BMW Group is confident to embrace the automobile industry restructuring, and has always been customer-focused, continue to invest heavily in research and development to guide and shape the future of the travel experience.
Mr. Zipp strategy BMW Group Chairman, said: “The new technology is the future of travel key. by 2025, we plan to continue to invest more than 30 billion euros in research and development, in order to consolidate its position as an innovation leader. at the same time it also highlights our confidence in the future business development of innovation system integration and integration capabilities will become to essential. only able to simultaneously develop and integrate software and hardware companies to shape the future of the car. Obviously, we have been in the fast lane. “
continued investment in innovation, guide the auto industry to accelerate the transformation
BMW Group will take precautions to make strategic decisions in the future travel horizon, it is these groups make decisions in today’s time the whole industry is facing great changes have absolute advantage. “In the various strategic areas, we have taken decisive steps at the right time. Now, we will continue to leverage the competitive advantage to lead the industry trend,” Mr. Zipp policy adds.
BMW Group has embarked on an early meet the new emissions standards, which is an important part of a comprehensive electrification system of decision-making. At the same time, in the past eight years, BMW has more than 46,000 employees, that one-third of the total number of groups have been training in the field of electric travel. In the increasingly important aspect of software capabilities, the BMW Group in 2018 to establish a joint mechanism (Critical Techworks) focused on the IT sector, in order to ensure that the relevant expertise and skills in this area.
BMW Group batteries Technology Center
In Germany, one of the largest IT employer BMW Group, has more than 5,300 employees trained in the field of data analysis. In terms of raw materials, electric vehicles, the BMW Group also fully protected by strategic layout. Earlier this year, the BMW Group has direct procurement to cobalt and lithium required, and provide it to the relevant manufacturer and supplier of batteries.
At the same time, the BMW Group’s focus firmly believe the importance of customer needs, and continued investment in innovation, to meet these needs. The Group will continue to actively explore the future of travel various areas of innovation, increasing investment.
cost efficiency and enhance their development toughness: to promote the healthy development of efficiency
In order to compensate for the layout of future technologies the high initial investment, the BMW Group continued to implement the 2017 launch of the Performancegt; NEXT initiatives to continually improve operational efficiency.
responsible for corporate financial BMW Group Director Dr. Peter said: “The front expenditures for electric travel and other future technologies need financial support so we continue to firmly resolve internal problems, a clear focus on business performance and. efficiency by optimizing core business, we are to enhance the financial strength and operational performance. the business segments achieved growth in line with market trends to help companies obtain the funds needed to continue to promote sustainable travel strategy. “
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that are faster and more streamlined digital workflow architecture. By the end of 2022, Performance gt; NEXT is expected to save more than 12 billion euros. In addition, research and development of new models of the length will be shortened by one third. In terms of products, from the 2021 model to enhance the intelligent vehicle architecture transition process, there will be the traditional power of BMW cars 50 percent no longer follow the development of replacement products, thereby supporting the introduction of more electric vehicles. These initiatives will begin to fully play its role in the field of electrification in 2022 after.
In addition, BMW also regularly evaluate and simplify the model series. BetweenAnd then purchase the material and production costs, the BMW Group to strengthen internal synergies and improve efficiency. The company is also the highest rate of return on market segments launched a series of new models, in order to enhance business performance; Group is one of the goals by the year 2020 a higher rate of return on sales in the luxury car segment doubled compared to 2018 .
to provide customers with “the power of choice,” the next generation of the BMW 7 Series will push electric cars
the next generation of the BMW 7 Series will become a new milestone. As the flagship BMW brand, the next generation of the BMW 7 Series will be driven by four different systems – and for the first time provide pure electric vehicle efficient diesel engines, gasoline engines, plug-in hybrid, and really gives the consumer a “power of choice . ” By then, the pure electric BMW 7 Series models will be equipped fifth-generation BMW eDrive electric drive technology. Such a comprehensive product line show, the BMW Group is committed to providing the freedom to choose the best drive technology for each customer, and to achieve sustainable travel.
to 2023, the BMW Group’s new energy product line will expand to 25 models, which More than half of pure electric vehicles. The key to achieving this goal is highly flexible production system, and is compatible with a pure electric, plug-in hybrid power a variety of internal combustion engines and assembly of smart model architecture. BMW Group in order to meet the various needs of the market, giving customers the choice to drive different forms of power. Is expected to 2021, demand for electric cars than double by 2019. BMW Group expects 2025 global sales of new energy curve appears clear upward trend, with an average annual increase of more than 30%.
