Buick Hideo’s high sales perhaps the poison brand of Mandala

It looks beautiful, but it contains endless dangers …

This sentence commented on Mandalo flower, using it on the SAIC Talking to Buick, it is also very close.

As we all know, with the returns of Wang Yongqing, the TA, the sales of Buick Yinglang is inserted with wings, and the sales list of car is flooded. The second place, although there is no such impressive record, but in the first two months of the first quarter of 2021, it still maintained a good sales, ranking has been within the top ten of the sales of compact cars. The monthly sales should always exceed 25,000 or more.

Everything looks so beautiful, it seems that Buick’s three-cylinder change four cylinders are not only timely stop, but also let the model re-enhanced. But is the fact like a surface? In the old ghost, Buick Hideo is short-lived, buried hidden dangers for the brand, perhaps the crisis out of the future, which is more than the farce of the three-cylinder machine.

To say this, we can analyze it carefully.

Buick is not an A cat, a dog, is also a world famous, a car brand, Yinglang in the compact sedan, originally there is a place, if there is a decision-making mistake, time Wasted on the “Air Pavilion”, perhaps now Yinglang can really be with Xuan Yi, LaVida, Corolla, rather than now, do not dare to get a positive context, only by price cuts.

Of course, this is not a colorful problem, the business war, only losing, no one pays attention to the means. It is just that Buick Yinglang’s great price cut is to kill the enemy.

At present, Buick Yinglang’s top models landed around 10, the price has already thrown the monk, LaVida, can directly with small joint venture brands or self-owned brand bodies. Low-cost has become the most artifact that guarantees its sales.

But Buick’s production cost is really lower than the similar models of other brands? With my understanding of each brand, this guess is unreliable. Since the cost is not low, in order to ensure that the model is low price, there is still profitable space to pursue, only throughRealization of reductions, this is also the most commonly used voyage price reduction in the car market.

Built-in models, the configuration does not dominate with the same level, the configuration does not protrude, in the same way, in turn, there are all kinds of reductions Trend of degradation of “four chairs + four wheels”.

In addition to cutting the consumer, the three-cylinder changing four cylinders is one of the reasons for consumers, but in fact, Bukran’s four-cylinder engines, it is not what The new engine, the technical level also can’t catch some autonomous brands, and the gearbox used is also a problem that is not smooth. Bring the power performance, it is not as good as the original three-cylinder machine.

This is the status quo of Buick Yinglang, can’t get anything different configuration, and there is no core technology. The only thing is the price, such a high sales, it looks very beautiful, but in the past, it is not conducive to The benign development of the company will also make the brand’s grade the lower.

From the high complaints of the recent Buick model, the problem hidden underwater is gradually surfaced, perhaps the negative news in Yinglang is pushed into the tips. Buick can be discontinued, or the name, or simply launch the water army to come to the left and right, but the future, Buick is coming again, this is a hundred years of car brands, is it necessary to end this era?

AAC Tongbeike, if you have a few times, the ending is the name of a movie: “Bullet of disappears”.