Peugeot announcing brand rejuvenation in a global scale, using a new brand logo, is a brand 11th generation logo.
review history, Peugeot brand logo has been inherited for more than 170 years, new brand logo is still Lion image is the subject, but followed by the pace of car companies such as Mass / BMW / Nissan, it has changed to a flat design.
Can you change your head?
In fact, many brands have been replaced by logo. Some shiftings such as changing their faces. After the shifting, the sales volume soared, And some of the reunion is reversed. Let’s take a look:
BYD
BYD is one of them Typical successful cases, before the brand logo or overall adjustment, it is a feeling of the main middle-aged market, and young users can say that they are less.
However, since the new identification is replaced, there is a lot of users to accept, and sales have naturally increased significantly compared to many users.
In addition, on new cars in Song Plus DM-I, the car system name will be used directly as a car header, which is compared to traditional hanging brand car standards. Update.
Geely
Similar The scene is not less than GeelyIn recent years, Geely and BYD can say that sales skyrocket is to attract many young users, and it is also a target population with a young consumer group.
, especially after the SME is changed, the whole is a more young fashion The feeling, but recently Geely also adjusts other logo.
Don’t say more, look at the picture below.
[123 BMW
In addition to domestic brands, joint ventures and luxury brands are also no exception. In 2020, BMW has been used for nearly 20 years. The label is replaced, and the whole is presented in a more transparent, technology and fashion. Of course, if the new logo is good, I have to see the benevolence.
Mass
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is similar to BMW using There is also the public from Germany. After the end of the Frankfurt Auto Show in 2019, the style is also moving towards flattening, while the 8th generation golf sold in China officially adopted this logo.
The brand logo has experienced a total of 12 times, and in 1960, the black element was hit, and in 2000, it was actually a flat design, and later integrated into the stereo design. This “return” is flattened, there is a point to pay tribute.
Nissan
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To talk about this problem, the Japanese system can also flee, but this time the first is Nissan. Nissan also released the latest identification in the evening, and the new identity is also a flat design, and the black is the overall design of the main design.
compared The current logo, we can see the change in the new identification is still quite big, and it is also a more innovative design for Nissan itself, just not know which model will apply the new identity first.
What is the characteristics of these brands LOGO
The main features still use a flat design, and the overall looks more young and fashionable, which is more in line with the aesthetic needs of young users.
Of course, it is not necessary to change his face as long as it changed the brand logo, and some will be said to be the snow, which is a smart, here we don’t take it. I said more.
As for domestic situation, it will be accompanied by a young change after the situation is done.
Which is the first replacement type of the Peugeot?
In fact, in the shortage of new LOGOs, it will officially release the official map of the new generation of standard 308 models, which has become the first application brand new. LOGO model. As a replacement model, the new car will be built based on the EMP2 platform and has been fully improved.
In order to cooperate with a new car standard, 308 uses a new family Design, dot matrix Net with polygonal intake grill, the whole brought strong visual impact, plus new brand logo makes the car more prominent in terms of identity.
In order to further highlight the motion characteristics of itself, the new car uses a standard hatchback Hand-style, let the new car look like sports. In addition, the wheelbase of the new car increases by 55mm, and the length of the vehicle has also increased by 110mm.
In addition, the new car is still equipped with a brand logo on the front wing plate. It is a more bold attempt to a certain extent, indicate your identity.
At the same time, the new car is surrounded by double-layer design, with two-sided exhaust layout, let the car look more levels. Interior: technology is really impeaches
New car is in interior It also uses a well-technically technically designed design. The full liquid crystal dashboard is equipped with a double-spoke steering wheel, and the suspended multimedia touch screen, so that the technology of new cars is full of energy.
, in the central control screen, a row of retro styles are equipped with a row of retro styles. The key electronic shifting mechanism looks more fashionable retro.
Power:
Dynamic, fuel version will be equipped with 1.2T turbocharged three-cylinder gasoline engine, maximum power or 132 hp and 150 horsepower Match 8 speed automatic gearbox and 6-speed manual gearbox.
Further, the new car will also introduce an insertion of the four-wheel drive system and 300 horsepower or more. The version of the model, and the planning of 308 travel and PSE high performance.
What changes do you have made than old?
Obviously, changeIn addition to the new design, the new car uses a new design to make a new platform to create a new platform, which means there will be better quality.
However, there are some places that have not changed, such as what we currently see, the power will still use 1.2 T three cylinder engines, which is not a good news for the domestic market. The sales of this model is still more bleak.
Will the new 308 enter the country?
At the same time, official data shows Dongfeng Peugeot from September 2021, 2021 In January, sales growth has been achieved for five consecutive months. In December 2020, sales increased by 34.2% year-on-year, and sales in January 2021 increased by 107.7 percentage. However, in this case, it is mainly based on the SUV model, so it is comprehensive to see the new 308 in the short term.
Write at the last:
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Overall, Peugeot’s new model and new identification, giving people a new feeling, the overall independence of the aesthetic needs of the young users.
Of course, we also hope that the overalls of the country can reverse the situation, the farther, don’t take the back of the legal opponent Renault.