As early as 2002, Ji Li took the car production license, Li Shufu put forward the concept of “Welding Walvo Princess” and showed “We are going to buy Volvo, and now you should prepare”. ” It is to know that in 2002, Geely cars did not make it clear that everyone was just a joke.
With 2006, with the industrial change, the center of gravity of the automobile industry moved from the West to the East, Ford encountered the largest in the history of a hundred years. Loss of $ 12.7 billion. At that time, Ford CEO Alan Middot; Mulley proposed a “a Ford” strategy, big knife, a large-size, selling Jaguar, Aston Midd 2; Martin, Land Roker’s decision. But Walvo is sold without considering it.
In January 2007, Li Shufu saw the Le Klel, who saw the Ford Car CFO at the North American Auto Show. This meeting, Li Shufu inquired a lot of problems including Volvo, but did not reach any results. Just 6, July this year, Geely began to set up the “V” project office, study the relevant problems related to M & A Volvo, and perform possibilities.
Finally, in January 2009 in January, Bill Middot; Ford and Allen Middot; Mulley saw Li Shufu in Ford Headquarters. Li Shufu tells the pursuit of Volvo for many years, as well as the long-term plan for Volvo, etc., eventually got Bill Middot; Ford and Allen Middot; Muli’s recognition. On September 30th, Ford’s public announced that Geely became the preferred bidders in Volvo. A staged victory, equivalent, engaged.
August 2, 2010, London, United Kingdom, Geely successfully delivered a 100% equity of Volvo sedan and related assets,Geely became the first car multinational company in China.
In 2021, Geely walked together in Walvo, on February 24th, Geely Holdings Group issued a message: Intention to the existing independent company (Volvo Motor Co., Ltd. Based on the architecture of Geely Automobile Holdings Co., Ltd., both parties have reached the best solution and formally merge. In other words, Geely Volvo consumes the previous “asset merge” to “business merge”.
But this time the merger is not previously rumored, Volvo is incorporated into Geely, but still maintains its own independent independence. The company’s architecture, combining the power assembly business in the equity merge form, focusing on the development of a new generation of two-motor hybrid system and high-efficiency internal combustion engine, Geely said that in addition to continuing to the two sides, the new company also provides third-party automobile companies Provide products and services, plans to invest in the end of the year.
All merged tasks are not just the improvement of scale, but to further open the technical cooperation and resource sharing in both the technical cooperation and resource sharing on the basis of overseas finance. “, Make the products of both parties have higher competitiveness in the market, accelerate enterprises transformation.
During this period of 2010, Geely and Volvo’s cooperation can be said to be full, fruitful, especially Volvo, has rapidly developed into a real global enterprise group, Its global sales have even doubled, and the sales of Chinese markets is 5 times more than ten years ago. Without Geely, Volvo can’t go in China’s market position today. “
[123The Geely Automobile won the first four consecutive years since 2017, and became the first Chinese brand car enterprise in achieving a breakthrough in passenger cars. The two sides also jointly built a global new high-end brand packet. And officially landed in last year “European Plan”. This is the effect of “1 + 1 greater than 2”, which will not only make important contributions to the transformation and upgrading of China Automobile Manufacturing, but will help China intelligent travel technology into the global market.
Current Geely has shaped the brand matrix of Geely + Cable + Volvo, covering the mainstream, High-end to luxury; geometric geometry + polestar, cover from mainstream to luxury, future and Mercedes-Benz will also cover high-end pure electric market. The powerful brand layout and size advantage will further consolidate the position of Geely a line of car. Geely has become a Chinese brand with the highest efficiency and the most wide product layout in China’s Character.
Write in the last
said straightforward, this merger, both technical platform sharing, co-developed Money, buy more advanced cars.