Develop a new energy market in the world, Geei wants to promote new brands: Zeekr

Recently, there is a person who knows that the Geely Group plans to establish an electric vehicle brand specially entered into the global market, and challenge the new power of Tesla.

This high-end brand named Zeekr will be integrated into Geely’s upcoming electric car Lingling Technology in Lingling Technologies.

Zeekr High Terminal Brand LOGO

And it will be launched with Giry in 2019, more focused on sales Geometric electric car brands are operated separately.

Lingling Technologies will incorporate Geely’s exclusive SEA architecture in the future, responsible for production, management, and selling all models under the SEA architecture.

Investigating the information about Zeekr

Geely Group Brand Matrix

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In fact, since Geeley applied for a series of trademarks with Zeekr this month, the rumors related to Geei in its new electric car brand have been circulating.

As the largest multinational car group in China, Geely has itself with Volvo, Big Stars, Lutus, Leak, Baoteng, Levc and Terrafugia (Flying Cars), etc. Brand, and it also holds a 9.7 percentage of Daimler Group.

Geely plans to build Zeekr models in it as electric vehicles and plug-in Open Source Sustainable Experience Architecture (SEA) platform for mixing vehicles.

Although the details of ZeekR brand have not yet been announced, there is a guess that the brand may operate with China Internet Service Company Baidu.

In January this year, Geely Group announced Baidu to establish a strategic partnership with the leader of the domestic Internet search industry.

Baidu’s automobile business is currently similar to software development, similar to the Waymo sector of Googlea’s Alphabet.

Baidu’s open source operating system Apollo has attracted partners including Toyota, Honda, Volkswagen, Ford, and semiconductor manufacturers Intel and Ying Weida.

As for the future marketing system of Zeekr brand will also be different from the marketing strategy of traditional distributors.

Alleged that Geely will use Tesra similar to the intelligent way to operate Zeekr brand, and open a special exhibition hall or service center in the city center. Each car will be sold in a unified price, there is no situation in which price is opaque.

In addition to opening the exhibition hall, Geely will also try other new marketing and sales strategies, such as launch a series of lifestyle-oriented clothing and accessories to attract more electric motors. Car buyer.

There are similar ideas, there are 蔚 来, currently It is planned to set up an owner club and have created a lifestyle brand named Nio Life.

In addition, Geely is still considering a “partner” program that makes customers become the shareholders of Lingling Technologies, which will make users spontaneously promote the brand, help When the company develops, you can also create more sales.

Li Shufu will personally supervise the establishment of Zeekr brand, in addition to aiming at Tesla globally, it will also be in China’s new forces electric vehicle brand in China, Xiaopeng and Ideal. competition.

In fact, in terms of Geely Group itself, it does not seem to lack new energy car brands. At present, there are three electric vehicle brands under Geely, which is mainly at different markets and users.

Among them, the poor star as a high-performance electric vehicle brand is Geely and Volvo; the geometry is the electric vehicle brand that Geely Automobile pays attention to sales; Maple car is last year Established in March, mainly attacking the B-terminal market.

As for why a new electric car brand is located, it is estimated that there is a certain relationship with the geometric car sales, Geely may wish to revive with a new brand of globalization. Electrical strategy.

Geometric C Electric Vehicle

According to the data of the multiplier, although the geometric brand launched the second New car geometric C, but the brand accumulated sales is only 9818, but this sales is not only huge with some competitors, even more than 12,000 units of geometric cars in 2019.

Global Data Analysis Company LMC Automotive analyst Alan Kang is considered: “Traditional gasoline vehicles and electric vehicles are commercially two tracks. Geely currently in electric vehicles There is no obvious advantage, so it seems that I want to complete my innovation by creating a new brand. “

Geely plans to introduce Zeekr brand news, Geely is reorganizing its Chinese business In order to become a leading electric vehicle contract manufacturer and engineering service provider by out of the SEA platform to third parties.

Geely and Foxang ShowOpen cooperation

In January this year, Geely announced that it has agreed to form a joint venture with Foxconn (iPhone’s manufacturer) in Taiwan Oncemana Manufacturers.

The cooperation plan will focus on electrification, interconnection, automatic driving technology, and electric vehicles for carpooling services.