In the last few days of 2020, the China Auto Industry reburses:
December 28, Dongfeng Automobile Group Co., Ltd. Dongfeng Motor Co., Ltd. (Nissan In China Joint venture) announced a new plan, the core information is: business integration.
Integrated Dongfeng Nissan Passenger Car Company and Dongfeng Qichen Motor Company, and Dongfeng Automobile Co., Ltd. Equipment Company and Dongfeng Auto Parts (Group) Co., Ltd. After integration, Dongfeng is limited to Dongfeng Nissan Passenger Car Co., Ltd., Dongfeng Infiniti Automobile Co., Ltd., Dongfeng Auto Co., Ltd., Zhengzhou Nissan Automotive Co., Ltd., and Dongfeng Auto Parts (Group) Co., Ltd., a total of 5 major sections.
What is the back of the integrated?
For all companies, the logic behind the integration is to seek changes and seek optimization.
The integrated Dongfeng is limited, and it is also equipped with passenger traffic, light commercial vehicle business, and component related business, which has a common main line after the Nissan system. This is also directly fit with Renault-Nissan-Mitsubishi-Mitsubishi Alliance, and Nissan will further enhance the system capacity and product capacity in the Chinese market.
Qi Chen brand, from independence, rehanging, actually not surprising.
In February 2017, Qi Chen announced independence from the Dongfeng Nissan system, will cooperate with Nissan to cooperate with relevant research and development, with its own hematopoietic capacity. The premise among this is that between 2010 and 2017, Kai Chen successfully realized the market breakout of joint ventures, the system of the system became more and more, and the product sequence was gradually improved, while sales performance Continuously climb. 
In the independent first year of Dongfeng Kai Chen, in 2017, it handed over 143,000 sales transcripts. However, after this, the sales volume of Qichen had a more obvious fluctuation. In 2018, the sales volume of 134,000 units, 2019 sales 123,000 units, 2020, Renault-Nissan-Mitsubishi Alliance re-adjusted the strategy for 2020 .
For Qichen Brands returning to the Nissan System, it means that the previous attempt is converted to the new route. Qichen brand has a new possibility of new attempts, the direction of the Dongfeng Group’s autonomous brands, and it turns into a new high-end brand.
After the release of the vanity brand, it assumes the heavy responsibility of Dongfeng brand, and its ultimate goal is to open a larger space for Dongfeng independent brands. It is not only a brand that can be successful, but the Dongfeng Group is looking for the ability of the brand.
Experience / Play / Lightweight Boosheng Industry New Main Line
With the return of Qi Chen, 图 发, Nissan Motors further add code in the Chinese market, combined with today’s market development and other car groups Operation, summary, the new trend in the automotive industry is accelerating.
After the global market, the development trend of the global market has been tested this year. Nowadays, the world’s major automobile groups are accelerating their own anti-risk capabilities, such as: Volkswagen seeks a new round of open source, technology development The shares of the trend transformation, the equity of Bugadi and other assets were re-examined.
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, Cooperative research and development / equity intersection, etc.), Toyota-Honda-Nissan new circle layer (related industry alliance cooperation, etc.).
For example, PSA and FCA merger, Daimler continues to integrate into new capital and partners, all in order to enhance the future anti-risk ability, while bringing more future development Sex.
Open source throttle, lightly loaded, the main line of this automotive industry development process, constant.
At the same time, there are more companies in China’s automobile industry thinking about new business context, such as FAW Group, Dongfeng Group. Changan cars are all this, and they also have the same direction and complete the acquisition of high-end brand experience in the automotive industry.
Red Flag’s performance, now more eye-catching, Dongfeng Group launches the brand of 图, seeking high-end push of new energy automobile marketIntroduction, Changan Automobile will explore in the field of new energy and fuel trains.
At the same time, including high-quality autonomous brand Geely cars, Great Wall Motors also have the same thinking, packet brand, Wey brand in the market, will accumulate new experiences for them.
According to related data in 2020, today’s leading brands, the average price of Wey brand has been around 150,000 yuan, and it has been directly taken away from the public, Toyota’s share, and the red flag brand took it. The inherent share of the luxury brand, the next Changan high-end and Dongfeng, and also seek a new round of positive competition.
Write in the last:
It is obvious that the China Automotive Industry has reached a new stage in the acceleration of many years and in recent years. In technology research and development, marketing innovation, user thinking, intelligence, netization, new energy, more and more companies can compete with multinational car companies that have accumulated a hundred years or even longer multinational car companies in the same market.
The strength of hardware, China Automotive Industry is gradually improved, next, the common point of quality car companies is, software, experience level improvement.