Although Nissan’s overall strength as “two fields”, also often “Japanese top three become two strong” argument appears, but the three pillars of the situation is basically unchanged, Nissan family, the strength is still strong, such as a compact sedan Sylphy , B-class Teana, X-Trail compact SUV Qashqai, and so on.
But further on, to the midsize SUV market segment, there is a sense that Nissan would really as good as “two fields” of. As we all know, the Toyota Highlander has been recognized as the benchmark in this area, while Honda Road crown since its introduction, it has been regarded as the big five “true incense on behalf of” SUV of monthly sales can be stabilized at 5,000 or more.
Toyota Highlander
Honda Kwun Road,
but Nissan does? Xinjiang is estimated brother not to mention, a lot of people have almost forgotten the existence of Loulan, it said it had been made in China in 2011, and five years earlier than the Crown Road, Bihanlanda only two years later. But on the fame, no other high two, on sales, is being crushed.
Nissan Loulan
on sales from 2019, the cumulative sales of Loulan only 23,547, the average monthly basic maintenance around 2000. Compared to the same level of Highlander and Crown Road, it is not enough to see, why is this so? You know, the book Loulan advantage is quite temptation.
1, the market offers 30,000
in the sale of Loulan guide price is 23.88- 375,800, compared to the Highlander (23.98-32.58 million), crown Road (22-32.98 million), is a bit expensive, but people do not discount small market, there are as many as 30,000, which is less than 210 000 entry model you can buy, compared to the stingy Highlander, and a little crown preferential road, still very dominant.
2, there are hybrid blessing
The current market there are many models have a hybrid version, such as the Camry, Accord and so on, but in the mid-size SUV can choose models but flexor countable, while Nissan Loulan is one of them, equipped with a 2.5T hybrid system on its high-allocation model, compared to the Highlander and crown Road more “advanced.”
3, Nissan moving large sofa
As Nissan Flagship SUV, Loulan LWH It is 4897x1908x1691mm, wheelbase 2830mm, compared to the crown and Highlander Road, both in length and wheelbase advantages. And it has been the flagship of the big five, Nissan moving large sofa in the world is not for nothing.
say so much good, can be bad sales Loulan is a fact, and pay attention, this can be more than 2019, but it has been sold is not ideal. Say that everything happened for a reason, why we do not buy it account it?
First, the price is too high, missing the boat
Loulan first year to import form in domestic sales, but because the price is comparable to the BBA, up more than 50 million, so basically nobody cares. By 2011, it learned to Highlander domestic and positioned as a luxury city SUV, only a model, priced at 488,800.
the year when the introduction of the Highlander was also more than 20 million from the sale, with predictable results, Loulan once again overturned. And just when it’s easy road, the Highlander has been quietly rising. Until 2015 when the section of the Loulan began to self-worth, the lower displacement engine, eventually starting price down to 238,800.
behind facelift toss up, the starting price rose to more than 300,000, after a back and forth fiddle, cakes have been robbed . andNow the price of Loulan, though relatively close to the people, but it was too late.
Second, the hybrid tasteless, vertical embarrassment
In addition to the pre-pricing missteps, dynamic, and it was criticized. Loulan high vehicle equipped with the supercharged engine 2.5T + hybrid combination motor phase Bihanlanda crown road, the main competitors like Ang Kewei 2.0T turbocharged engine, looks like a big advantage.
In practice, this hybrid system is not as strong as it is only the total power of 15kW motor, torque 160Nm, like Toyota Corolla hybrid motor, there is 53kW / 163Nm, so in fact the addition of hybrid power Loulan increase is not large. But also in fuel consumption is also no surprise that the basic fuel vehicles with the same level of pure flat.
Further, the hybrid vehicle 2.5T price range is 30.03-37.58 million, even if the count Shipping is also expensive side. If you choose a more entry-level 2.5L self-priming models, the maximum power only 125KW, and difficult to resist the mainstream 2.0T models.
overseas have mid-term facelift, whether a turnaround after the introduction?
In addition to the above mentioned, on Loulan sold well in fact there are other options, such as the appearance of too much personality, no sense of luxury interior, the foot brake negative feedback and so on, where Jiang brother also I do not get to the bottom. In fact, the overseas edition of Loulan in September last year has been a mid-term facelift, but has yet to introduce domestic news.
loulan overseas mid facelift
loulan mid facelift overseas
information from the master of the situation, the new Loulan change is not large, but in small facelift for the exterior design, the interior also did not conduct much has changed. Power, there is eliminationSaid information is made Loulan may use a variable that sets 2.0T art cylinder turbocharged engine the sounds of nature, the maximum power of 185KW, the maximum torque of 380Nm.
It generation Highlander has been in the overseas market, the domestic version is expected to introduce this year; as for crown Road, which is expected to modified models of the end of March will be listed. That is to say, not much time left to Nissan, in the end how the operation is to make a strong return to Loulan domestic public view, this was a not a small problem.