Ford VS Tesla, American pickup buyers are more optimistic about pure electric F-150

Although electric vehicles have become the mainstream of development of China, Europe and other markets, for the US market, the heat of electric vehicles does not seem to achieve high expectations.

Even after harvesting a large amount of attention to the consumer and the media, their sales still only account for a small number of new vehicles sales per month.

However, with the emergence of a new type of full-size electric pickup truck, this situation is likely to change.

After all, the pickup is the true love of the American people. Even under the serious impact of the epidemic, the sales volume of Picka last year is still as high as 2.9 million, accounting for about the entire US auto market. 20 percentage.

Whether it is a start-up company or industry leader, numerous car manufacturers are planning to launch electric pickup. To this end, Cox Motors have made a research on several popular electric pitches that have not been listed.

Interestingly, in this survey, they found that Ford F-150 electric leather cards were more attractive to future electric papers more than Titra Cybertruck.

According to this study, as the largest segment of the United States, about 40% of American consumers are considering electric piles, including more young consumers more inclined to choose electric pickup, at 18 Among the 64-year-old respondents, 44% said they are interested in fuel vehicles and electric vehicles.

As for respondents of those ages and above, 65% of people said that only the fuel tank, the number of people is interested in 31 percentage.

For those potential electric pickup consumers, the price is the most considered factor, and the ranks are “driving performance”, “interior design” and “vehicle size” . According to the survey, “Brand” and “Work Use” are the least important.

Although the driving performance is ranked, actual performance indicators (pickup manufacturers often boast things), such as power and traction, but not within the range of consumers.

In order to understand the level of love of electric pickup, Cox chose four electric leather cards as research objects, including Ford F-150 Electric Edition, Tesra Cybertruck, GMC Hummer electric car and RIVian R1T.

This is a strange survey combination, GMC Hummer electric car is an emphasis The small models of cross-country power, Rivian R1T is a luxury car designed for camping travel.

The Ford F-150 electric version is a full-electric version of F-150 picard all year round. As for Tesla Cybertruck, it is a stainless steel body and a strange shape. Created non – traditional style leather card. After

, Cox launched a survey to the respondent.

First, in the case where there is no brand, the participants showed photos of each electric pickup, then they just asked: “You think this How many attractors have cars? “As shown, Tesla’s performance is not good.

In the case where there is no brand and model identification, there is no product details, 60% consumers believe that Ford F-150 electric pickup is very attractive, and the choice of Tesla People are only 27%.

Interestingly, this may be a decision made according to the past purchase experience, because there is currently no information about F-150.

Then, they inform the respondent brand and the models again, “” How many skin can be considered when you purchase a car next timecard? “

Ford still has won the victory at 75%, but Tesla Cybertruck knows that it is Tuclapika, and the person who chooses it has reached 48 The percentage. Among them, young consumers and female consumers showed the greatest interest.

In fact, the results of these two diagrams are indeed very reasonable. Ford can easily win in both investigations, which may be because Ford’s operation pickup market for many years, the good impression in the mind of consumers has also been rooted, after all, F-150 has always been the most popular pickup truck in the United States. [123

And for Tesla CyberTruck, this result may not be the same as Mask. After all, in order to attract consumers from traditional pickups, Masque Cybertruck is designed to be completely non-stained with traditional pickup.

Although there is no known person, it may be impressive when seeing it, but it will not reach For its hilarity. However, as the visibility of Tesla brand continues to improve, and have a large number of followers, once people realize that this is a Tesla car, it will have interest in CyberTruck.

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Say that CyberTruck can surpass Rivian RT1 in this research, is not because it is impressed in the heart of consumers, or with the “Tesla” name.
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