Recently, Mazda announced the official brand sales situation in 2019, its annual total sales of 227,750 new vehicles in China, down 16.4 percentage . Among them, FAW Mazda sold 91,416, Changan Mazda sold 136,334. This performance and brand sales target of 270,000 in the beginning of the set, there is a gap of 42,250. In December, Mazda sales in China to 24,492 units, up 19.2 percentage compared to the same period last year.
although as the fourth largest car manufacturer in Japan, but Mazda compared to Honda, Toyota and Nissan brand, its small size and have a lot of sales. Today, Ash will take you to look at Mazda’s performance in China in 2019, and gives the corresponding analysis reviews the main models Highlights and market performance.
Although the market performance is not outstanding, but 2019 is indeed the Mazda brand in China Danian. Angkesaila updating its completion, and CX-4 A Tezi also completed mid facelift. The emergence of new models to enhance brand sales undoubtedly has a great help, but most are concentrated in the late conduct on the market, there is still a new product currently sold transitional period.
Angkesaila Mazda 3
● [ 123] December sales : 10,956
● 1 – 12 months total sales volume : 98,218
[ 123] 
positioning Mazda 3 compact car Angkesaila, can be said to serve as the brand’s sales, the year 2019 has sold 98,218 units. In December 2019, it sold a total of 10,956 vehicles, An increase of 35.4 percentage. Last September, a new generation of Mazda 3 Angkesaila officially listed. Its appearance with Mazda family design language soul dynamic, highly reducing the concept car styling Quebec released earlier (Kai). New cars and fashion to enhance the elegance of the very obvious, the attitude is more convergence in Ate Zi. But it is somewhat regrettable that the hatchback version of the model did not choose to be the introduction of domestic-made.
3 Angkesaila generation Mazda either interior design or texture, will increase significantly. The through the air conditioning vent, floating in the control panel and other design elements are in line with the trend nowadays, three steering wheel and three-cylinder instrument also create a good sports atmosphere. Moreover, the large cortical and flexible material wrapped at the center console and the door panel, is helpful to enhance the sense of quality.
In the power section, Overseas models are equipped with an engine and Chong Chi blue X not the introduction of domestic new car is still using 1.5L and 2.0L power. Although Dynamic Data previous model remained the same, but the shape of the piston Mazda claims the engine is optimized, and the use of new high diffusion injector. In addition, the new car suspension from the previous model independent suspension changed to “board hanging” also encountered a number of “Tucao.” However, the actual driving experience, the Angkesaila dynamic performance is still gratifying.
With increasingly younger mainstream consumer groups, more and more advertised sporty compact sedan won the high degree of concern on the market. In this one, the Honda Civic, Hyundai Festa, Ford Focus are all good representative. In contrast, adhere to self-absorption of Angkesaila not only occupy much advantage in terms of power data, but also the performance of the interior space has always been a short board. In addition, its price is relatively strong terminal. It seems that Angkesaila can now gain in sales, enough to see people recognized for its handling and quality.
Mazda CX-4
●
12 sales in January : 5,694
● 1 – 12 months total sales
: 49,419
located in the Mazda CX-4 compact SUV, in December last year it sold a total of 5,694 vehicles, 2019 annual sales of 49,419 vehicles. Since its advent in 2016, CX-4 on the virtue of superior color values and 2.0L / 2.5L “big” and other emissions by many young consumers. In late last year, CX-4 also completed a mid-term facelift of cars. Appearance, the 2020 Mazda CX-4 using a brand new soul movement design, shape is more sharp headlights group, a new style in the net area to further enhance the front styling is also more stylish with the flat, overall more refined sense.
compared to the appearance of new CX-4 interior is substantially older consistent with the overall design and layout looks a little regular and “traditional.” The new black + highlight of their young and burgundy red color scheme, to a certain extent. Dynamic, Mazda CX-4 highlights where power combined 2.0L / 2.5L + 6AT ensures good ride, post maintenance is relatively worry.
the domestic automobile market, the competition among compact SUV has always been intense. In addition to the mainstream of the Honda CR-V, Nissan X-Trail, in recent years such as public exploration song, Nissan Qashqai and other entry compact SUV also increasingly sought after. In this segment in the field, the young and fashion was dominant; and have superior color value and driving experience remarkable Mazda CX-4 then for younger consumers have greater appeal. Enhance the value of the Yen new car configuration is certainly commendable, but if it is interior design can be further follow-up, I believe will be more competitive.
A Tezi Mazda
●
12 April sales : 4,724 [123 ] ● 1 – 12 months total sales volume
: 41,950
[ 123] as a medium-sized sports car joint venture, “benchmark” a Tezi Mazda (Mazda 6) has entered China for many years, “corner” of the title is also accompanied by their years. In December last year, it sold a total of 4,724 vehicles in 2019 annual sales of 41,950 vehicles. Last August, mid-term facelift Mazda Ate Zi complete listing. Appearance section, the new E Tezi still using the “soul motion” design Mazda. The front face of the network compared to a larger area of the old models, and the use of dot-matrix design, the design is also surrounded by at tend to be simple, the entire front is more flat. The car side and rear styling retains the general outline of the old models.
compared to the appearance, the new E Tezi interior materials and workmanship are increase significantly. And its design while retaining the original style of movement, as a whole is also more simple, more layered. The new Ate Zi in power still mired in the 2.0L and 2.5L two power on older models, although the data in general, but it is more linear power output and fuel economy performance is relatively good. To 2.0L models, for example, that the Ministry of Industry to the low combined fuel consumption of only 6.3L / 100km.
the face of increasingly younger contemporary consumer groups, major car firms have started to play fashion, sports cards. Just from this point of view, the new E Tezi occupy a certain advantage. , Who are the highlights of its excellent handling, excellent chassis tuning, efficient power systems. However, in order to “balance” Heroes of mid-size cars, motor moreThe bonus item, and can not serve as the main characteristics of the product. Compared to rivals, Ate Zi is still there space utilization is not high, dynamic data is not outstanding, limited concessions and other terminal conditions.
Mazda CX-5
●
December sales
: 2,990 ● 1 – 12 months total sales volume : 35,620
the same as a compact SUV, the Mazda CX-5 belong to the Japanese as compared to the Honda CR-V, Toyota RAV4 wing release, Nissan X-Trail, etc., in market presence to be with less. In December last year, it sold a total of 2,990 vehicles in 2019 annual sales of 35,620 vehicles. After the new facelift “soul movement” design concept, CX-5 is more delicate in appearance of the overall atmosphere is more, young.
Mazda interior CX-5 is also continued rixiche always main practical and home, materials and workmanship are quite satisfactory, its configuration and performance to create a sense of quality is also part of the mainstream level. But interior space is still its obvious shortcomings, it has also become the focus of many home-based SUV’s desire to purchase consumer concerns. The Power, Power 2.0L and 2.5L are both good driving smoothness and fuel economy.
along with competing products, the strength of the rising and a large number of new models are emerging, compact the SUV market competition increasingly fierce. The Mazda CX-5 due to slow replacement and disadvantages in terms of space, etc., sales performance gradually become dull. Even the presence of more than 20,000 yuan of preferential terminal, monthly sales also remains at around 3,000 vehicles.
From the market performance, Mazda’s 2019 “achievement”, although with the beginning of a given target there is still a gap, but also ash it’s expected. Current domestic automobile market, the Japanese brand is more fiery, and Mazda’s own “faith” in Honda, Toyota, also compared favorably, but not as extensive product support, plus product updates iteration slow, space is not dominant hot models and limited terminal benefits and other factors “limit” and want to win more market share is indeed not an easy task.
In 2019, Mazda’s models are mostly finished product update further force; As for 2020, the Mazda brand in China, what is the goal? Market performance will be how? Let us look forward to it!