In 2020, it is a year of the magic years in the netizen’s mouth, and it is a year of challenge. In the automotive ring, 3/4 scale of the new category SUV’s Haval Dogs were born. It took more than half a year, not only quickly became a top flow, and sales broke through 10,000 vehicles after 66 days of listed, becoming One year-old black horse. So this “cute pet” did what can create such a colorful achievement in this extraordinary 2020? Just in the last few days of 2020, Havaldog convened nearly 300 large auto industry, to a line of Talk Show, and thickered with Havaldog 2020!
Fans have a “big dog” name
What is the most economical form in 2020? The answer is of course a fan economy with live band-derived. But for this traditional industry of the car, I want to really embrace this unprecedented business new proposition will be a big change in marketing model. Obviously Havverdo is a new type of car model launched in 2020. It is the breakman of this marketing change. It has created a full life cycle of Havaldog to develop a model with a deep life cycle. Innovative automotive industry fan economy.
The so-called user is creating, it is to be “friends” with the user, so that it is involved in every part of the brand, even decisions, and develops users. Emotionally connected “fans” allows users to become the owner of the brand. In 2020, most of the Havverdog dogs had a shadow with users, the most eye-catching, it is necessary to collect naming events from the entire network before and after.
playing new marketing new marketing to create a big dog tide to play DNA 
[123 As a model of positioning young market, Havaldog is playing together in order to truly play the youth, the user’s foundation is a new height of the cross-border model that is widely received by young people. And successfully played the DNA in the big dog. Soon after the first appearance of Havaldog, I am incarnation “Tide Plate Professor”, join hands with the three major platforms of the cool dog, the tiger, and Sogou, playing entertainment, life, social three different circles, “No flower Qian “, unlock tide to play new experience.
After the Havaldog Poes “bigger” in the crossover, in August, with China’s new 2020 strongly, the Havaldog high-profile official announced, becoming the official designated car of the program, causing strong repercussions in the young people, including Weibo topic # 大 狗 and new saying, singing # more reading more than 2.2 100 million.
But the Havaldog said that the cross-border is a circle, and it is still far less simple to implant. In order to further attract the tide, Havaldog successfully borrowed the singing elements, establish the first brand of car circle, invited the King Zou City, the first star manufacturer of Havaldog, with the whole people The trend is playing. Moreover, I have also released the singing song “Big Dog Age” and “Hey My Big Dog”, in China’s new singer 2020, the Harffords Dog once again released heavy news, signing the championship, Li Jialong, The controller, with the big dog, hit the CP, and then push the Havaldog again to the peak of traffic.
The pattern outlines unlock the car marketing new gameplay
If the crossover is imparted by the big dog, then a series of tricks The out of the game is that the Havaldog is based on the user, unlocking more car marketing more gameplay. Beginning from Havaldog Poodle, to Dunhuang test drive, trend autumn shooting, Chaole sharing will play two-in-one gameplay, it is to be able to build Harvard’s big dog to play a full network!
September 5th, the industry’s first creation, Havaldog AMP; Jingdong Trend, a pre-sale conference held in Beijing, e-commerce field and the highest popularity of the automotive field Just cute “Cross-border CP, once again succeeded, becoming the world’s hot topic, and pushed the blind box, bringing a new video of the new generation. Just a week after the pre-sale meeting, a team of many people, including media, stars, net red, locomotive, and users have a multi-circle floor, and opened a week of “tide” The guard team, Dunhuang Time and Space Crossing Tour “, the deep experience of the Havaldog tide playing, opened a dragonfly in the collision between Dunhuang culture and the game concept.
Next, in the trend of the autumn shooting in September 25, it is also an alternative form of tide auction, inviting four top flow to help the big dog C As a result, the most popular fans in history also created the most special listing of the car circle. After that, the Havaldog Edition of the Havaldog 2.0T four-wheel drive model at the Guangzhou Auto Show officially launched pre-sale at the Guangzhou Auto Show, and took the car to the car show, and invited Havalda. The dog’s leader, with the Hado members, open a don’t open the tidal sharing, the first singing gold song BIG DOG, a more traditional auto show turned into a big dog owner, fan party carnival playing ceremony.
In addition, the tricks of the Havaldog also penetrates the long-distance test drive activities, from crossing the motherland – North Bichi to “all the way to” Guizhou Tour There is also the recent “brave Ala Treasure”, Havver Dogs have no exception to the name of the game; in December, I opened a monthThe 3/4 scale of the discovery trip is more than 3/4 scale of life from different perspectives, guiding young people to pursue wonderful life.
If the new category created by Havaldogdog 3/4 is the gene of accomplishing a model of Havver Dog explosion models; then use the user to create a model as the core, A series of cross-border tides, the tricks of the tricks will become a top flush, which is a top flow of the Havaldog.
Summary: 
Havaldog as a representative of independent brand innovation, a series of marketing, will have an extremely important location in automotive marketing changes. In the upcoming 2021, I believe that Haxverdog will continue to create more fun, and have a deep marketing incident, and sales will also achieve the richness of the monthly sales. Help more young people pursue 3/4 scales of wonderful life.