Indian market seems to overnight become the meat and potatoes.
At the opening of yesterday fifteenth Delhi International Auto Show, the Great Wall and the Great Wall Haval car carrying EV vehicle models as a separate package museum extravaganza, and the site announced its entry into the Indian market target.
FIG Note: have to say, the momentum really independent package not the same hall
And on the front Two days later, Lexus by Toyota assembly plant in Bangalore, India announced the launch of the ES model. You know, the Chinese market for Lexus to achieve localization has been the voice high, and two years Lexus has been selling in China is very good (also fare), but stand on domestic issues has been ambiguous, so many people did not think it would go first India production.
time to push forward, then it is the first half of last year, SAIC announced that its third overseas plant put into operation in India, mainly early to import MG brand to the Indian market, a year’s time to market sold more than 10,000 vehicles, won the opener.
It is said that the hippocampus car also saw the successful model of SAIC, so in November last year to spread the idea also intends to enter India. Some foreign media quoted the spokesman as saying that the hippocampus car earlier this year: “. Hippocampus car has been doing to prepare to enter the Indian automotive industry.” But on the 5th Delhi International Motor Show, the hippocampus car did not seem fair.
From the extent of these years the people of India love for cars, mini-cars and basically tend to small cars like Maruti Alto (ie Suzuki Alto) such models can occupy the top annual sales chart for many years. Indian market can be said that Suzuki and modern (modern subcompact i10 is the best-selling models) as well as local companies Tata’s world, eight more market share by three points melon, followed by Toyota and Honda also accounted for a place, Renault, Nissan can slice, Ford and GM can only Hekou soup.
No, GM now are too busy to drink the soup. Great Wall Motor to enter the Indian market is the springboard to acquire common in India Tali Gang factory, GM announced its withdrawal from the basic to say the Indian market.
Micro channel vehicles and small cars also in ChinaMarket fire after a while, such as the Chery QQ, BYD F0 and Geely Panda, I believe many people these cars are still profound impression. Later, with the rapid development of our national economy, consumption continues to upgrade the car, so that they are in fact very little interest for travel by car, now has basically been wiped out.
At this time, the Indian market actually looks a lot like us 20 years ago. With India’s economic development, the automobile consumption upgrade will also be bound to advance, many foreign brands have been developed for the Indian market or put into service new compact class car. Of course, this also gives us the Chinese car brand opportunities.
To represent the Government of India a few years ago in India to fight a similar China’s global manufacturing and exporting countries, Prime Minister Lunde La middot; flagship policy in 2016. Modi also publicly released its “Made in India” in including providing great efforts on the safety and convenience of tax and business environment support. Great Wall also said that the Indian government vigorously promote “Made in India”, “Digital India”, “India clean energy” and other international strategy, and Great Wall Motor sustainable development goals high degree of fit.
Therefore, Great Wall Motor announced its entry into the Indian market at this time is accounted for in the strategic initiative.
According to the plan released by the Great Wall aspects of the Indian market, will be the strategic layout of the evolution of Great Wall Motor, advanced an important strategic market. The future will be fully upgraded R & D center in Bangalore, India, to Indian consumers tailored intelligent security products, and continue to increase localization of R & D investment.
and after the completion of the full acquisition of the Indian Tali Gang factory in the next time, it will build the world’s tenth Great Wall Motor, the whole process is the second overseas vehicle plant, the world’s Great Wall Motor further improve the pattern of production. According to information from official notification of this facility will be used to localize the production of goods and Great Wall Motor SUV EV products, and provides over 3000 local jobs.
In addition to vehicle development and production, Great Wall Automobile Holding Group will invest battery production in India, to create a complete supply chain system.
Legend: Great Wall Motor will set up in the Indian market covering research, production, supply, sales of full-serviceEcological chain
shows that the Great Wall cars on the Indian market is really on the heart, not just simply be regarded as a production base or sales market, but in India as a base for research and development to achieve India, Indian producers , global sales.
Of course, compared to the Chinese market, the Indian market is still developing cultivation stage, coupled with its own economic development in recent years is not so smooth as we Chinese, there are significant market fluctuations. For example, in 2018 the Indian commercial and passenger car sales increased 8.3 percent to 3.99 million, but in 2019 because of slowing domestic economy will make the overall sales fell 4.2 percent to 3.82 million, of which passenger car sales fell compared with Big. According to statistics given by the Association of Indian Automobile Manufacturers (SIAM), 2019 Indian passenger car sales declined from 2018 2240000-2019 years of 1.81 million, 19 percent decline is also setting a record.
Therefore, if only the Indian market as a new sales market, then the potential business risks can not be ignored (eighty percent share of the possession of the three opponents really difficult to deal with). Great Wall strategic ambitions for the Indian market can avoid the risk of a considerable part of the market. After all, Wei Jianjun planning territory, the “global market” is his pattern of India’s strategic position is far higher than even the layout of the plant in Russia last year.
Author: David Chomsky
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