All companies are talking about “young”, and the goals behind are “gambling future.”
The giants always go to the four villages for the young generation of outline future frames, “Pet” is the expression of such hydrasite attitude. In contrast, young people are obviously more good at breaking the framework “re-create future”. Really “gambling” to win the future, in addition to the powerful strength of the technical level, can grow together with the young generation, producing a blazing “emotional resonance” is equally important. All of this, happens to be good at packets.
Maybe you will feel that ordinary consumers don’t have to care about this, and a “quality life plan” dominated by users may change your point of view. On March 27th, the leader brand Co Phev family gathered in Shanghai, and opened a mobile phone and did not set up “limited” leading CO PHEV quality life plans. As a “participant” packets let us see “user-oriented” in this activity.
// “Use the user-based” unique experience activity //
As a user brand, the collar is in the beginning of the creation As a guide for all decisions, “users” have always adhered to the comprehensive development of user thinking-driven technology, product, brand building, and user service, and build a brand unique adjustment. From the catenium app to the selected mall, then go to Co, the leader is playing with young people in the end of the young man, with a young man who is happy to see, bring them “more than the car” brand concept.
▲ Leak’s “More than the car” concept, more is to provide users with a lifestyle
March 27th Ke Co Phev Quality Life Planning “is a unique life experience. Whether it is Workshop sharing, or the” Script Kill “test drive experience link, all lead by users. Unlike other manufacturers, the experience of the packet is more like a party between users, let the owner and potential users talk to High, while playing cool, there is slightly infected the charm of the leader, while Naturally integrated into the pile big family. All this is the epitome of the leader “user thinking”. 
▲ User rather than the manufacturer’s Workshop sharing makes this activity more like a party between users
Not only that, the leader is also the young generation Reflected on the number. Among the riders recruited in this event, 85 accounted for 80%, 90% of 54 percentage. It is possible to detonate the new generation of recruitment, but also carry daily life of the firewood salt, this sharp and balanced personality, so that the young people in this era and the packet have a deep fit on the temperament. In addition, from the gender ratio of recruiting riders, women account for 29%, and men account for 71 percentage, which is close to the gender proportion of users in mainstream automotive markets. However, for this high-quality brand, the technical level of flash is more attractive to “steel straight men”, how to make sharp techniques in front of women, will become the next detonation point for packets. 
▲ The young generation is a leader now is more future
// Safe, driving And environmentally friendly Co Phev all wants //
In addition to the creation of brand interaction, the packet also won the exclusive product of the real needs of the user around the needs of the young circle. The lead Co Phev family is based on the user’s demand perspective, with excellent product technology, and uncompromising product performance is user shaping high quality new energy life.
▲ CMA electrified basic module architecture allows the lead CO PHEV among higher technical platform
The first thing to mention is security problem, packets are safe The understanding is to engrave in the depth of the gene. From the most basic product architecture level, the catenium Co Phev is not a “oil-modified” product worried by the user, but is based on the native PHEV model developed by the CMA architecture. Taking battery safety as an example, Cable Co PHEV uses a battery in the battery, neither compressed car space, and fully considers the battery safety when the vehicle collision. At the same time, on the basis of the “Domain Safety Concept” and Volvo Automotive Safety Standard, the lead CO PHEV also introduced three electric safety.
For the battery, The lead Phev model uses physical protection, software protection and isolation protection, triple super protection, when encountering extreme conditions, can be cut off in time, the external protection of the battery is not damaged, the internal structure is not spread, and the fire is not spread. Not only that, while gingding the national standard and the EU standard, the bottom extrusion experiment and internal fire experiment, more than 181 battery safety tests, comprehensively eliminate the user’s concerns about new energy battery safety.
In the driving level, the catenium Co Phev is taking into account driving fun and energy-saving environmental protection. Both the lead Phev model equipped with Walvo’s homologous Drive-E 1.5TD + 7DCTH power assembly, matching Siemens motor, dual power combination with 4 + 1 smart driving mode, while ensuring high fun, it also takes care of low The fuel consumption performance, 100 kilometers of comprehensive fuel consumption can be as low as 1.4L.
▲ New Leickens 01 Phev, Character 02 Phev, Bed 03 PHEV and Biocked 06 PHEV Common Groups Collection Co Phev Family
In the test drive, we also found that the packet CO PHEV handled the drive connection of the two power of the oil and electricity. The maximum difference between the lead Co Phev hybrid system and other models is to be placed above the gearbox. This allows the motor to connect to a shift axis of the gear to make the motor and gearbox into a single drive system. This makes the link between motor power and engine power, and the Siemens motor plus the highest efficiency 97 percent wet dual-clutch gearbox makes the handoff between oil electric power.
Overall, the driving experience of Character Co Phev is still excellent. With the safety protection of the highest standards, energy-saving and uncompromising handling performance, together to create a more superior service car experience, which is really a circle powder of the Co Phev model.
Talk to the product advantage of the category Co Phev, let’s calculate its purchase and The cost is used as an example of a new packet 01 PHEV model.
According to December 2020, China Urban Planning and Design Institute issued the “National Municipal Commuter Time Monitoring Report” showed that the average commuting distance of 4 oversized cities was 9.3 kilometers, and Shanghai’s one-way average commuter distance is 8.7. Kilometer.
▲ Picture and data source: “National Major City Communications Monitoring Report”
This means that new packet 01 PHEV pure electric travel 81km In theory, it can cover the round trip commuting in Shanghai 4.6 days. Even if there is a charging pile at home, it is not necessary to charge every day. Even if you don’t have a home charging pile, visit the supermarket, watch the film’s fragmentation time can easily do “0 fuel consumption” commutation in public electric piles.
Can 1 yuan can be in Shanghai? If you are a new leader 01 Phev owner, the answer is obviously not used, too much!
1 yuan, the commuter cost of riding a public transport is much lower than a day. If there are people near the house or the company, there is no money to charge every day! In addition, PHEV’s fuel mode can make you bid farewell to the “mileage anxiety” of the pure electric user.
Carrying costs 
▲ Charting Co Phev first shot car, early warfow welfare plan opened on March 26
Character Co PHEV first online shot car is open on March 26th at 19:00, the first participation model is 50 packets 02 Phev, the successful users can enjoy five free basis for five years. Of course, after all, it is limited to subsitated, and it is still a speed.
At the same time, before 19:00 on May 30, the top 500 users participated in the early benefits program, each can receive up to 6600 CO coins. About this CO coin I want to show a saying, many manufacturers given by the goods due to the virtual price of products in the associated shopping mall, and the practical products are not unable to actually. The products in the leader mall are different. Take MINI11 in Fuji as an example, the same items in the leader Mall are cheaper than Jingdong Fuji flagship store. Mall occasionally there is a preferential activity such as 1CO currency to exchange 300 maintenance vouchers, and it is heartbreaking.
▲ Charting Mall Co., Ltd. is cheap than the Beijing-Dongqi ship store with the same paragraph (left and chammented by the leader, right is the screenshot of Jingdong page) [123 ] Not only that, but now buy a lead Co Phev model will also enjoy super welfare! Take the 2527,000 yuan of the guide price as an example, online booking to enjoy 5,000 yuan car purchase fund, the loan purchase can enjoy the highest value of 7,000 yuan, you can also enjoy the value of 12,000 yuan worry-free service package: including 5000 yuan first year insurance Support, value 4000 yuan charging pile and installation service, worth 3,000 yuan a stop worry-free service (financial installment and card fees), 0 purchase tax, 0 car boat tax, 0 license fee. If you are used for second-hand car replacement, you can also enjoy 4000 yuan replacement subsidies. Take out the calculator and press: 222700 yuan -5000 yuan -7000 yuan -12000 yuan -4000 yuan = 1587 million yuan.
Even if the first owner of the first owner is free warranty, life free road rescue, lifetime free data traffic, life free battery warranty, life free designated location charging, and CO coins, etc., is also quite amazing prices! This can be more than enough to take 100,000 yuan!
According to data, the sales of Shanghai Phev models account for nearly half of the new energy overall market, “buying the Phev delivery” policy, although there are still two years Time, but we can also see the requirements for “green cards” is getting higher and higher, this “urgency”A good time to some extent is the PHEV “on the car”. However, even if there is no “policy BUFF” blessing, the lead Co Phev is also worth recommending.
A variety of intimate purchase welfare policies, on the one hand is the sincerity of the consumers, and on the other hand is the distance from the leader: for industry leadership In the case of the company, the profit does not seem to be the only goal of the packet. Developing an ecological effect, looking for new value space, sometimes it is more important. So much reason is integrated, for consumers who want to buy a high-end joint venture, while living in consumers who can enjoy new energy policy cities, the leader Phev family is a good choice.