Tesla is ready to give traditional heroes.
Last year, Tesla sold 130,000 Model 3, refreshed the sales record of domestic new energy products. The price is the most powerful murder, and the three of Model 3 has been persuasive than anything. Model Y domestic prices have been snapped up after they are mad.
After taste the sweetness and fully understanding the preference of the Chinese market, Tesla is preparing to have a technically reprison, recently, foreign media reports, Tesla is ready to launch a price of 25,000 US dollars (Equivalent to RMB 160) and is expected to be unveiled in the second half of this year.
In October last year, Mask said that the future will launch a price of about 170,000 electric vehicles, but I like to watch the people who send the rocket. Eating this set, Tesla’s battery day did not play the effects of the expected, the stock price even responded to a few percentage points, but after the Chinese market, Masque was fully committed to the price of killing.
Of course, there are also domestic luxury brands that tears Tesla threatened. Is it enough to face Tesla’s serial offensive?
01 light price reduction is enough?
The price reduction is the most direct countermeasure of luxury brands. BMW IX3 sales is 1844 units in December, and the sales volume is still available, but today BBA opponents have become Tesla, although the sales statistics in Model Y didn’t come out, but BMW didn’t top the pressure to reduce the price to IX3.
However, these are small Cases compared to 330,000 model y. In this round of email, the knife is actually killing the knife, and the most luxurious brand is creative is that the price system is no longer told, but the hand gives Tesla.
An EQC, which is 2,00 kilometers, the price is up to 490,000, may not reason at the eyes of Tesla’s leeks. If you buy Tesla, it is a cut leeks, then buying EQC has become a big head. Now the EQC has a discount of about 100,000 online quotes, but the low-duty vehicle is not a level from the battery life and model y.
Compared with the IX3 situation slightly, but the battery is 500 kilometers, and the strength of the zero-heeler 6.8 seconds is 594 kilometers, and the model of zero-acceleration 5.1. Not too hit.
According to Tesla’s style, the possibility that Model Y continues to cut prices in the future. Model Y currently uses LG chemical three-dimensional cells, LG chemistry is the world’s largest battery supplier in the first half of 2020, and the share exceeds Ningde era, and there is news that LG chemistry will further reduce the cost and energy density of Ni-manganese cobalt batteries. Therefore, for BMW IX3, the BMW IX3 in Ningde Times, the price war may only start.
02 Relking sales also grab points
In addition to seizes the market, revaluate the price system of luxury brands, Tes Pulling out the models of all levels, there is another layer of significance, which is possible to seize the new energy points of the market.
There have been many car brands in 2019, there is no shortage of brands known as energy saving; although everyone is selling well, However, the integral account is based on the energy consumption and new energy product of the traditional fuel vehicle, so the fuel carrier has become a large intensity, and the solution is to improve the production and sales of pure tram as soon as possible. If the price of the next points is high It has been 3,000 yuan, and for those of the units of 100,000, if the problem is solved by buying a description, it is still larger than the mountain.
For example, the Nort-South Volkswagen launched the ID series, and he expects to use the pure electric matrix this year to earn a standard, butTesla is about to launch low-end products that are absolutely not good for them, although from points perspective, joint venture manufacturers are only self-rescued.
For Tesla, the opponent from sales is not only more than the truck, 2020 Testra adopts the carbon quota Maketed $ 1.6 billion, this number exceeded its profit of $ 700 million. In the future, if Tesla continues to lower the price, it will strike the opponent from sales and points. After all, from the new energy market last year, domestic new energy growth points mainly focused on MODEL 3 and Hongguang Mini, other manufacturers have limited increase, especially joint venture brands.
For the public that has launched the pure electric platform, the difficulty of Turki is still difficult, and the luxury brand that is still modified in the fuel truck platform oil. This is not the gap between sales and points.