Can Xiaomi cars fly on the air?

“On the air, pigs can fly”, this is the famous sayings of Xiaomi Chairman Lei Jun. What is the biggest wind in your eyes? There is no doubt that is a new energy car. Therefore, there is a lot of rumors about millet products. Recently, there is a rumor of millet products on the Internet. Then, this article analyzes why there are so many rumors that Xiaomi’s car, the advantage of Xiaomi is, what is the disadvantage.

[1] Why never stopped the rumor of the millet?

Why is the rumor of the millet? There are many reasons. I think there are several aspects.

First, Xiaomi needs the next type. Nowadays, the millet in the mobile Internet, has been successful in hardware such as smartphones. Although intelligent hardware devices are still a major profit source of millet. But competition is also very intense. The “China Cool” is only the rest of the situation, ZTE, Cool, and Lenovo have already quit the game. I have been in the Xiaomi, who needs to find the next type, and the car is a very important part.

Second, Xiaomi has always advertised is an Internet company, but the outside world has always regarded Xiaomi as a smart equipment company, so Xiaomi has been listed. The stock price is not very high, and it is worse than the US group. After the millet rumors have to make a car, the stock price has also been greatly improved. So the car, no matter whether it can be successful, as long as it is released, the brand value of Xiaomi can improve. It is estimated that Xiaomi also saw Evergrande cars, and a car has a high market value, which is also envious.

Third, Xiaomi is not only a mobile phone, but also a lot of products from mobile phones, which is Xiaomi ecology. For example, air conditioners, refrigerators, water heaters, and other household appliances can be controlled by mobile phones. And the car is in addition to personal life, family life, has access to the most things. Therefore, the car will inevitably become a part of the millet ecological chain. So the millet is a chapter.

[12]What is the advantage of millet?

First, Xiaomi has many rice flour, which grows with the millet brand. If 10 years ago, rice noodles can only have money to buy 1999 mobile phones. So now rice noodles, spend tens of thousands of money to buy a car should not be very difficult.

Second, Xiaomi has an ecological. I just said that Xiaomi is building an ecology. Little meters of ecology is a place to use mobile phones to connect all smart devices. If the millet is made, then Xiaomi can achieve more features in the future. Create a completely different experience to users.

Third, Xiaomi has a downline direct store. Compared with other companies, Xiaomi has a line-in-line direct store, although now there may not be opened a car. But the model of the direct store has made millet have been on the line, and there is a deep experience in offline sales. Xiaomi’s line direct camp is in the city center, the office building. If the millet cars can be directly contacted with the user, the effect will definitely be much better than the 4S shop. Fourth, Xiaomi has a reputation. Be a good product, a good product, a good product, is a slogan of Xiaomi. And the Lei Jun also said that millet products, the profit margin is not more than 5 percentage. So if the millet is made, it is estimated that it will give a lot of surprises in the price. Users also want to see what is moving, the price of the car is like.

What is the disadvantage of millet?

First, Xiaomi will definitely not build a factory, but choose to work with automakers. Recently similar collaboration examples have many examples. For example, it is designed to design a car to produce such a model for Jianghuai. There is also Baidu and Geely union, Geely Motors give Baidu, by Geely responsible for after sale. There is also a drop in the purchase of D1, dripping in BYD, and BYD is responsible for the production. But no matter what model, eventually touching people, it is difficult to touch. Because the car manufacturing itself is very profit, and Xiaomi is not produced by himself, and it is working with automobile companies. So how to control the cost is difficult. Other millet ecological chain companies, millet or moreOr less shareholding, help together. But the current automotive enterprise, but everything is not precautions to the millet. Product quality without size is also not guaranteed. So the production link, there are many problems that require millet solution.

Secondly, the core three parts of the fuel vehicle, the core of the car is the engine, gearbox, chassis. The core hardware of the pure electric car era, is a platform architecture, battery, and motor. If you work with traditional car companies, then you should not use the car company’s hardware. Xiaomi actually there is no way to change too much. The estimation of millet changes is the software system level, and the user operates interaction. Then this for consumers, these software levels, the attraction may not be too big.

Third, Xiaomi’s intelligent hardware, if it is broken, it is not sent to repair. And the car is broken, it is the most convenient to go to 4S shop repair. In fact, it is largely that smart hardware is not bad throughout the life cycle. For example, millet mobile phone, millet charging treasure, plugboard, charger, and failure rate are very low. But the car, especially the pure electric car fault, including spontaneous combustion, or more or less have every brand. So how small millet is also a big problem.