Author: Xu Feng
appearance
vehicle, trim, configuration and dynamic performance are the domestic consumer car focus. However, with the accelerated replacement rate models on the market, and prices gradually dropping the traditional “but only from a final” consumption patterns “a car in ten years,” the change has occurred. Therefore, increasing the rate of car is becoming an important reference index of consumer purchase.
car is not just a mass consumer goods, it is an investment, just as real estate can exchange for a loan as collateral. In general, consumers in the car 3 – 6 years later there will be change intention, so consumers must not ignore the problem of increasing the rate prior to purchase. The higher the residual value of the vehicle, the value of the change in future also higher, and this can be seen as a successful investment, for their own economic interests is also a safeguard to avoid economic losses due to product devaluations.
According to China Automotive Financial Research Council-cum-rate hedging released “2019 China Automotive hedge rate report” shows that 3-year value of China’s highest brand SUV only 55.08 percentage, and joint venture brands of individual models hedge rate reached 70% or more, such as Guangzhou Toyota Highlander, 3-year value was 74.73 percentage, ranking midsize SUV hedge rate ranking first single; in the compact class car field, Japanese cars to stay ahead in terms of increasing the rate ranking.
Thus, in the automotive hedge rate, independent brands there is still much room for improvement. In a number of its own brand, the Dongfeng scenery with a new “three-year plan to hedge 70%” can be described as standing on the cutting-edge industry for its own brand and establish a new benchmark hedging.
3 years 70% hedge ratio, to protect the user economic benefits
in the hedge, domestic brands of 3 in the hedge ratio of about 55 percentage, while Dongfeng scenery 3-year value rate of 70 percentage, far more than the industry in general level, the first among the first echelon hedge rate, second only to 74.73 percentage Highlander.
In short, when you buy a east wind ix7, you can not only enjoy the large space, leapfrog configuration, to the actual driving experience strong momentum, relying on Dongfeng scenery “3 to 7-year hedging program.” You can also open the side while making money in three years, so that your car into a stable of new assets to hedge against inflation.
In the past, the hedge ratio of own-brand models can be said that has not been the focus of attention of car prices, and with Dongfeng scenery “issued July 3 to hedge plan”, not only can cause consumers to preserve and increase the rate of pay attention to, to a certain extent, can also cause the vehicle to hedge its own brand of attention.
understand the economic accounts, 3 years earn 630 yuan
On the basis of the value guarantee, we can a simple calculation look at Dongfeng scenery “3 years 70% hedging program” in the end how much can bring real benefits to consumers.
Dongfeng scenery ix7 priced four-wheel drive version of the 155 900 Pioneer example, if the calculated value, generally three years, according to its own brand of percentage residual value after 55 only 85,745 yuan, while increasing the rate calculated in accordance with Dongfeng scenery 70 percent, the value after three years of 109,130 yuan, 23,385 yuan increase in value there, the user is equivalent to three years earned 630 yuan per month.
By the above calculation, easy to see, Dongfeng scenery to give consumers real concessions. In addition to reducing the actual cost of car users to a certain extent, but when the user think of new ones car, for the preservation of the vehicle need not be too concerned, it can be said Dongfeng scenery and truly let the user wants to change to change, change in the process of reducing the economic losses caused due to the low hedge.
Dongfeng scenery outside the new “three-year plan to hedge 70%” super original warranty policy is also widely praised by consumers. Currently, the industry’s major car companies to fuel the car warranty policy for 3 years / 100,000 kilometers, while Dongfeng scenery super warranty policy for the seven-year / 150,000 km and covers more than 80 percentage vehicle key components, beyond super industry average, giving consumers the thoughtful care.
in the “3 to 7-year preservation plan” and “super quality” service policy, DongfengScenery can be said to see the see the benefits and not see all the benefits given to the users so that they can often for new, while allowing the car is no longer depreciated property.
hedge + warranty, the product quality from the high degree of confidence
Whether the introduction of “super quality” or “3 years 70% hedging program,” Behind all Dongfeng scenery from highly confident about the quality of the product.
in the field of mid-level SUV, the Highlander has been seen as a benchmark in this area, but the east wind ix7 compared with its strength is not bad and even more beyond.
First, the body size, the wind wind ix7 length and breadth were 4930/1935 / 1765mm, 2810mm wheelbase; Highlander length and breadth were 4890/1925 / 1715mm, wheelbase is 2790mm, Dongfeng scenery ix7 in overall body size than the Highlander, the corresponding performance is more excellent in terms of space.
Next in power, the wind is 2.0TGDI scenery ix7 mounted engine, engine maximum power of 170kW, peak torque of 355 nm, the transmission system matching the transmission is sent Wotai 6AT; and Highlander 2.0T engine is equipped with a maximum power 162kW, peak torque of 350Nm, transmission aspects matching is Aisin 6AT transmission. In power systems, wind power scenery ix7 whether or torque are better than the Highlander.
In addition, the Dongfeng scenery ix7 is the first time four-wheel drive products into the 15 million-level price range of models, it is equipped with the latest generation of BorgWarner NexTrac intelligent timely four-wheel drive system, provides users with the ability to more challenging terrain. Another point worth noting is that Dongfeng scenery ix7 not “squeamish”, No. 92 gasoline filling can be, you need to fill Highlander No. 95 gasoline.
Finally, smart technology configuration, Dongfeng scenery ix7 equally obvious advantages. Intelligent Security Configuration partyFace, ADAS equipped with advanced intelligent driver assistance systems, including lane keeping assist, traffic sign recognition, fatigue driving reminders, including a number of intelligent security configuration. In terms of entertainment features, 12.3 inches in the control screen built into MY FENGON super intelligent network-linked systems, voice recognition control multimedia, navigation, sunroof and other functions. In summary, Dongfeng scenery ix7 with the leading edge in a convenient configuration.
Summary
In general, Dongfeng scenery ix7 As a full-field-type SUV, perfect interpretation of what is “big, easy to use, not expensive” product labeling, and shoulder to shoulder joint venture brand models in quality. In terms of price, 12.59-21.59 million price can be said to redefine the midsize SUV, allow consumers to enjoy high-quality products, but the price is no longer a “stumbling block.”
At the same time, in the “three-year plan to hedge 70%” service policy, Dongfeng scenery is once again leading independent brand upgrade in terms of policy and services , so that consumers from worries in the car the whole life cycle. At the same time, let the car become the new hedge assets circulation.
from the 2020 Chinese New Year in less than 20 days, if you are planning to purchase a new car, may pay more attention Dongfeng scenery ix7.3年 70% hedge ratio, Dongfeng scenery of the investment you make ix7 We can not lose.