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Depicting electric travel, realizing the full value of car life, Guangqi Honda is doing this

From this 2020 Guangzhou Auto Show to the exhibition model, the new energy model continued to increase the spray, and the front of the booth is no longer cold. It is willing to see a lot of viewers of the new energy car. Think carefully, the cost of use of electric vehicles is low, not limited by the license, driving quality is good, and consumers who are mainly used for urban commuter are very fascinated.

Despite the more people, the trend of purchases is constantly rising, but the current consumers who are willing to invest electric vehicles relative to buy For the buyer of the fuel car, the proportion is still a few, its main pain is that the current electric vehicle is not long enough, the purchase cost is high, the battery retention rate is low, and the mainstream electric vehicle is in the pain points. At this year’s Guangzhou Auto Show, I found that the Guangzhou-Auto Honda exhibition stop is bustling, busy, approaching, it turns out that Guangqi Honda is the theme of “The Value For New Tomorrow” is the theme, bringing a variety of future. Pure electric car surprises.

Review Guangqi Honda, has been established for 22 years since now, and currently paying 8 million users. When the new energy car is the background of the trend of the times, the sharp middot under GAC Honda; the mixed car system has completed the full coverage in the “intermediate sedan, medium-sized sedan, SUV and MPV” market, and has become the most mixed in China. Delivery car company.

Looking at all joint ventures of China, Guangqi Honda is indeed a characterful brand, and the bones adhere to Honda’s innovation spirit, the depth of users. Insight never stopped, the pursuit of dreams never swayed. How can consumers don’t love such a car brand?

In 1998, the car dreams carrying the Guangzhou people, Guangqi Honda, in the strategic vision, the consumer market demand, and lead to the introduction of Honda “Innovation” spirit Accords with the world’s leading technology, open Chinese consumers and world synchronizationLive dreams.

Have a vision of Guangqi Honda, and the focus of the eyes is naturally in the product, and Guangqi Honda has advanced technology. To rely, it is committed to building a boutique model in the mainstream segment. So far, GAC Honda already has a strong product matrix. This year, Guangqi Honda is more actively embraces new market changes, launches a number of products, new crown, fourth-generation Fit, Guangqi Honda’s first pure electric SUV VE-1 and the first electric car EA6.

In fact, Guangqi Honda has been built in an accelerated electric development, first of all, with I-MMD sharp MIDDOT; mixed technology Import, successively launched Accord, Odyssey, Jietrui Middot; mixed and Ling Rui Middot; mix, and take a “sharp mixed alliance”, as of now, Rui · Mixed Alliance has exceeded 200,000 The accumulated sales in January-October this year reached 95,538. With a good result, let Guangzhou Automobile Honda have become a bamboo, and the determination will be more convenient, more convenient, more beautiful, more beautiful, and more beautiful, and more convenient, more and more new value, more beautiful, and more beautiful, and more convenient. Fun “funtec world”.

After this epidemic, visible changes penetrates all aspects of life, and people’s consumption forms have also happened. With the marketing challenges of the epidemic prevention and control, and the young generation of newcomers love the digital interconnection, Guangqi Honda actively hugs online innovation marketing, combined with young people, carry out multiple “short, flat, fast” Online conference.

Among them, in the new fourth-generation flying release conference, it is also bonded to Z Generation, and build 3D interactions in the industry. On the game online, let users enter the Fit Virtual World in the first person’s perspective, and unlock the five major area scene experience by collecting energy balls, feel the Fit (FIT)Live diverse fun.

The effects of changes brought about after the era of epidemic are also to change the future trend of the automotive industry. From the industry, the electric trend of automobile consumption has long been good. The “Energy Saving and New Energy Automobile Technology Road Map (2.0)” announced by the China Automobile Engineering Society in October 2020, pointed out that the 2035 festival car and new energy vehicle will Each accounted for 50%, hybridization will be promoted as the most important energy-saving technology in the automotive field. From the changes in consumer life, the industry policy is favorable, and the user value is oriented, GAC Honda is moving, accelerating the transformation to continuously lead the next new era, providing more value for future new users.

In 2020 full challenging car market environment, Guangzhou Automobile Honda has reached 548,879 in the first three quarters, and has been 6 months since April. The realization is growing year-on-year, and the sales of a variety of star models maintain leading placement at all levels. This reason is better than just from the powerful product strength of Guangqi Honda. Its continuous after-sales service soft strength has also played extremely Important role.

Under the leadership of the new service brand “Fun Link created car life”, Guangqi Honda starts from the four core concepts, and trying new. Service initiatives, including initiating Fun Plogging entertainment, environmental public welfare activities, and accelerating promotion of specialty stores, transparent service E-body, etc., while carrying out special stores to create a shared pilot activity, further innovation services 3.0 Times 4S standard .

Guangqi Honda Insights, the service is more transparent, and the user is more recognized, and the best in various service satisfaction surveys over the years. At this year, Guangqi Honda ranked TOP3 in the Sales Satisfaction (SSI) and After-sales Satisfaction (CSI) survey initiated by the global authoritative third-party evaluation agency JDPower, and in 2020, China Automotive User Satisfaction CACSI Survey Middle, winning the joint venture brand NO.1.

As early as 2019, Guangqi Honda released the “Fun Link created car life” service brand, expanded the wide range, from the vehicle function Service upgrade is a “new service experience” to surround car owners. For example, create a special shop riders club, establish the exchange of the owner and the owner, create more car life and service experience with users; then, for example, Guangqi Honda will build a “Dream Festival” for users to build “Dream Festival” This is the embodiment of user thinking and is also a professional posture of “pet powder”.

Based on this “human taste” brand charm, it attracts 8 million high-quality users, and reflects the fans of the new era. The new morphological relationship created is a conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc conc. Brands and users have concluded a deep relationship between common love and beliefs, affecting each other, achievement, vividly interpreting the brand and users of “one day, life, and lifelong Guangben” brand and users. The virtual symbiosis.

Finally, looking forward to the development of 22 years, Guangqi Honda adheres to the user’s value oriented, in a series of fields such as brand, product, service, quality. Constantly innovating, refined, and achieve high quality development with steady system. From 0 to 8 million, each product and each service condense Guangqi Honda’s persistent pursuit of excellence; every high quality user is trusted, and Guangqi Honda strives to realize the manifestation of the brand belief of users.

(picture source network, intrusion)

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