China’s automotive industry has so far, for decades, decades of the birth of countless car brands, can be called with the international top catering enterprises but also a phoenix. Nowadays, the new energy car develops the wind, giving the great opportunity of China’s car enterprise “corner overtaking”, and attacking the luxury brand surrounding circles, and take a solid step to high-end breakthrough.
In 2020, BYD worked as a high-end market, launched a flagship model – Han. In recent half of it, priced at more than 200,000 large-scale C-level new energy sedans, only BYD and Tesla MODLE 3. The Han is born, and one transit Tutla is a large situation in the high-end new energy vehicle industry, which has laid the foundation of BYD challenged the international top cars and outputs China’s car enterprise brand influence to the world’s new energy car consumers.
[ 123] Since the listed in July, Since its listing, sales section have risen, from November 2020, January 2021, has been sold for three consecutive months, which has reached approximately 12,000 units in January. Han as the first month of China’s automotive industry sold 10,000 high-end C-class models, with an average transaction price of 260,000 yuan, far more than in 10,000 club joint venture B, C-graded fuel car 26%.
In the competition with Model 3, the expression of the Han can be the same. Data show that in January 2021, Han was in Shenzhen, 1399 in Shenzhen, which surpassed Model 3 for two consecutive months, took Shenzhen New Energy Car Sales Champion. In the same month, Han was at risk of 1487 in Beijing, and the first transcend MODEL 3 won the new energy car in Beijing.
This means that in the new energy vehicle market in 20-300 million Tesla is no unique, BYD Hand has the strength of the wrist.
Although the sales volume is very strong, the sales fluctuations are very sharp, and the monthly sales volume is repeated.A situation that is smaller than the “cliff”.
This situation has a large extent come from competitive strategies. As we all know, Tesla Model 3 has played the role of “price butcher” since its listing, only 2020 down on sale.
There is a view that MODEL has reduced the cost of self-sufficiency in MODEL 3, which is the cost reduction of its own domesticization. On the other hand, the huge market pressure brought by BYD Hammer sales. In July 2020, the first month of Han list, MODEL sales fell by nearly 30% in June; in January 2021, the Han steady hot sales, MODEL 3 sales have a greater decline in the rise.
Other views that Tesla price cuts are a defensive competition strategy. Tesra has formed a price advantage through active low-priced prices to obtain a wider market recognition. However, high-end products competition, brand power is often more important than cost performance. Connecting price prices may boost short-term sales, and long-term may be a kind of injury brand. Tesra Model 3 sales strategy, some netizens have evolved from the “price butcher” into “leeks harvester”.
BYD adheres to the safety bottom line, building brand marcheng
It is obvious, and Model has repeatedly lowered sales prices to limit the role of BYD Chinese sales. From the perspective of BYD, the source of the Han’s brand is far more than the sales price that matches high-end models.
As the leading car enterprise in domestic self-primary brands, BYD has been in the new energy vehicle sector early, the technology is strong, the company’s depth layout, the core business of the company, the vehicle rules semiconductor, etc. Strong research and development capabilities, industrial chain vertical integration advantages highlight.
BYD Han EV
Phase Bi Tesra Model 3, Han with security, performance, luxury See a long. In terms of hardware, BYD is the latest technology such as blade battery, independently developed high-performance silicon carbide MOSFET motor control module. Safety is the “bottom line” of BYD Holy. As the world’s first car with blade battery, Han EV Re-defines the new energy vehicle safety standard; the power battery equipped with DM is used in the “seven-dimensional four-layer” high-temperature stable safety matrix, which has the world’s safest battery safety protection system.
In software, BYD is equipped with a DiLink 3.0 intelligent web system, Intelligent is fully upgraded, bringing more convenient use of consumers; equipped with Dipilot smart driving assistance systems contain DiTrainer coaches that are selectively opened according to a comprehensive factor such as driving behavior, road conditions. mode. In addition, Han also provided the owner of more than 20 practical black technology applications such as mobile NFC car keys.
Currently, China’s new energy auto market enters high-speed development fast lanes, from technical iteration, safety will become one of the most important purchases of consumers to buy new energy vehicles. Future blade batteries will become the standard and label of electric vehicles. In a broader future, BYD will lead the high-end wave of China’s new energy vehicles, and become a new business card in China’s new energy car to the world.