车 讯 网 report ] February 10 From 2023, Audi achieved 1 million annual sales targets in China. In addition, the end of 2021, Audi increased the domestic model to 12; Shangqi Audi’s first model will be listed in 2022. By the end of 2022, Audi will provide nearly 20 Audi sports models to China.
Audi has released a new global brand strategy in the near future, and it is committed to explaining the value of high-end mobile travel to customers. For Audi, ldquo; future rdquo; represents the tomorrow of Audi wants to shape, and how will it make it a reality. An Shihao said that the Chinese market is the top priority for the future of Audi. Therefore, Audi has developed a growth strategy for future stages, and called MDash; mdash; Audi’s ldquo; gold decade RDQUO ;.
An Shihao talked about Audi’s growth strategy in China, based on three pillars:
The first large pillar is a strengthening management architecture mdash; mdash;
in the public The car group level, the group CEO Dice and the Volkswagen Group (China) CEO Feng Shan jointly leads the development of China. Audi has also established similar management systems, and Mr. Du Shiman served as a member of the board of directors of China, and I also report to Mr. Du Shiman while managing China’s business locally.. Two strong teams regard the Chinese market as the top priority. By closely focusing, we can make more efficient decisions, while better utilizing the collaborative effects of the Major Group.
At the market level, Audi China has now a clearer role and responsibility division, and there is a link between Audi Headquarters and our joint venture. In order to better manage our new tasks and achieve our goals, Audi China further expanded the management committee. We have a mature team, team members share more than 200 years of experience, and more than 100 years of business management experience, we will prepare for future.
The second largest pillar is our continuous development of partner strategies. This includes our joint venture partners and distributors investeders. Here, I would like to emphasize that Audi has written success story since the entering the Chinese market, which is because we have chosen the right partner from the beginning. We joined together to create Audi’s achievements for more than 30 years, I am also very grateful to Chinese partners have always give us all support.
China FAW is an important partner we have worked together for more than 30 years. We are further deepening partners in various fields. Recently, we have achieved two important milestones: 
First, we have recently confirmed the Audi FAW New Energy Joint venture will settle in Changchun. This new energy joint venture will produce pure electric vehicles for the PPE platform developed by Audi and Porsche. This is also Audi’s first holding joint venture in China. The localized production of Audi PPE models will begin in 2024, which is an important step in Audi in electric transformation in China.
In addition, I am very happy to tell you that Audi and FAW have jointly developed the FAW-Volkswagen Audi Sales Division into an independent sales company, namely a FAW Audi sales limited liability company. The new sales company has been established and will settle in Hangzhou. This independent company will have its own business functions such as human resources, finance and procurement, will help both sides attract more young talents, close to our customers, especially the contact with customers and customers in South China. The new company will be relocated later, and will be responsible for the futureFAW-Volkswagen Audi domestic model, Audi import model, and the relevant business of Audi domestic PPE models that will be in 2024.
In addition, at the end of 2020, Audi further confirmed the relationship between another important Chinese car manufacturer mdash; mdash; SAGA Group. One important milestone in the cooperation with SAIC is a joint solution for FAW and SAIC. I am very pleased that we can achieve this consensus. Because strong local partnerships are the most important cornerstones that Audi succeed in China.
Here, I will introduce our cooperation model with the SAIC Group: In the future, the model of SAIC Audi will be produced by the joint venture. In order to manage Audi brand in the operation of the SAIC, we jointly established a special SAIC Audi business team, responsible for the future of steam Audi products in marketing, sales and after-sales management, while working with existing Audi dealers.
This combined solution maximizes synergies while reducing the complexity of business. I am very grateful to all of our partners exhibited great trust, courage and strategy.
Our third largest strategic pillar is the most powerful product lineup in Audi, as well as future services. China is not only the most important market in Audi, but also the most important car market in the world. We expect that in 2030, China’s high-end auto market will increase by 1 million units, and will exceed 4 million. At the same time, the share of new energy vehicles in the high-end market will reach 40%. In the face of these huge changes, we need to prepare. We will also be prepared.
For Audi’s product offensive, including the following aspects:
First, Audi will join hands with China FAW, to the end of 2021, China Add to 12.
Second, Audi will launch the largest sports models in China. By the end of 2022, Audi will provide Chinese consumers to provide nearly 20 Audi sports models.Cover all major segment and model lineups. 
Furthermore, the first model of Upper Audi will be listed in 2022.
Audi’s another growth point in China is an electric transformation. This year, Audi will launch six new energy vehicles in China. Audi E-TRON will play a key role in this process. Audi E-TRON is more than just a product, but Audi will build a complete ecosystem around Audi E-TRON for consumers. For customers, this ecosystem will implement seamless connection between the environment and the family.
Audi E-TRON will achieve a complete intelligent interconnection, and the domestic version of Audi E-TRON will be listed this year. At the same time, it will launch a new application MDash; mdash; 即 one app, it covers a rich Features, customers only need to use an account and a simple login program to use, and will integrate WeChat into the Audi Connect in the future.
Audi and partner LDQUO; Kai Mes RDQUO; continuously providing a solution for family and public charging, the goal is to achieve seamless fusion of all digitized electric shock. Anxim is expected to have more Audi’s new energy models, and the E-TRON family products are driving on the streets of China.