2019 for the car companies, is not considered an optimistic year, the market continued downward and six national emissions policy will rush from the car prices were caught flat-footed. Based on such a miserable state of the market environment, the automotive market in 2019 has become the most turbulent year, which close down car prices abound. But we have to be clear that the consumer market enthusiasm waned, does not mean that the market lost spending power. On the contrary, because the market narrowed’s sake, the last market bubble gradually being erased, leaving most real consumption point, point to the real brand trusted by the market.
2020 January 6, Geely Automobile Holdings Limited company (Geely) officially announced in December 2019 and annual sales data: December Geely sold 130,036 vehicles, up 39.3 percentage; Geely automobile 2019 cumulative sales of 1,361,560 vehicles. With outstanding sales performance, Geely not only exceeded the 2019 sales target, but also won the crown in 2019 sales of Chinese-brand passenger cars, from 2017 to now, Geely Automobile has for three consecutive years Chinese brand passenger car sales champion . At the same time, Geely also released its sales target for 2020, 2020, plans to sell 1.41 million new vehicles, an increase of 3.6 percentage.
From the market performance, Geely Automobile undoubtedly successful; but in the case of an unstable environment, why Geely still able to maintain a stable pace of development, continue to sit tight in the sales crown of it? Xiao Bian today and we look back over the past 2019 years, Geely have something done.
In the past year, Geely Automobile has not been sluggish and the market retreat. When everyone is worried about sales, Geely opposite, to develop a broader sky. For the future market situation, Geely approach is sensible, because from the trend, the countryCar shift from incremental to the stock market, consumer screening for brands, products become increasingly strict, will once again stimulate competition between car companies, and those forced to close in 2019, the brand is the best example. Therefore Geely in 2019 to accelerate the establishment of brand image, brand stand out in many Chinese in.
March 28, 2019, Daimler and Geely announced that they will set up a joint venture, joint operations and promote smart brand transformation on a global scale, to build it led global joint venture enterprises, but also is the first equity accounted 50:50 joint venture; just the day before yesterday, January 8 2020, Geely and Mercedes – Benz joint venture of “intellectual motor car Co., Ltd.” was established, the two sides will achieve synergy in the field of research and development, manufacturing and supply chain, we are committed to smart to build a leading global provider of high-end electric smart car brand.
the perspective of turning the other side, July 16, 2019 Geely holding Group after the acquisition Lutesi to inject new life into the brand, released its first electric supercar in London Ruths Evija. On the same day, Geely Automobile Group President, CEO Conghui in an interview, said Geely Lutesi models ready for production in Wuhan factory; now, performance sports car segment, finally Geely into the domestic market; Geely brand can be described as the rate of expansion the fastest Chinese brand, with the expansion speed, whether it is for image building and product technology upgrades have a lot of benefits.
However, Geely is not only a brand to promote cooperation car prices, because it is well versed in the domestic market of the road, particularly in terms of the current rules of the market, Geely also need a high-end brand new energy vehicles. Therefore, in April 11, 2019, Geely high-end brand new energy “Geometry” released in Singapore. A geometry became the first electric models under the brand geometry, geometry A with a new logo, a new family look, powerful configuration, and GeelyHas released different models; it is following the lead grams, Geely’s second sub-brands, Geely, leading grams formation of a new brand matrix, bringing a broader product layout.
[123 ] return to the market at all, consumers really have access to the product itself, but the final placement of brand layout is also directed to show the strength of core products. Since Volvo eight years ago, cooperation between the two brands can be quite close, jointly launched collar grams brand, CMA jointly developed architecture, are fruits of the past few years Liji Li cooperation with Volvo. In the past, lead grams and CMA architecture exhibited more is independent of Geely and Volvo results of cooperation; but in 2019, the first born at CMA architecture Geely Automobile was born, it was May 2019 May 10 listing of the more auspicious star. Future, Geely and Volvo products will gradually into the CMA planning framework, and jointly promote the development of integrated platform.
Of course, cooperation with Volvo Cars, Geely Automobile is not will stop there, October 7, 2019, Geely Group and Volvo cars are China announced their intention to merge their existing engine business into a separate business segment, its purpose is to separate the business segments can become a developer a global provider of next-generation engine and next-generation hybrid system.
July 3, 2019, Geely Holding announced Baidu driving on intelligent network linking, intelligent, smart home, e-commerce and other AI technology applications in the automotive, travel areas to carry out comprehensive strategic partnership; Geely and the future will integrate all aspects of Baidu technical advantages, further promote the development of intelligent interconnect technology. At the same time, Geely GKUI 19 Kyrgyzstan customer intelligence ecosystem officially unveiled. In fact, as early as 2011, Mr. Li began to activelySmart + Connected layout, while the Geely introduced GKUI 19 Kyrgyzstan customer intelligence ecosystem can be seen landing Geely Automobile 8 years interconnected intelligent layout.
smart car as the next big trend in the car, can not do without open intelligent interconnect technology growth brought about by technological innovation. From GKUI to GKUI 19, Geely Automobile layout of Smart + Connected Communities is clearly go a bit faster than other brands, with the development of 5G, loT technology, GKUI 19 advantage in the eco-smart car will be increasingly prominent.
In addition to the above-mentioned events, Geely 2019 in fact, also done a lot of things, such as Geely hand Daimler layout luxury travel services, travel market launch of the first “zero emission” concept, Proton X70 officially off the assembly line in Malaysia Tanjong Malim factories. Thus, even in the face of Geely is not optimistic about the market environment, there are still considerable determination to push up the development of its own brands and products. Compared to those who compromise on quality, Siding sales in the automobile market in the winter, the greater become narrower and narrower “survival of the Road”, Geely exhibited pattern, see farther, it is precisely because of this pattern Geely Automobile even still, with its own brand and product value recognized by the market in the automobile market in the winter, passenger car sales champion reelection allowed to bits.
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