even Cadillac’s shield, did not stop the effects of live epidemic for new car sales, down 40 percent year on year, so this Cadillac is located in Liaoning Province 4S shop the day, also not so easy.
Recently, the store in addition to individual staff members need to be isolated, other employees has basically been fully resumed, into the store’s passenger traffic has been steadily rise. Fortunately, manufacturers canceled the February assessment tasks, and for dealers to relax some of the financial policy, which makes some of the burden of Cadillac dealers less, without reservation, to deal with the dismal market. Weather
Liaoning Province, in northeast China to pick up relatively early market recovery, with respect to various cities in Jilin and Heilongjiang provinces to be one step ahead. We also firmly believe that this is located in Liaoning Province dealers under the guidance of manufacturers, we will find state as soon as possible to re-let the auto market recovery of the past to life.
March 17, from automotive media cluster ghost trolley joint banner Kan car, car buying guide Harbin, Harbin rim, Wenxuan, six laps the car, Yu sister Fan children, Xiaoqing car forum, heard about the car, the car Jue Luo, dragon car, north automobile market, car No. One, control concept, the music car life, listen to me to buy a car, the car will Regulus, the morning explosion auto market, China Jilin Northeast China network, Kanto car network in four cities from more than 20 media platform and website jointly launched the “survival status of car dealers White Paper” series of reports thirty articles, Kan car banner banner on behalf of the founder of the “White Paper” report group telephone interview form, into the Liaoning provinces and a Cadillac 4S shop, general manager of the store by showing the real situation about the survival of their present for you!
After repeated communication, interview, Liaoning Province, this Cadillac 4S shop, general manager of anonymity, which, ghost brother had to use a pseudonym disease Guansuo (Xiong) instead.
1, the banner Kan car middot; ghost trolley cluster: Whether does your company have a formal return to work? Currently suppport how many people were at work, compared with the normal state how much worse? The specific date for the resumption of work, and how the status quo?
Xiong Cadillac shop: exceptEmployees need to return home quarantine after 14 days, the remaining employees have fully resumed. Currently employees return to work enthusiasm high, the company’s overall operating smoothly.
2, the banner Kan car middot; ghost trolley clusters: the epidemic affected, whether your brand OEMs have launched outbreak response measures against dealers? What response is the store?-Store employees to go to work and see if the car into the shop and repair of consumers in effective protection? Specifically how to do!
Cadillac shop Yang Xiong: OEMs for epidemic prevention work at the exhibition hall made a specific instruction manual. Store the implementation of personal responsibility, strict disinfection daily needs of customers into the store wearing masks and body temperature. I also introduced the on-site test drive, as well as special exhibition appointment to see the car, the brand launched a free pick-up delivery vehicles and other after-sales services.
3, the banner Kan car middot; ghost trolley cluster: Despite last year’s Chinese New Year in February, but sales compared to last year will be much difference? Please tell us about the February advance sale and after-sales store amount of turnover respectively?
Cadillac shop Yang Xiong: February 60 is the percentage of overall sales in previous years, the exhibition hall into the store in February reduced, but the number of customers online consultation did not significantly decline. As the first company to launch a free car disinfection services, after-sales approach was gradually improved.
4, the banner Kan car middot; ghost trolley clusters: in February by the outbreak of what is the greatest impact, marketing or sale? What percentage will be worse compared to the output value last year?
Cadillac shop Yang Xiong: the most affected or sales. Sales fell 40 percentage comparison to last year, after sales fell 20 percentage.
5, the banner Kan car middot; ghost trolley cluster: OEMs whether to cancel the assessment index in February? If the March assessment indicators whether recovery can bear got?
Cadillac shop Yang Xiong: OEMs have been adjusted for quarterly sales targets. Currently dealers burden lighter.
6, banner Kan car middot; ghost trolley cluster: In order to cope with the current situation, OEMs whether to launch a reseller support policies? Now we can ensure rationalization of working capital? Approximately how many cars in the form of acceptance of purchase? Month interest about how much? The most difficult part to exist where?
Cadillac shop Yang Xiong: OEM launched a contactless tours car buyers and online channels and other support policies. At present our company well-funded, inventory is still healthy. Financial companies also appropriate to relax the repayment time. The most difficult part is to raise staff salaries and the cost of passenger traffic.
7, the banner Kan car middot; ghost trolley cluster: if the epidemic continued for three months, the first to highlight the problem in which part? Into the car expenses, rent or personnel expenses.
Cadillac shop Yang Xiong: The first highlight of the issue is personnel costs.
8, banner Kan car middot; ghost trolley clusters: current store if there is a non-battle casualties since the outbreak caused? Are employees return cases of self-isolation?
Cadillac shop Yang Xiong: no attrition. We require employees to return the company to be quarantined at home for 14 days.
9, banner Kan car middot; ghost trolley clusters: the epidemic caused a reduction in turnover and lower sales maintenance of the customer into the store, ask the epidemic will What customers change behavior, to respond to customer behavior change’ve made? For example: online look at cars, selling cars online sales and live, how much the current sales network share? Is there a home repair and maintenance services for existing owners, the proportion is how much?
Cadillac shop Yang Xiong: Cadillac brand back to the market for online tours car and aftermarket door off the vehicle service promotion, customers can skillfully use to make an appointment by the APP online, we are now door off the vehicle admission customers accounted for 30 percentage of the total sale.
10, the banner Kan car middot; ghost trolley cluster: In response to reduced liquidity caused by the epidemic, OEMs whether to increase the sales models in February preferential? Whether on business subsidies policy?
Cadillac shop Yang Xiong: terminal models currently sold price stability, as the epidemic overAfter customers purchase enthusiasm, passenger traffic will rise significantly, inventory supply slightly nervous. OEMs have been some adjustments for sales targets, business policy not to a great extent.
Cadillac general manager of a 4S shop in Liaoning Province, “Yang Xiong” Message: New crown epidemic is a huge challenge for the whole nation. Auto dealers because of the huge operating costs, impact as well. Under the epidemic, we have to provide customers with more secure, more proactive service to allow customers to enjoy the sense of security brought by the professional brand. Employees is fundamental to our business development, corporate structure adjustment as soon as possible, a good operating environment, protect employees’ income, and thus able to provide customers with better service. We believe that through our joint efforts will prevail against the new crown epidemic.