2020, unexpected new epidemic coronavirus infection pneumonia, has become China’s largest automobile market variables, car prices to deal with anti-risk capability extraordinary times, about the branding has become a prerequisite for life and death.
dressed some of the original brand of car, or in 2020, we terminated their costumes begging, helpless for the brand ends.
these brands, car sales have been in the blowout era, relying on the advantages of the rise of industry, had also earned pours, but 2018, 2019 automobile market headwind, blowing off the mast, the company has always been so smooth Therefore stagnation or backwards. Different from those formidable opponent, they are frail self-help capabilities can not compete with adversity, can only rely on begging opponents’ sales residue “to survive.
sales begging born
to public Motors, for example, 2017 showed a profit, public Motors attributable to shareholders of listed companies and the net profit after deducting non-recurring gains and losses is 1,103,671,471.47 yuan, the weighted the average return on equity reached 9.30 percentage, more than 1.1 billion net profit, although not outstanding in car prices, but for the public Motors, is also part of a good report card.
However, fleeting, fleeting 2018, the automobile market downward force coerced Zotye rolled away in 2018, the public Motors attributable to shareholders of listed companies and excluding non-recurring net gains and losses for -1,240,604,026.91 yuan, please note that a long number prefix is a rather eye-catching minus sign, the weighted average return on net assets per pound in 2017 fell 5.61 percentage, more than 12 billion yuan loss, eat all the profits Zotye 2017 hard-won.
and more miserable 2019, according to the China Association of Automobile Manufacturers, 2019 Zotye sales of about 151,000 cars, down 40.1 percentage year on year, a loss of more than 6 billion yuan .
with respect to the dismal live public Motors, the car is better than the day of the hippocampus is not where to go.
we can see Haima Motor profit last appeared in 2016,This year, Haima Motor attributable to shareholders of listed companies and the net profit after deducting non-recurring gains and losses 149,584,019.23, profit, while small, but at least with respect to 2015, also maintained a momentum of growth.
and eye-popping, in 2017, most enterprises have a nice fast car when the car was ahead into the hippocampus decline, -1,068,404,476.63, this string of numbers is 2017, Haima Motor’s net profit, profit for several years, does not make a loss the previous year.
2018, the hippocampus car sales continued to decline in 2017 dropped 51.88 percentage compared to add insult to injury, a loss of nearly 10 billion yuan has increased compared to 2017.
2019, ST hippocampus released 2019 results notice, notice said the company expects to profitability year on year, net profit in the range of variation between 90 million to 130 million yuan. This means that two years of consecutive losses hippocampus car turnaround, the company will escape or risk delisting.
However, all of this, not because car sales to rise again, but on real estate sales and other sideline.
in 2019, Haima Motor 29,456, down 56.41 percentage. Fell into the lowest valley history, Haima Motor also brought to the yatou.
media dubbed the industry, the ability to do real estate Haima Motor’s ability to do better than the car, and Hengda Group may wish to swap and let Hengda to make cars, the hippocampus to sell.
Although this is only a staple of gossip, but also reflect the hippocampus car in an awkward position in this area, no change, withdraw from the market, the closure is a matter of time.
At present, the public Motors and the auto market is still struggling Haima Motor, Haima Motor 8S, still doing the hardest sprint, but even the highest representatives of the hippocampus car repairer 8S process, the hippocampus car still did not help bail out the market flat.
or whether it is public Motors hippocampus car, they can not as before, do anything they want in the automobile market, as in the automobile market of beggars, Look at his face, with people charity, relying on sales to pick up competing products models the residual struggling to survive. In an interview during the Guangzhou Auto Show, a high-level Haima Motor, Haima Motor dilemma facing today, and it is marvelous.
evil pregnant, If two points. Let us look at the automobile market “big people” survival of the state.
a strong brand headwind Fleet of Foot
also has many of its own brand, also in the automobile market in the face of adversity still retains its upward trend, and with excellent strategic layout and good sales strategy, showing strong anti-risk ability.
2019, Great Wall Motor sold a few million for four consecutive years of sales Pobai, the more stable its own brand of Great Wall Motor line position.
Review of 2018, the automobile market after entering the cold period, Great Wall Motor still maintained a good momentum of development, net profit of 5.395 billion yuan, to achieve profitable growth in the contrarian.
2019, Great Wall Motor Hover brand for 10 consecutive years, ranking China SUV market sales champion, WEY became the first to reach 300,000 Chinese luxury brand, Great Wall pickup for 22 consecutive years to maintain sales.
In fact, behind all grades, can highlight the importance of enterprise development strategies, the market has always been the strength of the contest struggle, we might look back and see the Great Wall cars “driving track.”
First of all, the success of Great Wall Motor, the successful positioning of market segments. As we all know, Great Wall Motor in the passenger area, the main SUV market, although there have also Tengyi cars in the market doing well, but still stopped, the entire focus of the SUV market, and in the SUV market, and achieved a great success.
At first this approach, is despised by many in the industry, after all, the original car market, is the Chinese automobile market mainstream products, and Great Wall Motor’s development strategy, the taste of some forest for the trees.
can Wei army led by the Great Wall, the most sophisticated and stronger on the road sub-sectors, perseverance, finally ushered in the glorious moment of Harvard.
In addition, Great Wall Motor foresight for the development of the domestic automobile market, well in advance to deal with the domestic automobile market growthSpeed slowed strategy, it is learned, Tula, Russia plant production plan, is nearly double the increase the index, from the original 80,000, increased to 150,000, which is the Great Wall Motor to succeed in overseas markets best performance .
expand the global market, is the only way for long-term development of the automotive brand, Great Wall Motor after a firm foothold in the Russian market, and then have targeted the world’s fourth-generation automobile market – India.
In India Delhi Auto Show, Great Wall Motor high-profile appearance, sounded the horn to enter the Indian car market, at the same time, there is news that the acquisition of Great Wall Motor India Tali Gang factory the follow-up work is being carried out in full swing. This means that, following the factory Tula, Russia, India, Great Wall Motor will be the second overseas production base. According to Great Wall Motor existing “5 + 9” global production layout, and the establishment of factories in India Tali Gang acquisition of R & D center in Bangalore, India, Great Wall Motor to jointly set up a product fulcrum in the Indian Ocean.
Although the Great Wall Motors official website, not as a reason to explain the second step of the development strategy of globalization why choose India, but we can easily see where the original, the Indian market has now surpassed Germany to become the world’s the fourth-largest car market, and is expected later in 2021, surpassing Japan, the top three.
If the Great Wall Motor dominant position in the Indian car market, and that the anti-risk ability of Great Wall Motors will be greatly enhanced, as well as into other countries in the automotive market, lay the most solid foundation.
Geely Automobile, 2019 for 1,361,600 sales data, we do not have to look back at previous sales and profits, not the number of years of accumulation, will be unable to complete such sales.
Geely also take the strategy of globalization, but to attract public attention, but it is Geely Automobile new development trend in the field of conventional cars, Geely icon turned out, changed the traditional concept of a car repairer , the development of the car industry lead to a whole new level.
and truly representative of Geely event in the development of new areas of conventional cars, to the number of recent Geely to spend 370 million yuan to developWith comprehensive virus prevention function inspection car program.
According to head of Geely Automobile market introduction, which the new car, not only with Geely products has been cut off from the outside air of harmful substances, such as colleges and universities to quickly purify air inside the vehicle features, the car will also focus on breakthroughs virus defense and technology to effectively suppress the virus and reduce the damage on the human body, the car all the material not only has high environmental protection, low sporadic, also by way of adding antibacterial, antimicrobial substances, to achieve create “full health” car purpose.
If the production of such cars on the market, the automotive industry is bound to lead the development of a new field. After
whether Great Wall Motor, Geely Automobile, or are in the development of their own development strategy, adhere to take root, the initiative in the market firmly in their own hands, in order to enhance their own quality to enhance the anti-risk capability.
sales begging from the end of
Going back to the topic of the beginning of time, a sudden outbreak in 2020, is China’s largest automobile market variables, for car prices, will face the full No severe test.
In February 2020, all brand car sales data will be written full of embarrassment, but after the outbreak, the car market may be through the process of retaliatory growth, but the stock of 2019 can not be be fully digested in a short time, competition in the automotive market, will also enter the fierce period.
First, the stock of capital is much higher than the strong brand of car prices are declining, with the saying goes, is the plight of those in car prices than the wealthy. Because even market recovery, it will take some time, but if the manufacturers want to pressure onto dealers, manufacturers completely to see if there is enough money to resume production.
Great Wall Motors, Volkswagen, Volvo, etc. brand, has issued policies for dealers decompression, which is a strong brand for the rich and powerful, natural no Will Africa. For those financial pressure car prices, just as worse.
Moreover, since the Wuhan region is one of the important auto parts production base, but these businesses return to work date, still remains to be seen, even complexWork, limited productivity, the same would be the first choice to meet the needs of large customers, and those with less amount of orders for car prices, may not be able to get plenty of auto parts in a short time.
However, things are far more than that, to stop the production of car prices, still face no small daily expenses, the availability of funding unsustainable, this pressure will likely be passed on distributors, and manufacturers inventory pressure has become the last straw that breaks the dealer, dealers seek to protect themselves, give up the brand agency. Eventually leading to the decline of the brand.
In addition, in order to be able to digest inventory, a brand of car prices also resorted to the body stops to seize every opportunity to increase sales, so the original can leave those residues yatou brand sales, these brands will be re-chew snatch. Day
In the automobile market in the cold, waiting for consumers or competitors charity, gone.
Wen said: survival of the fittest, natural selection, is the law of nature, iron, car market, is also relying on local competition in order to survive, a strong brand rise, inferior brand decline is an inevitable trend, but 2020 this turn of events in time, exacerbated by the speed of survival of the fittest.
for the automobile market, the old and welcoming to go, looking forward to the arrival of a new era.