Changan Automobile as domestic brands, the launch of one of the earliest urban SUV car prices. CS75’s brand has always been the main marketing vehicle, but since last September CS75 PLUS officially listed, then took a high-profile family banner from CS75 models, and sales in the past few months an average of 20,000 plus in, it proved its strong market competitiveness.
Of course, in order to further occupy Chang’an Automobile compact SUV market share, listed on the CS75 PLUS soon after it is launched, another detonated market Dark horse models Auchan X7. From the end of last year, the listing date cumulative sales have exceeded 43,000, while in the past in January, even based on the successful results before 13,007 squeezed into the top three self-SUV. To do this by looking at two models of market performance, not difficult to find, although both products are among the market explosion, but with Changan Automobile’s. So for this, “a popular Star”, who is the real king of the family do? Next, we will explore all of this “two brothers” to.
exquisite brand gene, avant-garde fashion is their language
CS75 PLUS and Auchan X7 as Chang family of similar models, even if they have inherited the fine gene Changan Automobile in appearance, but both, has a more obvious differences in the specific modeling aspects.
First, on the front face that long ou still X7, the front part of the unique wing bone dark cloud hexagonal grid, inside the corrugated bar-style smoked with black module under, it is quite a sense of depth. Further, since both sides of the elongated headlights and sharp, the right is connected to the grille, which is not only good for this vehicle vision broadened width, the front face likeness shark mouth modeling is giving which I do not feel anger from the prestige. Of course, the two pairs of the enclosed type “C” outlines the intake port, also exhibit a strong sense of movement before the bottom of the grill. For this reason it is in terms of the appearance of Auchan X7, Smart and overall lack of fashion front face, really good to meet the aesthetic needs of contemporary young people.
However, relatively CS75 PLUS, the Auchan X7 but a bit less avant-garde. After all, despite the new car after the upgrade, the family is still the familiar taste, but thanks to the front face of stretching plastic surgery, CS75 PLUS looks really adds a lot of avant-garde fashion design colors. Especially the huge car spindle grille design and exaggerated fall fog lights pentagon area, the first thing is to give people a strong sense of visual impact. Further details engraved on the vehicle also performed well, both sides of the front headlights Eagle Eye quite a sensation in one band through the inside of the lamp, the red dotted grille and fog lights, then brings its sporty texture visual experience. Therefore Overall, despite the CS75 PLUS and Auchan X7 is a man, but the two brothers in the design language but is a sort of avant-garde fashion side.
Interior: X7 simple and plain, CS75P more quality science and technology
into the car, both equally obviously different . Auchan X7 “first-class cabin” as the core concept of the interior layout, showing a simple and elegant fashion atmosphere as a whole. The control platform simple lines outline, in cooperation with emergency opening piano paint decorative panels and modules, it looks quite a sense of quality. In addition, even Auchan X7 in terms of price to be slightly lower than the CS75 PLUS, but on the material level but did not therefore shrink. A large variety of materials cortical area, and drawing the fabric panel with a reasonable, as the car to create a tactile and texture of both the interior environment. So overall interior texture on the car, it really is pretty good.
In contrast, CS75 PLUS interior is has more technology movement design. Integral asymmetric bias control platform in the driver’s side, to provide users with a relatively independent driving atmosphere. Cooperate to the top of the control linkage design and dual electronic lever below the yacht, but also add a lot of sense technology CS75P interior. The combined CS75P in interior color, the main use is that it is full of desire to drive a red sports seats, for sporty car in the same terms than the former good lot.
Space: Although the same level, but better X7
In addition two vehicles return to space performance, even though they are similar models, it is clear that the X7 has a more spacious interior space. Wherein the body size 4705/1860 / 1720mm, then let X7 in the rolling space completely CS75 PLUS, while the latter is only a slight advantage obtained 5mm in width. Of course, the same level of performance thanks to the longest wheelbase of 2780mm, even X7 will be placed at the same level of competing products, the car is also no less.
Also worth mentioning is that Auchan X7 addition to its spacious seating space outside, it is also equipped with a large trunk space, from specific look at the size of 945 / 830mm length and height, can easily meet the daily travel and work needs of the family, which for the consumer wants both home and work, the Auchan X7 is undoubtedly a superior choice.
the same power, maneuverability and more comfortable X7
In addition to color values and interior space, power is also an important indicator of a good car. Which for better comparison, we have chosen two cars 1.5T version of the model, however, not difficult to find by contrast, both in terms of dynamic performance has shown a consistent level, maximum power of 131kw, peak torque is reached 265Nmiddot; m. Of course, even though the two vehicles have the same dynamic parameters, but because of the different vehicle tuning level, for which they still have some obvious differences in terms of driving texture.
First, it Auchan X7 driving experience point of view, because the car is equipped with a 7-speed dual-clutch gearbox in the transmission system. For this purpose vehicle will behave more smoothly toward the economy of some. And in the tuning brake and accelerator pedal, Auchan X7 also showed a more linear level, as a whole will not be a thief, it will not be too meat, particularly in urban driving, driving the texture is really quite good.
Second, we look at the performance of the driving CS75P texture, thanks to the blessing of Aisin manual transmission 6ATThe car does have an even more stable than the Auchan X7 shift response. In terms of chassis tuning, although the car when cornering roll a little big, but with a lighter steering wheel with calibration, CS75P X7 does not have the performance of a sports texture. To this end it is two car drivers in terms of texture, perhaps CS75P discuss more young consumers like it.
Chang’an “Gemini” is also the enemy brothers
After reading the two main product performance, let us analyze some of Chang’an “Gemini” in the market positioning of each. By concept Cha Ou price is still X7, in fact, difficult to find, although he and CS75 PLUS belong to the same level, and jointly campaign on behalf of the compact SUV market Changan Automobile. But Europe is still significantly lower than the price CS75 PLUS X7, which is undoubtedly subject to the same level of cost-effective models, so as to seize more price-sensitive consumers.
Of course, from this point of view, the market’s most immediate goal is to X70 Express way Auchan X7. But as the saying goes, “only the enemy on the battlefield, no friends,” Auchan X7 from the actual product configuration and price point of view, it is also to Chang’an CS75 PLUS caused a lot of pressure. After all, we want to know the guide price X7 7.77-11.77 million, plus “lifetime free maintenance policy” (life-long maintenance free, lifetime maintenance free basis), on whom it is not fragrant, not to mention it again targeting young consumers .
When it comes to the last:
at this stage in the compact SUV master lined context, the major brands have their own independent a unique way to win, as reflected as above. Although Chang’an CS75 PLUS in appearance and interior have an advantage, but Auchan X7 in cost, space and comfort of the driver, but the former does not have the characteristics to show. Moreover, it would force market performance, although the Chang’an CS75 PLUS upgrade in terms of product strength has been further improved, but Auchan X7 lifetime free maintenance policy can not be ignored. Thus, for the collision, the car Which is your heart, said the election it? I believe we all know has already been answered.