Recently, some foreign media reports, Chery’s chief designer Kevin Rice low-key departure, Pennsylvania incorporated into the post as chief creative officer. Who
Kevin Rice that?
Kevin Rice had worked for worked for a number of Opel, Ford, BMW, Mazda and other car firms, has also worked in the design studio Giugiaro. His career is the most important achievements made in Mazda, Mazda’s dynamic styling soul, there is his participation, this generation MX-5 is his dominant design.
Kevin Rice Chery
Kevin Rice from October 2018 entry Chery 2020 February separation, a total of 17 during the months. Domestic new car from scratch to develop a new model usually requires 24-36 months or so, it is not a model of Chery and Kevin Rice is the dominant design.
Kevin Rice in Chery did what? Concept car designed by Kevin Rice led, there is the appearance change some of the mid-term facelift models have his design ideas, you can see changes in the mouth is getting bigger.
Kevin Rice designed as a large coffee can be no doubt about one car the development of enterprises, and that Chery will impact on how much of it? Chery’s greatest strength is its engine, its 1.6T engine in the current field of domestic engine is a very good product. Chery full-year 2019 total sales reached 74.5 million units, overall revenue is also good, although compared to other brands did many good compared to the sales, but 10 million worth of medium-sized SUV segment Chery has not yet rival. So it seems the development of Chery last year and also the design of large coffee also not much relationship.
Not CheryAnnounced a new design director, currently vice president and general manager Steve Eum design might succeed this position, of course, does not rule out a design of large airborne coffee, after all, Chery currently not short of money. However, the introduction of new design leadership takes a long time to run, which is not very easy either for 2020 may not apply.
written in the last
Although Kevin Rice personally think that the design was a large coffee, but it’s too short a time in Chery, a period dominated by its design models are not difficult Chery models to influence the appearance of the current appearance of Chery models also have basic design of James shadow of Hope. Kevin Rice’s departure, Chery will not be affected significantly, but able to find a more suitable design director. Chery’s models have become a system, and formed his own style, there is no design director is not a problem.
Kevin Rice’s departure although little effect on Chery’s current products, but future models Chery wants to be innovative in form and design, still needs a strong designer, but this is not necessary, after all there are so many good automotive design company, they can find a new design for the Chery models.