What is cash flow? Visitors to the hotel a town, spend 500 dollars booked a house, then the innkeeper put 500 dollars to the butcher, pay off the debt pork; then, go to the butcher and feed business, pay off the pig the feed costs; after, feed traders look for gamblers to pay off his gambling debts. Finally gambler and took the 500 dollars came hotelier, pay off their accommodation costs. At this time, the tourists do not want housing, apply for check-out after back 500 dollars. In this way, the money in the hands of the crowd in a circle, no one lose money, but all debts are cleared in town, this is the cash flow.
cash flow and profits, like human blood and flesh. Less meat, people will lose weight, but also to live. But if the blood flow of light, people will die. Automobile market has been down, on the face of this dealer profits are compressed, the struggle to survive in the environment, a sudden outbreak of a new crown, no doubt let it worse.
When the car brakes depressed prices in the face of the epidemic, the cash flow would stop the flow at the moment, dealers were driven to the wall, the blood-class, is one month. According to the China Automobile Dealers Association announced February car dealer inventory index, February auto dealer inventory index topped 80 percentage, a staggering percentage of 81.2, well above the 62.7 percent cordon. Many dealers shouted: If you let me backlog of inventory, my money on the broken chain!
Under the weight of stocks, funds strand breaks, sales fell nearly 8 percent of the weight, the dealer has is bruised and battered, face car prices established sales goals but also the hearts of despair. There must be rewarded under Isao, under the weight must rebound, sure enough, some time ago there are 124 dealers a joint letter on Great Wall Motor, but the contents of the letter, but some than anyone expected.
the contents of the letter is not long, but the red end of the seal 124 is very striking. At first glance you might think this is an appeal letter, but a careful look down not difficult to find, this is actuallyLetter of thanks, the text “vote for me to peach trees, quoted by Qiong Yao” This sentence is well summed up the gist of the letter.
in the spread of the outbreak the most serious in February, mostly two busy car prices, while a busy donations and coordinate resources to support disease prevention and control in all regions; the other side is stabilize the military, coordinating return to work re-production, find ways to cut costs. Tension sensitive emotions not only exist in the internal car companies, but also between car prices and dealer. However, in this situation, the Great Wall has become rapid pace and calm, as early as February 5 on the launch of the “three minus three Fu” policy support, and comprehensive coverage to the Great Wall Motor’s Hover, WEY, Euler, and the Great Wall pickup four brands.
“dealer satisfaction GWM every year in the country to do best of “Wei Jianjun in a media interview said. Dare to use the “best” to express the relationship between the two, Great Wall Motor’s confidence come from? Look “three minus three Fu” to support the terms of the policy we can find the so-called “three-minus” refers to the assessment burden, financial burden and financial burdens.
where a financial burden promised to “adjust financial policies, to extend the repayment period of three parties, for February arrival bank acceptance bills discount waive unified tripartite acceptance certificate of the vehicle due for redemption, Great Wall Motor will actively coordinate and extend the repayment time, to provide greater resources to space for the dealer. ” For dealers, it belongs to ease the pressure on cash flow, in other words, the Great Wall automobile itself as the leading automobile credit guarantee companies, dealers are “blood transfusion continued life.”
At the same time, in terms of empowerment, the Great Wall car in addition to enabling Hubei epidemic dealers, front-line sales team and staff, also enabling multi-dimensional service dealer. For dealers, the Great Wall of “Three Fu three reductions” policy a good grasp of their pain points: on the one hand, by reducing the burden to reduce the dealer’s cash flow pressure; on the other hand, enabling staff also includes innovative marketing training and motivation, can greatly maintainedTeam “Manner”, let the team rose to the challenge in a dismal market.
[123 ] for many people, to this joint letter is probably the simple letter, but in fact, disturbed epidemic, the relationship between dealers and car companies than to imagine a lot of people want to be more tense and sensitive. And under this environment, the letter carried by faith, not like on the surface can be so simple.
The first aspect is the mutual trust between the dealer and the Great Wall Motor. Great Wall Automobile dealers think is the most central part of the two should be a close partnership, cooperation and win-win mutual trust is both a prerequisite. For example, in terms of setting cars, Great Wall dealers is different from other dealers, they are ordering directly to OEMs, OEMs rather than to the dealer distribution. This respect distributors, dealers trust the market to determine, without strong Yahuo practice, many OEMs moment worth learning.
The second aspect, this letter fully demonstrated the strong confidence of distributors and Great Wall Motor. Despite the epidemic interference, 2019. Great Wall Motor is still strong, not only in the downstream market growth in the automobile market, it is a record four consecutive annual sales of more than millions of results, overall auto market fell 7.4 percentage occasion, also achieved a 0.6 the percentage of increase. More importantly, Great Wall Motor’s F-series, M series also began to emerge, and new energy, new energy Euler also played a supporting role.
According to official sources, the Great Wall Motor 2019 full-year revenue reached 96.455 billion yuan, of which net profit 4.526 billion yuan. Even more startling is that Great Wall Motor to make the layout and investment: first, in the new energy field, a joint venture between BMW and the Great Wall car beam, brewing cellular energy battery company’s IPO plan; and overseasMarket, is an independent building of the Great Wall car factory Tula, Russia, has acquired General Motors plants in Thailand and India, in order to further expand overseas to prepare.
In February of this year, when a large car prices appear sold Waterloo, Great Wall car no exception. But unlike other car companies, export sales of Great Wall Motors became the new breakthrough. In February, total sales of 10023 Great Wall Motor, which export sales reached 3003, accounting for 30 percentage of total sales for the month. Among the crisis, Great Wall Motor to accelerate overseas market layout, showing their courage.
The last aspect, Great Wall Motor is consumer confidence. With the epidemic gradually improved, retaliatory wave of consumption will gradually appear. But even in the moment, still in some places there have been in short supply, because it appears in the capacity of the body. The Great Wall Motor benefited from improved supplier system, “ten to the seven countries’ production research and development layout, as well as people-oriented service standards, no doubt can well cope with the upcoming consumer boom, winning in the future.
In a media interview, Wei Jianjun said, “Our basic goal now must be to win in China, to overseas, “but he also said that” in the case of cash flow are not guaranteed, blind to seize the market, the damage to the brand is the greatest. ” 2019 Great Wall Motor to show its extraordinary execution, fast pace is simply dazzling. And under the impact of the epidemic, but there is no Great Wall Motor to strive blindly, but to take this opportunity to settle down, pay more attention to dealers, users actually feel more active overseas layout, further enhance their brand value.
can be said that, under the combined speed of this portfolio, Great Wall Motor has been giving out positive stereotypes, gradually formed its own set of values and marketing strategy, the overall situation, trend-led strategic layout, while retaining the Italian crisisOn the basis of knowledge, innovation and vitality to make a stronger and more efficient decision-making.
(Source network, intrusion deleted)