Great Wall Car 2020, the income of 103.2 billion yuan increased by 7.35 yuan year-on-year.

Automobile News ] January 25, 2021, Great Wall Auto Co., Ltd. (hereinafter referred to as LDQUO; Great Wall Car RDQUO;) Release 2020 Performance Express. In 2020, Great Wall Automobile’s operating total operating income was 103.283 billion yuan, a year-on-year increase of 7.35%, net profit 5.392 billion yuan, a year-on-year increase of 19%.

In the terminal market, with the listing of the Havaldog, European Cat, Tank 300 and other explosive models, Great Wall The big brand has built a full range of sales in the year, the sales volume increased by 4.8% year-on-year, not only breaking through millions of sales in the fifth consecutive year, but also completed the annual sales target, the target completion rate 109 percentage.

Haval brand sells more than 750,000 in 2020, the global sales of more than 6.5 million, the 11th time won the annual sales of the China SUV market; Wey brand comprehensive rejuvenation The annual sales of 78,500 vehicles have become the first Chinese luxury SUV brand that has accumulated 400,000 vehicles. The annual sales of Euler brand sales of 56,300, the year-on-year increase of 44.8%, the first camp in the new energy industry; 12.5 10,000, the year-on-year increase of 51.2%, the city share of nearly 50%, maintained in China for 23 consecutive years, export sales first.

User-centered, fully promoted enterprise change

The end market continues to be good, from the long-term LDQUO for the long run. The core concept of user-centric RDQUO; In the past year, Great Wall Cars face the transformation of the global automotive industry, continuously constantly change in organizational mechanisms, corporate culture, marketing innovation.

In the enterprise, the Great Wall Motor is ldquo; a car, a brand of RDQUO; is the concept, constantly innovative organization mechanism, accelerate digital transformation, so that the model, brand is straight User’s LDQUO; entrepreneurial RDQUO ;. At the same time, Great WallIn the industry’s first enterprise digital center and product digital center, the first LDQUO; three wisdom integration RDQUO; research and development concept, built two-wheel drive mode of users and products, and the automotive industry DOCK hardware ecological model, which is designed to provide users with the management of life cycles service system.

In 2020, Great Wall Motors also ushered in the company’s mission vision and core values ​​comprehensive rejuvenation, released ldquo; greenness tide play the world, 信 创 创 share sharing , Progressively improve a little RDQUO; new corporate culture. At the same time, Great Wall Motors implemented LDQUO; RDQUO; model and internal reproduction ldquo; to total RDQUO; and accelerate the implementation of the role mechanism, improve the assessment and evaluation mechanism, etc., so that the operation efficiency and quality of the company have improved

In the innovation marketing level, Great Wall Motors make full use of Internet, marketing networks and service systems, online, offline channels, and carry out zero contact plans, cloud group purchase, live broadcast Waiting for activities and achieves good results. In addition, Great Wall Motors and users have strong links, carrying the product nitations to users, built a number of explosive models such as Havaldog, Tank 300, and Era Cat family. At the same time, Great Wall Motors also build more intimate user relationships by working with large IP cooperation, cross-boundary outlines.

The layout forward-looking technology accelerates the improvement of the globalization system

In the face of the industry change, the Great Wall Automobile Accelerated Frontier Technology and Innovation Products . In the past year, Great Wall Motors have released LDQUO for the next ten years; lemon rdquo; ldquo; tank rdquo;, ldquo; coffee intelligence rdquo; three major technical brands, and completely developed a new generation of powertments. Under the new platform, LDQUO; lemon mixed DHTRDQUO; the birth of the joint venture brand is a new solution for the Great Wall Motor in the region. Big trend for intelligent and network linkage, Great Wall car ldquo; coffee is driving rdquo; emergency, ldquo; coffee, 331 strategy rdquo; swordRefers to China’s smart driving leaders. At present, Great Wall has more than 45% of the models to carry L2 intelligent driving technology.

In the blessing of forward-looking technology, Great Wall cars formed a more solid globalization system in 2020. In China, Great Wall Auto Hubei Jingmen Whole Motor Production Base Project Signing, Taizhou Smart Factory put into production and beam automobile factory have been piled into construction. Overseas, Great Wall car successively signed the Indian Tarial Gang factory acquisition agreement, and officially won the ownership of Thailand Luo Yong factory, with intelligent manufacturing capacity to further consolidate the global development basis.

At the same time, the Great Wall car continued to deep cultural chain. In 2020, the Great Wall Auto Russian Tula Factory was officially signed in Russian Special Investment Contract (SPIC), and launched the Great Wall Auto Russian Engine Factory Project, which greatly improved the competitiveness of Great Wall cars in the Russian market.

At the beginning of this year, Great Wall cars ushered in the milestone of 10 million vehicles, stood in a new starting point of 10 million, Great Wall Motors will borrow New platforms, new technologies, new products, more active participation in global competition, showing the charm of Chinese brands on the stage of globalization.