With the rapid rise of female power, quot; she is economical quot; the era has come, more and more women have begun to speak for themselves, they are brave enough to bear the position, dare to bid farewell to the bondage, make your strength … their strength, more More than the limit.
In the field of automobile marketing, women also deserve to be valued. According to relevant data, the number of Chinese female owners has exceeded men and has become the absolute main force of automobile consumption! How to play the quot of the car market; she can quot; and Elad ancestors give an answer. 2021 Automobile User Conference was officially held in Beijing on March 20th, Changcheng Auto Eura Brand Marketing General Manager Yu Fei’s official official, Euli positioned the world’s favorite woman’s car brand, to establish the correct value of the industry to treat female users, the future Euler car will work hard to eat quot; female quot; this bowl of soft rice.
Out of the prejudice label, Euler fully wants women
Women who have already jeopched half-side days in the work and life, but there is a prejudicious label —- Female driver, especially if there is a female driver, the word “female driver” is often in the report. The most eye-catching position.
However, the fact that people who have a biased are ashamed. According to a large number of road traffic accident issued by Beijing Youth Daily, the incidence of female drivers is 15%, and the male driver is as high as 85%. After Yu Fei, he did not flat at the car user conference. He thought quot; a female driver is China’s good driver. “We will also find, add, hurry, and throw out the cigarette butler is male. Most female drivers not only strictly abide by the traffic rules, but also have higher safety awareness, such as careful in the car to prepare a pair of flat shoes, etc., such a Chinese driver, what qualifications we have?
User pain points are market growth points. In the face of the huge user market, Euler took the first step to build the world’s favorite woman’s car brand.
The starting point behind this is the respect, friendship and paying attention to female consumers. Naming from the model, style, color system selection, configuration, all the models of Eua strive to fit the true preferences of women consumers, black cats, white cats, good cats named Lang Lang, Cat Yan is an infinite to stimulate the psychological common feelings of female consumers, even Euler’s style is different, and there are always female owners to modify them into a cool style.
Ou Fa women’s marketing is a lot of tricks, the peers call: too!
Not only is a variety of models that are deeply favored by female consumers, but Ella is also quite happy in women’s marketing, and it has become a tricks to win women’s owners, encouraging more female consumers to participate. At the moment of the gradual prosperity of Yue, Eura, a series of women’s consumers, so that countless peers call: too!
Outside the traditional chant industry, Euler is bold to cooperate with INSBAHA make-up and Helius Herly skin care products, specializing in making Euler custom makeup, skin care boxes for female consumers. , Also jointly set up women’s soda in the second factory of Hankou, with makeup, skin care products, soda as carrier, and play more patterns. Euler continues to make surprises in the way of women consumers, you will alwaysI don’t think there is anything around Euler, but it must be female consumers like.
Ou La launched a variety of joints around it is not just to achieve sales, more hope to trigger women consumption Emotional resonance, each Euler marketing campaign’s C bit must be a female consumer itself, their aesthetics, likes, and determines the atmosphere and direction of Eu Lou.
Soge Eastern Easte has launched a range of custom life experience activities, inviting female owners to enjoy the beauty of cheongsam, and share the retro classics of Hong Kong makeup in Guangzhou. They modified Euler models to more consumers, and the imagination of Tiangao collision with Euler brand, and the unique aesthetic aesthetic woman in the new generation is exhibited.
From the model, it is expected that every step in Eua is not implemented to please women consumers. Nowadays, Eastern Single Sales has been broken, and the number of female owners has also increased dramatically. Euler is winning more recognition of more female consumers. Visit me with peach, and report to Li. Eufa officially opened the “Variety of Goddess Fun Love” activities, consumers can pay the deposit or car to participate in the extraction of the half-price car, and Eulice is delivering more privileged benefits to female consumers with practical actions.
Write at the last:
As a time focus, female user Car brand, Euler is constantly improving the layout of models, upgrading the car technology, and respects women’s needs, paying attention to women’s needs, and finally meets women’s needs. Continuously introducing exclusive products for female users, plus emotional marketing, walk with users, so that every female user can really feel respect, care, and love. If you say that women are eating soft rice, we have to eat this bowl of soft rice and stick to the end.
Future Europe Women’s Marketing will continue to play new patterns, constantly make a small and fortunate for women consumers, and build a wholeThe car brand of the wedding woman continues to move.
