at the end of last year, the sudden outbreak of a new crown pneumonia tremendous impact on the lives of people, but fortunately a strong government to take timely measures, closed city, isolation, building specialized hospitals, delayed return to work and other textbook operation, control the spread of the epidemic in minimum range, there are many provinces continued to enter zero local cases. However, due to the domestic epidemic has not completely subsided and outside the input pressure and other factors, enterprises return to work and life has not yet returned to normal levels.
March 24, according to the China Automobile Dealers Association, dealer resumed research and sample a range of member units and related businesses return to work after the holiday dealers of the date (as of 16:00) investigation, 4S shop in 8569 involved a comprehensive return to work rate of 67.16 percentage. Among them, the store return to work rate 94.7 percentage passenger traffic recovery rate 61.7 percentage, 58.2 percentage of sales effectiveness, after-sales efficiency percentage of 60.2.
(Source: China Automobile Dealers Association)
(Source: Baidu )
in order to return to work geographical area Chinese point of view, southwest China has reached 90 percent overall complex power, Northwest Territories, followed by 79 percentage comprehensive complex power. The main reason is less affected by Southwest, only 1 patient accumulation of Tibet, and the current Tibet, Guizhou confirmed cases have been cleared, Chongqing, Sichuan, Yunnan confirmed cases were dropped to single digits, it has returned to normal life. Northwest Xinjiang, Qinghai, Ningxia confirmed cases have been cleared, Gansu, Shaanxi situation continues to improve.
SOUTH, EAST integrated resumed rates were 70 percentage to 72 percentage. According to the existing situation confirmed cases, South, East and there is no advantage southwest and northwest regions, but in Guangdong, Zhejiang, Jiangsu and other government after the epidemic has been effectively controlled in time to take the train to return to work the opening to accelerate prevention and control of enterprise requirements flexible return to work way to help restore normalcy in advance.
from the resumption of the trend curve, the rate of return to work ahead of employees, 94.7 percentage has been reached, the slowest growth in sales efficiency, was 58.2 percentage. From the beginning of the outbreak, many car firms have jointly taken by the dealer online sales, live look at cars, test drive door and other response measures, also introduced profit sharing, send maintenance, decoration and other incentives to send, but the curve, get the effect is not ideal.
cars as a traditional big-ticket purchases, as well as a special feeling part of its people, has always been held by cautious consumers to buy, while the emerging online sales Main products are currently available risk or low-priced products high frequency of familiar consumer products, is more difficult to drive the car sales. In addition, there are some consumers due to the outbreak affected by unemployment, work stoppages and other economic pressures increase, also inhibited the part of consumer demand.
segments, the rate of return to work primarily by local stores and businesses influence policy, the country has achieved good progress. However, the rate of return to work traffic, sales effectiveness, after-sales efficiency is closely linked with consumer travel, there are obvious advantages outbreak control Ideally southwest and northwest, and in the center of central China is showing a greater pressure.
At present, the epidemic continues to improve, many provinces have been completely cleared, but outside the input pressure remains high, war “plague” may still be a long-lasting process of prevention and control. According to the National Health update on the health committee, 0-24 March 25th, the new 31 provinces (autonomous regions and municipalities) and Xinjiang Production and Construction Corps reported 67 cases of confirmed cases are imported cases abroad; new deaths in six cases ; new suspected cases, 58 cases were imported cases abroad.
epidemic prevention and control of sustained pressure, relying on focus for the next line platform, face to face sales of the automotive industry, will bring a greater impact. Moreover epidemic continues, which means there will be many consumers resist the trip and is still in force Scenic closed, provinces need to isolate the crowd control measures such as 14 days, but also limits opportunities for long-distance car, thereby reducing long with a car, lengthen maintenance intervals and reduce the accident rate, which will affect the auto after-sales maintenance revenue.