On March 19th, 2021 Tianyi C5 AircRoss’s listing will bring the brand of Dongfeng Citroen again into a substantial change. Taking this as an opportunity, Dongfeng Citroen sales increased in March, and completed established goals for three consecutive months, the year-on-year increase increased by 127%. This is also Dongfeng Citroen Since December last year, sales have achieved sales year-on-year growth in four consecutive months. Dongfeng Citroen, this century-old brand is also gradually stepped by its own planning, and step out of steadily. Continuous sales situation, not only benefited from the continuous improvement of the brand’s own strength, but also the reflection of the product quality, but also the inevitable orientation of the service and care policy.
fine blueprint, creating brand awakening
2020, for Dongfeng Citroen It is a gorgeous transformation. Brand, under the “Yuan +” plan, the Citroen brand is fully returned to the market capital, and consolidates the brand foundation. In 2021, the “brand up” accelerated upgrade, and the listing of 2021 Tianyi C5, one of the main models of the brand, is a series of cumulative accumulation of Dongfeng Citroen. At the same time, Citroen “Live the Journey” (N space comfortable space) has been carried out in Wuhan, Guangzhou, Shanghai, from the spirit of branding, and Citroen brand are transferred to customers. “Driving comfort”, “comfortable life”, “functional comfort” and “physical and mental comfort” brand life philosophy .
Service upgrade, to create industry benchmarks
Good product, good activity, There is also a good service as a guarantee. Pricing from the 2021 Timi C5 in the increase in the price, go to the “five heart guard” commitment, then the maintenance free door delivery, all from the details, through practical, intimate, high standard service to meet customers demand. And “Accurate Carefree” policy is moreIt is a more expensive medicine, straight-up lesion, thoroughly crushing consumer concerns, let 2021 Tianyi C5 a high value model, cover the entire life cycle of consumer vehicles with intimate and thoughtful service.
Next, Dongfeng Citroen will be market-oriented, customer-centric, providing dealers, marketing, channels, Commodities, five support services, help dealers “Yi” will win. In the second quarter, Shenlong Auto and Dongfeng Citroen will continue to implement “five heart guards”. In terms of brand power, commodity, service, financial, marketing, etc., continue to create greater value for customers. During this year, during the Shanghai Auto Show, Dongfeng Citroen global strategic model will also debut the world, and let us witness the charm of the 100-year brand again.