Although the spread of so many funny piece about India on the network. But we can not deny that India’s strength is very strong.
First, India has a population second only to China, and will soon overtake China as a huge market potential. Secondly, India’s auto industry can not be underestimated, India is currently the world’s fifth largest car producer, behind China, the United States, Germany, Japan. And India is not much his own brand cars, so for any automobile manufacturers around the world, India is a huge emerging market.
in this huge market countries, currently including Toyota, Suzuki, Hyundai, Kia included, have a lot of car manufacturers entered the Indian market. We can say that the world’s major brands to compete in the Indian market, there will be no weaker than China.
India has been much like the Chinese?
Today, India is very much like a dozen years ago in China. According to 2019 data show that India’s per capita GDP of US $ 2015, while China’s per capita GDP has exceeded $ 10,000. That China’s per capita GDP is five times that of India. Regardless of market size or purchasing power, India has been very like the Chinese.
Moreover, India is currently an open market policy, the Indian government is also trying to attract foreign investment, which is very much like the Chinese, so there will including Toyota, Suzuki, Hyundai, including many automobile companies have entered the Indian market . In fact, before the Great Wall, millet, Huawei these Chinese brands have entered the Indian market, and has achieved considerable success. Therefore, Indian consumers are very brand of China approved.
Great Wall Motor in India is properly the luxury car!
due to the relatively low purchasing power of consumers in India, per capita income is not a lot, so now in the Indian market best-selling model in fact, small cars, such as the Suzuki Alto and the Toyota Yaris and the Kia Some small cars are very popular in the Indian market. But India is also a fast economicSpeed development of the country. Future economic growth potential is enormous.
such as the Great Wall H6 SUV in India this is certainly a luxury car properly properly, is too rich to afford. Therefore, Great Wall Motor to enter the Indian market, then its brand influence not at all lost to Hyundai, Kia these brands.
Great Wall Motor in India What are the advantages?
First of all, the Great Wall SUV for Indian conditions. We all know that India’s infrastructure is relatively poor, even if many rural cities, are not well-paved road. India therefore need special rugged and durable, and strong ability by car. And this is precisely the advantage of the Great Wall. We know professional manufacturer Great Wall Motor SUV, the global cumulative sales have reached 5.8 million, and 10 consecutive years ranked first Chinese SUV sales.
Second, the Great Wall has started to build factories in India, to establish R & D center. Great Wall Motor will be fully upgraded R & D center in Bangalore, India. The follow-up to accelerate the acquisition of the Indian Tali Gang factory, Great Wall Motor to build into the world’s tenth, the whole process is the second overseas factory vehicle. The plant will be used to localize the production of goods and Great Wall Motor SUV EV products, and provides over 3000 local jobs. Outside the vehicle development and production, Great Wall Automobile Holding Group will invest battery production in India, to create a complete supply chain system. Once you have factories, you can have more sales of automotive after-sale protection, which for others to enter the Indian market, but no factories of its own brand, it is a huge advantage.
Wall challenges in the Indian market come from?
Although India has a very broad market prospects, but also the Great Wall Motor both opportunities and challenges in the Indian market. What challenges come from? First, Great Wall Motor will be competitive with Toyota, Hyundai, Kia these world-class car in the Indian market. These companies are older than the Great Wall cars into the Indian market, and has also set up a factory in India. Therefore, the Great WallAs a latecomer into the vendor requires more effort.
Second, the Great Wall in China belongs to its own brand, to compete with the joint venture brands, you can have the price advantage configurations. But after setting up factories in India, in fact, no different from other foreign brands in labor costs, R & D costs, cost control is more difficult. Therefore, the Great Wall in the Indian market need, put the car for local consumers, to speak with the product.
Third, the Great Wall car to SUV famous in China, but in the Indian market, after all, the majority of Indian consumers purchasing power is not very strong. Therefore, this requires the Great Wall’s brand, Great Wall pickups, Euler, have entered the Indian market to meet the needs of local consumers a wide range of vehicles. Therefore, it increases the difficulty of the Great Wall car brand in terms of operations. However, I believe that the efforts of Great Wall Motor, Great Wall could be like Huawei, as success in the Indian market.