As the first Chinese foreign auto companies, the Volkswagen Group has always regarded China as a second home. Over the past 40 years, the Volkswagen Group participated in and witnessed the great development of China’s automobile industry, it has become a part of Chinese society and people’s lives. At the beginning of 2020, China is facing a serious challenge to the new coronavirus infection outbreaks of pneumonia, the Volkswagen Group firmly with the Chinese people have stood together with the gas branch, and common destiny. To this end, we conducted a series of operations, continued to tackling “Contagion” to contribute.
the face of the epidemic raid, Volkswagen family pay tribute to staff the front lines of the fight against the epidemic fought bravely in, and want to give them in the form of donations strong stand by. For this reason, Volkswagen Group (China) to join the joint venture, jointly donated 120 million yuan to support the new coronavirus related prevention and treatment. Donated funds for epidemic prevention and control and to fight efforts to rush to the rescue work, including the purchase of protective equipment provided to support medical equipment, medicine and other medical supplies and treatment aspects of health care.
In addition to material donations, the Volkswagen Group on the social platform also frequently sound, rush to the rescue Chinese epidemic prevention win tough fight. Dr. (China) CEO Feng Sihan Volkswagen Group took the lead in publicly issued a document on personal LinkedIn platform, called for global unity of the people fighting the epidemic. He said: “Unity is the only way to overcome this challenge spread to all mankind, please open your eyes in the world, with an open mind to listen to China, we want to see China’s fight against the virus, rather than the victim…” Volkswagen Group management Board Chairman Dr. Diskin also in this special period through open microblogging, directly expressed concern about China’s epidemic. He said: “The Volkswagen Group will continue to stand together with the Chinese people, a total of grams of difficulties believe China will soon overcome the epidemic, to restore normal life and production order.!”
Care should be immune booster Duocuobingju China’s economic recovery
following the joint donated 120 million, the Volkswagen Group’s various brands and joint ventures should be re-introduced a number of initiatives plague, pestilence full protection of customer service experience, for the majority of users, especially first-line health care workers provide heart-warming service.
FAW – VolkswagenThe first to open six “heart” initiative, bringing the epidemic information push, 24-hour hotline and rescue, pick-up delivery vehicles, maintenance contacts 0 extended warranty card coupons extension, comprehensive protection disinfection, look at cars online car talk, replacement assessment care for a number of epidemics. FAW – Volkswagen’s VW, Audi, Jetta three brands positive action: Developing the Volkswagen brand in North China Green Ribbon action to provide free sterilization services for the car brand taxi, network about cars; Northeast, East and West is on Hubei Province to join the fight against SARS frontline health care workers respective owners offer free basic vehicle maintenance throughout the year, the annual toll-free disinfection, lifetime free roadside assistance, life-long green channel fast repair and other services. Jetta and Audi brand both open 7X24-hour rescue worry-free services, protect the user plague of travel. Jetta brand also added a pick-up service delivery, medical staff and owners to provide free air conditioning, cleaning service twice throughout the year.
Shanghai Volkswagen main plague of out problems, and actively promote the “cloud hall”, “cloud car”, “cloud services” and other series of innovative digital marketing mode, to provide consumers with zero-touch online services. SAIC Volkswagen VW and Skoda brand brand brand quickly open care activities, provide toll-free disinfection and PM2.5 air filter concessions, and adhere to 24-hour assistance in the epidemic period, the door off the car, maintenance and other services contacts 0, optimization users choose a car, car, car experience, while effectively protect user security.
Volkswagen imported cars since February 10 officially launched the “seven heart service” support policies, from the 24-hour hotline and rescue, online panoramic look at cars, 0 contacts maintenance extended warranty, free replacement air filter, comprehensive disinfection protection, door off the car and other levels to provide a full range of consistent quality, caring service users doubled.
Volkswagen Finance China the flexibility to adjust the repayment schedule repayment in consumer credit customers between January 24 to February 17 date, to apply for credit or ID cards territorial Hubei Province, and other Chinese users provinces and cities were given 50 days and 20 days of grace period, with user-friendly financial services for the users of a solution of the urgent needs of the epidemic.
reducing the burden of training to adapt to China’s current two-pronged situation
the face of the epidemic dealers operating under pressure, Volkswagen not only innovation to deliver live training courses for distributors, power liftingOnline service capabilities, also unveiled a series of burdens deregulation policy, the maximum for dealers to solve problems.
training, 13 to 15 February Volkswagen Training Institute for the first time launched a three-day live online training courses designed to enhance the live dealer, online services such as short video capture capability. This is the only live training sessions during the fight against the epidemic as a dealer supplied by automobile manufacturers. Audience crowd also expanded from the original group only trainer to a full network of the Volkswagen brand dealers, so that more front-line staff need to get the professional knowledge supply system.
The online training about 50,000 people to attend, watch the amount of more than 500,000 people, covering Shanghai Volkswagen, FAW – a total of about 90% of the public and the mass import car dealer network. Through this training, the participants insight into the application of different ways social media platforms, and how to create more fit customer needs short video and live content in the current environment. Volkswagen will also be a variety of ways such as training, to better adapt to the current situation in China, and the market adjusted according to the actual needs of the business, continue to strengthen communication with customers and business contacts online.
aspects of burden, the Volkswagen Group and joint venture companies have introduced the corresponding decompression dealer policy. Among them, FAW – Volkswagen has developed five local conditions to burden dealers measures, particularly Hubei dealers develop a special support program Hubei Province, to support the fight against SARS dealers work. Shanghai Volkswagen is suspended checks, canceled in February dealer sales tasks assessment, and by extending the interest-free period, Buccoo, technical support and other initiatives in advance, to increase support for dealers. Volkswagen imported cars also adopted a canceled sales, and after-sales network in February assessment of the way, and strive with the majority of dealers work through.
the face of the epidemic raging, the Volkswagen Group cohesion of the whole system Duocuobingju opt force, not only through aid donations, sound appeal and other ways to provide tangible support for the fight against the epidemic, but also very time to the user and dealer service brings intimate and warm heart care. Currently, the Volkswagen Group and joint ventures have started to return to work. Under the premise of doing the work of epidemic prevention and control, Volkswagen will go all out to resume production and operation, and take practical action to “Contagion” assumed responsibility, help China win the epidemic, “the second half.” [1twenty three]