January, 2021, I have just passed, and many car companies have released the first month of sales data, and the competition has achieved “opening” in the New Year. Among them, the “net red car” tank 300 that is hot all over the Internet is highly delivered to more than 6,000 results in one month. With the continuous rise in sales, the tank 300 not only meets the user of the pursuit of hard-paid off-road strength, but also the personalized expectation of the urban users to fashion trend, becoming the “salt-saving sweet” out of the SUV market.
others are grabbing cake, tank 3
00 [123 】 I have made a “cake” The China Auto Market is still in the rhythm of growth in SUV, but the SUV market is not “Blue Sea”. Many car companies have thousands of SUV models in this market, robbing the “cake” share. But in this strain, the tank 300 has a unique product positioning, and has made a special cake in the SUV market. From the product image, the tank 300 is undoubtedly a driver of hard-owned off-road charm. From performance, it is absolutely a cross country that can come to the sea to conquer a variety of road conditions. However, the hard-selling off-road market is still a small field in China. Therefore, the tank 300 has not paid in the off-road market, but at the same time, while harvesting a large number of off-road enthusiasts, he will be brave with exquisite and luxurious interior and leading intelligent technology. “Entering City”, in an unexpected urban trend rope, I have walked out of my fashion road, and the circle powder is countless.
From the opening of the reservation for 20 days, it is 1018, and the listing of the listing of 6,018, the tank 300 uses strength to boost the overgrown SUV market heat and sales data, which proves the success of this new product to the market. Providing excellent examples of China’s car companies in the current market environment.
Tank 300 episodes intelligent luxury and hard core cross-country, not only applied to the urban driving to extreme off-road, etc. More extensive use of the scene, but also meets the cross country people, the city firstThe demand for more broad users, but not only make professional off-road tentacles, let the “hard” more luxurious and comfortable, but also inspire consumers to pursue poetry and distant demands, let the feelings fall, let Dream takes off.
There is no way to go out, in addition to the true discouragement, there is really true “
While high-altitude songs in the market, the tank 300 is also shouting in the brand. The spiritual declaration of “No Road”. This is not only the deep spirit of tank 300 and its users, but also reflects the tank 300 with powerful power to change the market pattern.
But in the China SUV market in the strong, there is not enough to have a truth. Based on the global intelligent professional off-road platform “Tank Wey” to create, the cross-country parameters of the tank 300 are in the market leader, including three locks, tanks, creep mode, multiple off-road functions and hard core equipment, to ensure The tank 300 can conquer a variety of extreme off-road scenarios to achieve truly tank-like off-road performance, so that more newers can experience the fun and passion of professional off-road.
In addition to the strong off-road performance of rolling the same level, the tank 300 is more satisfied with rigid off-road users, and will “play the car” “The fun reflected in the fun. At the same time, the technology and comfort of the far-enchanting technologies are decentralized, and the user is disregarded by the urban car comfort, practicality, and meets the needs of Japan. The pioneering design philosophy of tank 300 “just soft and flexible”, achieving hard and luxurious perfect integration, can take users to the distance, can also accompany users in every morning and evening peak.
With people’s discouragement and strength, tank 300 subversive, all-round, and groundbreaking This is the root cause of a Kangzhuang Avenue in a new field. The same tank 300 also gave more inspiration in the China Automotive Industry, especially how to open up new categories, give products more attributes and application scenarios, with consumers and markets. Precision control, be targeted to keep the brand,The competitiveness of the product will become a new topic of the vehicle enterprises.
Marketing has temperature, letting tank 3 
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more heat
can be unveiled, pre-sale The listing of the upper market is constantly warming, and the tank 300 has become the secret of explosion, is also the marketing action of temperature. In the high-competitive car market, it is also the key to “moving, emotion” on marketing. It is the key to a car to really walk into the user’s heart. It is undeniable that this is the fact that the tank 300 is actually available. ” “Describe, and this excellent performance, behind the brand’s users think – with the user truly make friends.
It is not difficult to see a significant user to create thinking from the tank 300, and the tank 300 is in the Beijing Auto Show. Announced the way to recruit “Thousands of People”, invite users to join hands; Guangzhou Auto Show Shang Tank 300 opens up “female special”, inviting famous movie star Yuan Wei and MMA World Champion Zhang Weili two outstanding female copies, fully interpreting new generation Female intellectual independence, exquisite and elegant, trend personality, enjoy smart life and other new off-road SUV owners’ image.
For this series of outstanding marketing initiatives, Tank 300 won the most authoritative and influential Xuanyuan Awards “Year Top Ten Automobile” awards, products, brands and marketing Industry experts are highly recognized.
Borrowed a temperature marketing, the tank 300 successfully broke through the barriers between the brand and the user, better The circle is penetrated, allowing users to understand and identify brand culture while delivering brand value, achieving emotional high resonance.
Production order transparent, tank 3
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Although it has delivered more than January 6000 sets, but there are still many users reflect still waiting for their own tanks 300. For this, the manufacturer said that the voice of these users has been noted, andUnder the premise of ensuring quality, we will improve production capacity, let more users enjoy the new travel life brought by Tank 300 as soon as possible.
At the same time, the tank 300 is on the order transparetization function, and the order schedule is synchronized with the user, including orders. Processing, production, delivery, to the store, etc., let users know more about their car production progress. Transparent orders not only alleviate the use of users of users, but also show the precision control of the production system anytime, anywhere, and presented each link in front of the user, let the user buy a car, and the car is more secure.
From the development of new products, it is necessary to take into account the outstanding power of hard and urban commuter, and then to the order management of temperature marketing and transparency, each step of the tank 300 is accurate to fit the user’s expectations. . The first month of the listing, the heat of the tank 300 is still continuously improved. This new species of the car market in Fenghua Zhengmao will have to bring more surprises to the users and industries in the future.
