With the increasing homogeneration of the SUV market, young consumers’ demand for SUV products is obviously undergoing new changes. The authorities survey report show that the price of 100,000 yuan in the mainstream consumption group is no longer Satisfied with “It’s good enough”, they get more and more calls more personalized products.
Automotive manufacturers are clearly trying to chase this change, so at 100,000 SUV markets, we can see the fashion urban SUV like Chang’an CS55 Plus, and there is also the vast dog SUV. The BJ30 has a strong hardcore SUV.
So, for a young man, which type of SUV is better to fit their new consumption claims?
Who is more personal?
The three models mentioned above are representative models in their respective marketings, so we may wish to analyze the same as the samples in these three products.
First talk about their commonality, it can be said that from these three models, we can see the latest development direction of China’s SUV market – personalization.
This kind of personality is undoubtedly from their respective R & D staff for the precision of the new generation of young consumer demand: as a generation of generations growing in the substance, they no longer just use the car as a transportation, more Treasure it as an important way to express self-individuality.
However, for how to achieve such individuals, their intensive ideas are divided into two major camps in a distinctive camp: urban vs hard.
The CS55 Plus has no doubt that the latest trend of urban SUV is, which makes the SUV as a cross-border product more urban field. Fashion feelings further.
And the Havaldog and BJ30 can see a new hardist SUV, which is a part of the “wild” of the SUV model, belongs to the subversive of existing market Play.
These two kinds of aesthetic style can attract their own horses in the current diversified SUV consumption group, but in the increasingly homogenization of SUV, if you are from pursuing the ultimate personalization angle In view, the hardist SUV like Bj30 is standing in a group of urban SUVs, obviously more attractive.
In addition, considering the actual driving needs of a new generation of SUV users, the advantages of hardcore SUV should be more obvious.
In the case where the highway is getting more popular, the radius of the driving tour is greatly improved, but no matter how far, Between roads and charming beauty, it is often a crowded non-paving pavement of thorns or high and low fluctuations.
Faced with this trend, Havver Dogs and BJ30’s hardcore SUV compared to urban SUVs such as CS55 Plus, first in the style and functional design, it is more close to the wild using scenarios, thus having a larger Access to corners and leaves, it is helpful to improve the passability of the vehicle under complex road conditions.
In the past, there have been obvious comfort and intelligence in the past, the new generation of hardcore SUVs such as Havaldog and BJ30 have also been getting rid of The roughness of the traditional off-road vehicle. In fact, since the internal utilization of the square shape is higher than the internal utilization of streamlined design, the hardist SUV itself has a larger room, which is more room for the urban SUV, and BJ30 is more in the overall size of CS55 Plus, in the sense of space. The creation is more obvious. 
On this basis, the Havaldog and BJ30 integrate the depth exploration of their own brands in the urban SUV interior technology. Whether it is more Sense of technology, large-area soft parcel, cortical seat, panoramic sunroof or PM2.5 filtration system, 360DEG; panoramic image (BJ30-540 degrees), intelligent voice control, etc. Intelligent security configuration, these two models Dream is not inferiorColored city SUVs like CS55 Plus.
In this way, young consumers are obviously in the case of space and off-road performance, comfort and intelligent scientific and technological configuration The reason is more inclined to select a new generation of hardcore SUV models such as Havaldog and BJ30.
So for consumers who point your eyes, these two models, who is more suitable for you?
In fact, although the associated “hard”, the difference between the two is still very high, first of all, is the distinct family gene and product positioning difference.
Havaldog is “promoted” from Haval’s original urban SUV category, in fact, it is ready to pass in the city SUV market. The novel hard-moving positioning is attracted to the original consumers, and the BJ30 is just the opposite. It is from the BJ40 Army of the Beijing Yuewood, it is clear that it is intended to use professional off-road family genes and blood to attract more pairs. Interested in “Wilder”.
This difference in positioning has brought a difference in detail of a series of product details.
On some of the hardcore performance indicators of the hardist SUV, Havaldog’s performance is far more than 200mm level, but BJ30 Further, this data has been raised to 215mm. When driving in the wild, it will undoubtedly improve the passability, reducing the appearance of the bottom, even if it is driving in urban roads, it is easier to conquer the road teeth. .
Even in intelligent configuration, the BJ30 and Havaldog are close to the price of the price, and some security requirements that may appear around the self-driving tour scene are controlled. For example, in the case where the guide price is lower, the smart driving assistance configuration such as parallel assistance and lane deviations from the warning is very beneficial to improve the safety of self-driving travel.
At the same time, BJ30 also has more comfortable configurations such as electric induction trunk, leather seat, seat venting heating, car purifier, etc. The ideas behind are consistent, that is, as much as possible, the ride quality of the journey. In contrast, Havaldog dogs have more engine start and stop, full liquid crystal meter, steering wheel shift, etc., which is significantly more inclined to improve the experience of the market.
More professional cross-country family destruction seems to make BJ30 more placed in the face of young consumers and marketing, compared to Havaldog, which is better than Havver dogs. The two can feel on the choice of species that represent the model IP animals. 
At the same time, the BJ30 also fully utilized the cross-border resources, boldly out of the circle, and “three squirrels” created the “three little wolves” independent IP for young consumer groups, both highlighting “wild” And create enough affinity.
Based on this, Beijing off-road is based on “three little wolves” IP, which has formed a “Wolf Fort College”. The exclusive riders club and launched a series of users with the theme of “Wolf”.
Summary
China’s SUV market is undoubtedlyAmong the unprecedented big changes, in such a context, both CS55 Plus, Havaldog or BJ30, all meet the call from different perspectives, and also showcase the creativity of the Chinese auto industry.
This, the appearance of BJ30 can be said to be particularly attractive. It not only has the sense of hardship and the outstanding spatial feel, fills the current 100,000 hardcore market blanks, and also uses excellent intelligence. Chemical and comfort make the hardist SUV toward a wider range of consumer groups.
For those who pursue personality, wild, a small waves of BJ30 will undoubtedly become their products that they can’t ignore when SUV is purchased.