Over the past year, auto companies will each brand positioning based on insight and innovative marketing practices steadfast confidence in consumers, while each brand marketing aid the success brought about by solid growth in sales, described as “Rome was not built in a day.” Brand marketing planning good or not, directly related to the brand’s own development and livelihoods, better ushered in another milestone in the self-innovation.
outstanding marketing events, not only skillfully conveys the car brand beyond the imagination of science and technology, the distinctive craft, fearless bold design, performance emotionally, but also in surrounding “core brand soul” after the output image is different from other products and ideas, which is the difference in the genius of its competitors.
excellent automotive marketing events, comes as a mirror to illuminate themselves to illuminate others. In the car prices regrets the road ahead, the indomitable will allow you, through the clutter and victory in sight.
Mercedes – Benz
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Mercedes-Benz Fly Me to Polaris World Heritage Fund for sustainable livelihood projects
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elected index
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Awards reason:
an excellent automobile enterprises not only to their own long-term development, but also to promote the whole society progress and development of public welfare. In China, Mercedes-Benz whatever, to find a balance between the various fields of natural, social, economic, which has been adhered to and adhere to a Mercedes in the development process.
By the end of 2019, was founded in 2017, Mercedes-Benz Fly Me to Polaris World Heritage Fund for sustainable livelihood programs to help residents open up sources of livelihood heritage sites, looking for sustainable prosperity tract, thereby nurturing the protection and management of heritage sites, what really lies to turn into gold and silver mines. March 2019, the World Heritage Site of women development programs under the item “women dream” start innovation, links the urban women and women Heritage, Heritage fusion of landscape elements and non-genetic techniques, work together to create cross-border co-creative product, to urge the Heroine Heritage village revitalization. At present, China has accumulated more than 20,000 people benefited from this. The famous “Chishui bamboo” and “Songtao Miaoxiu” project has been incorporated into the text brigade “non-left pro-poor +” key support list; Mercedes-Benz range of Vocational Education Grant Program funding has been extended to the country’s 18 vocational schools, total He distributed scholarships to 300 students and 50 teachers, teaching awards.
2018, the State Council Poverty Alleviation Office project commissioned, China academy of Social Sciences to complete the implementation of “China Top 50 enterprises accurate poverty case”, Mercedes-Benz became the only one selected foreign car brands, China’s poverty alleviation welfare only foreign brands.
conscientiously perform their duties on Chinese social welfare undertakings pursued. By the end of 2019, the Mercedes-Benz Star-Wish Foundation has invested over 200 million yuan public welfare, environmental protection and sustained, driving culture, educational support, art sports and social care in five major areas of science, systems, helping to carry out the work efficiently.
As a foreign company, can do its utmost to contribute to China’s public welfare, Mercedes-Benz was elected as it should be.
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WEY brand
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WEY brand and China aerospace hand in shaping the Chinese forces
elected index
Awards reason:
[123 ] 2019 is April 24, “China aerospace day” 2019 China aerospace Assembly opened in Changsha, Hunan. WEY brand and the China Aerospace Foundation, the China Academy of Launch Vehicle Technology signed a strategic cooperation agreement, WEY first Chinese brand to become a partner in Sea Launch. At the same time, bear this sea-launched rocket officially named “CZ-11 WEY” No, by the China Aerospace and Chinese car for the first time together to create the “Joint Technology Innovation Center” was officially founded to promote the integration of cutting-edge technology areas of mutual each other, hand in hand China cast upward force, by a dream space, pilot future.
As China AutomotiveThe representative of the industry up, China’s leading luxury SUV brands WEY set the culmination of China’s leading repairer of technology, not only to the outside world is passing out positive energy, it is passed out WEY is committed to building the most intelligent, most secure luxury SUV, took a Chinese brand of self-improvement, aggressive development. So far, WEY brand launched a total of VV5, VV6, VV7 strength and P8 four models, represent the top level of China’s automobile manufacturing, two years to harvest a total of more than 250,000 consumers. As the 2019 annual outstanding marketing events, WEY deserved.
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Geely
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auspicious upwardly marathon
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elected index
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Awards reason:
“up marathon” as Geely Imperial family “only up” the spirit of landing a brand of cross-border events, since 2015, successfully held the first session, every two years, 2019 has been successfully held three sessions, during which a collection of Alec, Li Chen, Tang Yan, Xie Na, Westlife, Wong Cho Lam, Zhou winter rain, and a hundred-bit style celebrity, attracting hundreds of thousands of running friends were involved, has conquered Shanghai World financialCenter, Beijing International Trade Hotel and other cities 14 “city landmark.” In the second session of the 2017 event, will be lucky more “up” flames burning to Simatai, a total climb height of up to 2.32 million meters, conquered 14,505,000 steps. “Up Marathon” and ran faithful again and again refresh height, and constantly challenge the courage to climb up the spirit of success affect billions of audience, becoming a positive transfer positive energy of mass movement.
2019, Geely up marathon also invited Li Chen , Henry Huo, Liu Geng Hong, Xu Fei, Zhang Lan Xin, Mo Xiaoqi, Peter Ho, Xiongnai Jin, SING, nearly 50 cultural and sports celebrity stars to each race leader, as well as Sun Yang, Su Bing Tim, Zou Shiming and Bao Chunlai and other world-class champion whole-heartedly participation, as well as former Chinese mountaineering team, China first person to climb Mount Everest prostheses – Xia Bo Yu, the first person to sail around the world China Zhai and quot; China’s most cattle child quot; – He Yide, are own experience, in-depth interpretation of championship glory. ” up “spirit, Geely up marathon has become the strongest call to guide all the people up.
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Lexus
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Lexus global micro-film
elected index
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Awards reason:
This year, Lexus frequently to micro-film entered the public view, the introduction of every micro-film, not only gain widespread praise, but also cause a “phenomenal” eye effect.
In fact, Lexus is not the first meeting ” story “of the brand. But it’s clever lies, the luxury car brand always use a pair of eye, under no stroke win a trick mood, a unique insight into the target consumer groups emotional “resonance” of the Department, the depth of digging out an urgent audience soft heart need warm side, will every ordinary person goes through to the general tells the story was true to life, vividly, causing more people to “micro-movie” cognitive and attention while subtly convey the idea you want to convey brand, that’s a lot of people want to “look under the luxury must be some temperature.”
Huang Bo, Jingchun, Duan Yi Wang, Chen number of other public after removing the halo stars, just like ordinary people, like the kind in question received the heart of life experiences, the problems of the outside world, fluctuations in marriage, as well as in the way of life experienced conflicts, experienced the struggle, experience the turmoil had finally relaxed and was able to heart, then was quiet, one of their own to find their way forward. Micro-film passed in the “heart notNot humble Kang, only acting freely Life “is not only the protagonist of the movie monologue, but everyone looking for the pinnacle.
Lexus to achieve a lot car brands want to do, and that is the core message of communication with the target consumer groups, through micro-film many memorable screen, thereby caused public resonance, clever and deeply touched and achieve widespread real brand concept. [123 ]
