March 18, 2020, the BMW Group held a press conference online earnings. According to earnings data show that in 2019 total BMW Group’s revenue exceeded 100 billion euros, reaching 104.21 billion euros, an increase of 7.6 percentage. During the meeting, Mr. Zipp strategy of BMW Group Chairman said: “By 2025, we plan to continue to invest more than 30 billion euros in research and development, in order to consolidate the position as an innovative leader.”
continued investment in innovation, guide the auto industry to accelerate the transformation
Mr. Zipp policy statement also added. “In the various strategic areas, we have taken at the right time decisive measures now, we will continue to leverage the competitive advantage to lead the industry trend.”
BMW early Group has been working to meet the new emissions standards, which is an important part of a comprehensive electrification system of decision-making. At the same time, in the past eight years, BMW has more than 46,000 employees, that one-third of the total number of groups have been training in the field of electric travel. In the increasingly important aspect of software capabilities, the BMW Group in 2018 to establish a joint mechanism (Critical Techworks) focused on the IT sector, in order to ensure that the relevant expertise and skills in this area. In Germany, one of the largest IT employer BMW Group, has more than 5,300 employees trained in the field of data analysis. In terms of raw materials, electric vehicles, the BMW Group also fully protected by strategic layout. Earlier this year, the BMW Group has direct procurement to cobalt and lithium required, and provide it to the relevant manufacturer and supplier of batteries.
cost efficiency and enhance their development toughness
In order to compensate for the layout of the future technology of large upfront investment, the BMW Group continued to implement the 2017 launch of the Performancegt; NEXT initiatives to continually improve operational efficiency.
responsible for corporate finance director of BMW Group, Dr. Peter tableShows: “preliminary expenses for electric travel and other future technologies need financial support so we continue to firmly resolve internal problems, a clear focus on business performance and efficiency by optimizing core business, we are to enhance the financial strength and operational performance to achieve growth of the business… sector in line with market trends to help companies obtain the funds needed to continue to promote sustainable travel strategy. “one of the key
that are faster and more streamlined digital workflow architecture. By the end of 2022, Performance gt; NEXT is expected to save more than 12 billion euros. In addition, research and development of new models of the length will be shortened by one third. In terms of products, from the 2021 model to enhance the intelligent vehicle architecture transition process, there will be the traditional power of BMW cars 50 percent no longer follow the development of replacement products, thereby supporting the introduction of more electric vehicles. These initiatives will begin to fully play its role in the field of electrification in 2022 after.
In addition, BMW also regularly evaluate and simplify the model series. In indirect procurement as well as material and production costs, the BMW Group to strengthen internal synergies and improve efficiency. The company is also the highest rate of return on market segments launched a series of new models, in order to enhance business performance; Group is one of the goals by the year 2020 a higher rate of return on sales in the luxury car segment doubled compared to 2018 .
BMW 7 Series next push pure electric vehicle
BMW 7 Series generation will become a new landmark. As the flagship BMW brand, the next generation of the BMW 7 Series will be driven by four different systems – and for the first time provide pure electric vehicle efficient diesel engines, gasoline engines, plug-in hybrid, and really gives the consumer a “power of choice . ” By then, the pure electric BMW 7 Series models will be equipped fifth-generation BMW eDrive electric drive technology. Such a comprehensive product line show, the BMW Group is committed to providing the freedom to choose the best drive technology for each customer, and to achieve sustainable travel.
to 2023, the BMW Group’s new energy product line will expand to 25 models, of which more than half is pure electric vehicle. The key to achieving this goal is highly flexible production system, and is compatible with a pure electric, plugVarious powertrain architecture of intelligent hybrid electric vehicles and internal combustion engines.
estimated that by 2021, demand for electric cars than double by 2019. BMW Group expects 2025 global sales of new energy curve appears clear upward trend, with an average annual increase of more than 30%.