On February 8, the global new high-end brand packet announced sales data in January 2021. The packet achieved 25,501 monthly sales in January, an increase of approximately 183.1 percentage. Among them, the leader of the leader of the leader of the leader exceeded 10,000 units in the first time, with excellent market performance, and hit the confidence in the development of 2021, and continued to accumulate market sales. At the same time, the new global high-end SUV new packet 01, since the listing, it has also been recognized by the comprehensive leading high-end product power, and the current order has exceeded 10,000 units.
It is possible to make breakthroughs in multiple sub-markets, thanks to the leader of users thinking, from the segmentation market to the differential market, maintain more refined users, especially young groups, and Cultivate. The packets not only meet the needs of users, but also create demand for users. Since the end of 2017, the first model has been put on the market, and the accumulated sales have reached 4,554,449, and the user’s recognition and trust. In the future, the packet will also be used by the user insight, closely surrounded by the real appeal of the young urban crowd, bringing more “more than the car” life experience.
If the user does not want to lead to create demand for users
At the moment of gradually sympathetization of automotive products, young people are constantly changing. They are more refined with the consumption demand for the car, more personal, and unique products are more loved. Just like senior Vice President of Geely Automobile Sales Company, General Manager Lin Jie said: “The market is new, the ratio is the ability to inspect users, create and discover user needs, and refine the ability to operate users. Maintaining a forward-looking insight against young groups to develop its own product and service planning. “
In the SUV market accelerated subdivision, the packet has always maintained forward-looking. Based on the user insight, the leader has laid out a variety of SUV models, each car is full of character, effectively meets the needs of different consumers.
For example, it can move SUV paters 05, which is positioned high-end, which is designed to be independent, and “Halo Man” is created, “polar • thinks for the common” value, captured many riders. More than a high-value ultimate product force breaks the existing market pattern, redefines high quality, new luxury car experience, has become a “sales champion” in the same level of coupe in SUV. Since the launch of May 5, 2020, the users of the leading 05 have exceeded 30,000. The packet 05 can lead the strength of the trend, prove the confidence of the pile brand, which has proved the confidence of Chinese consumers.
As the hill of the pile brand, the leader 01 can meet the user’s full equilibrium value and the spatial practical , Travel in fun. Three years of launching, leading 01 has more than 180,000 users with a level of product strength, bringing exclusational use of excellence to consumers. In three years, based on the change of the new era user appeal, the packet created a new global high-end SUV new packet 01, which brought a perfect travel experience for consumers. After the new leader 01 is ready, it is called a seat. After 85, after 85 and 90, especially the Kochi family of the first two-tier city, the list of users, the listing of orders over 10,000 units have been harvested, and the user is fully proved High recognition of the new 01 product force and value sense.
“From the people, “is a high level of condensation on the characteristics of the lead users. In the mobile interconnected user group, there is a strong appeal to highlight the unique self-individuality, and the product and experience have pure, extreme pursuit, respect personality, open,” The value of the interconnection. In addition to the user’s keen insight, the leader’s products can get market and user recognition, but also benefit from the world’s leading CMA foundation module architecture, with higher technical standards, flexibility and versatility, given The lead is more forward-looking, more responsiveness to the times. It is based on the keen insight into the world’s young users and positive response, and the packets can win more than 450,000 users with a more detailed product. [ 123]
Hug new energy leads the new travel trend 
In recent years, the trend of electricization, intelligence, netization, and sharing is constantly changing people’s travel life. Based on The trend of the Times and the user’s prospective insight, the leader is in a new attitude to meet the challenge. In the new energy travel area, with the increasingly mature consumption concept, users have no longer regarded the new energy car as “shackles”, but It is gradually recognized that its travel is sexual, the market share is also steadily improved.
With leading technology synergy, positively construct a new energy layout of the systemization, and provide the new energy users to travel for new energy users. The most reliable travel plan. At this stage, oil and electricity mixing and plug-in hybrid technology is an important strategic fulcrum in the development of new energy technology in the leader. The new leader 01 Phev Halo’s launch, once again enriched the pick-up car plug-in mix Dynamic product pedigree, while providing consumers with safety, efficiency, worry-free plug-in experience, bring new energy for new energy travel life. At the same time, with the “European Plan” landing, new packet 01 PHEV also entered Europe as the first global strategic product. The lead in the actual stage of performance, comprehensively carried out the development model of “double cycle” at home and abroad.
For intelligent electric new era, packets are also actively layout electric travel The first pure tram type created by SEA architecture – the first smart electric car Zero Concept will also be launched this year, in smart, performance and full luxury experience, to fully show the vast architecture for the future. Experience the breakthrough. In addition, in the high-end fieldIt is also continuously advanced, and the first packet high-end models created based on the SPA platform will also be put on the market. Insight the trend of the era, the packet will continue to enhance the creation and provide users with more travel programs.
As a user brand, the leader is “user” as a guide for all decisions, leading Every try and breakthrough is the understanding and interpretation of the future travel life of the urban crowd. By capturing the status and habits of the young population, the packet continues to build unique user ecology, and interact with users. For example, build a CO: ClUb paters official club with a sharing sharing user ecosystem; integrating sharing, experienced brand exclusive social platform Co passenger land, currently certified 274, 1000+ activities. All of this is all of the fans and users, are guided above. At present, the user of the leader APP has exceeded 1.22 million, and the monthly activation users have nearly 700,000, which becomes an important platform for users and owners.
Whether a brand is successful, depending on whether it is close to the user’s distance, whether it is close to the user’s needs. Compared to most brands, packets are more deeper than users’ operation, and it is also more thorough. Leading know, to create a brand with pursuit, not only to chase the trend of users, meet the needs, but also take the initiative to create demand, lead the user’s trend. From the “near” customer to go “into” customers, picking out a flourish development route with four years. In the future, the lead will continue to stand in the user’s angle to advance, using the user who likes and favors, providing users with a higher-end service experience, continuing to use action to interpret the true meaning of “user brands” .