Although the overall domestic auto market is still in the downward phase, but in recent years the Chinese luxury car market but has maintained a growth trend, a growing number of luxury brands in China continue to launch new car. Recently, “long overdue” Lincoln finally officially joined the “battlefield”, the first China-made models adventurer Lincoln officially listed, launched a total of five models, the price range of 246 800 -34.58 million and domestic consumption who can buy the most price close to the people in Lincoln.
adventurer Lincoln as an entry-level luxury SUV models, and living in the most competitive compact class SUV market, Lexus will compete with UX, Chery Jaguar E-PACE, Cadillac XT4 Volvo XC40 and other models. As the adventurer Lincoln localization of late, and competitors not only more models, sales performance and visibility of the product is also very good. So, faced with strong competition lineup, how the product adventurer force? Why impress consumers in clearing up the car market? Today, we work together to resolve.
exquisite design
US Department of cars has been very particular about the design details, but as a luxury brand Lincoln is naturally had the no less. From the outside, a typical American adventurer with a powerful aura, in a new family design language, American-style luxury to create quite a sense of place. Classical star emblem grille chrome mosaic large member, to both sides of the headlight near LED light + light + far mainly with daytime running lights, while the bottom is also a separate distribution dynamic cornering light LED, superior texture. Front bumper also decorated with silver trim throughout type, vehicle front face has a certain degree of recognition.
side of the body, tough lines, a straight waist through to the rear than the top of the car, the window wrapped around a silver chrome, floating roof design further enhance the sense of quality, in two sizes, four styles of wheels also offer consumers a more personalized choice.
the rear portion of the through Lincoln flag from taillightsHowever, not absent, above the rear with English LOGO were outstanding, “Long An Linken” the words bottom left shows its domestic identity. A dual exhaust arrangement bilateral, with decorative matte silver transom.
luxury experience
space is to create the basis luxurious experience for Chinese consumers, spacious seating space is also a very important reason for purchase. The length and breadth were adventurer Lincoln 4615/1887 / 1630mm, wheelbase is 2711mm, while the front and rear of the vehicle rear seat can also be adjusted, to bring a more comfortable driving space and storage space .
as a luxury brand, if you create a sense of luxury in the interior enough “obvious”, that is not a qualified luxury car ! Lincoln adventurer’s interior is also favorably on the quality of luxury to create. Using the latest T-shaped design layout, with 12.8 inches suspended in the control panel and the full LCD instrument, built-China exclusive SYNC + intelligent interconnection system that allows the driver easy navigation, voice control, in-car entertainment and other functions in the vehicle computer. The interior material package using soft materials large area, there are three kinds of leather colors and 3 trim mix, highlighting the sense of luxury.
The Lincoln adventurer in interior configuration so take heart. Many excellent as wide standard configurations appear on the product, such as ANC active noise reduction, before the file / bilateral front glass, the AAR “fresh air steward” air filter, the front seat 10 to the regulator, door password open, heated front seats, a welcome induction system, 9-speaker sound, they have shown the intention to create a Lincoln luxury brand in the United States and atmosphere.
security aid configuration, equipped with a new adventurer Lincoln Lincoln Co-Pilot360TM Plus intelligent driver assistance systems, including with the car and with automatic lane accessibility intelligent middle of ACC adaptive cruise control, active with AEBPCA emergency braking and anti-pedestrian collision monitoring function of the auxiliary systems, RBA parking brake assist system and a key APAP parking system, while ESA emergency avoidance steering assist system is even more unique at the same level.
surging power
Power systems, the entire system [123 ] 2.0T + 8AT lead again with the same level of opponents, the engine is no longer the level of power points, its maximum horsepower 245Ps, maximum power of 180kW, peak torque of 390N.m, offers five driving modes, with the top and top with the times models have four-wheel drive system. . In contrast with the level of other models, mostly only mounted on the low allocation models 1.5T engine, as the 2.0T is only in the high-allocation model, and the price is not cheap. So it seems, is quite generous adventurer.
duo miles Jun Summary:
localization of the development is the luxury brand the only way to boost sales, Lincoln adventurer after localization also brings obvious advantages. First, the same level of competing products lower in price compared to, it can be seen, Lincoln chose the lower figure to avoid the high price range, low-cost market in order to attract more consumers. At the same time, leading passenger space the same level models, configuration, kind of power system
and 5 years or 140,000 kilometers of factory warranty, which is also more cost-effective adventurer Lincoln. But because of its localization later, the same level of popularity yet to be improved compared to competitors in the category. In the case of the opportunities and challenges coexist, Lincoln adventure officially opened, can contrarian breakthrough, I believe the market will give the answer.