With the ecology of the automobile into the intellectual control era, “hug changes” became the core of the strategic deployment of major cars. In the case of 2021, the “Super Aircraft” of the Great Wall Car must be worth a plate in the 2021 Shanghai Auto Show, and it is worthy of the “soldier” in the field of Haval, Great Wall Picard, Wey, Euler, Tank. Five parts of the cluster troops in the five major parts of the company, Nobo Motto, Seiko, Nobo Auto, and Mandel Electronic Appliances.
Haval
Role: Firepower output
SUV
Main results: China SUV sales first, more than 6.5 million users for 11 consecutive years.
Key models: Haval X Dog, new flagship SUV concept car HAVAL-XY, third generation Haval H6 5G version, Haval H6 national tide version, Havaldog 2.0T full version, 6 new cars such as Haval bunny. Among them, where Havus is officially opened, the three fuel models of silver rabbits, gold rabbit and platinum rabbit are launched, and the pre-sale prices are 1.098 million, 118,800, 126,800. Havaldog 2.0T China Hound Edition and Astiki Edition is officially launched, and the official guidance price is 145,900 yuan and 162,900 yuan.
Future direction: Promote the lemon platform to completely advancement of the future, higher levels of technology, access to the world’s first real automatic driving full redundancy production platform “coffee drive”, Thoroughly turn on the 5G intelligent travel era with more powerful strength. Publish “Creating a Creative” User Program, calling on all riders to participate in the product, the surrounding Wenchuang, jointly build the most fitted users, the most satisfied car life.
Great WallPicard
Trick
Main results: continuous In 23 years, the export sales first, the market share is nearly 50%, and the product package will take the top three of the single-selling sales of pickup market.
Key models: “5 guns 3 bomb”: full-size leather x cannger, artillery, hunger gun, cross-road gun, multi-barrier, black bomb, dragon bomb, fire bomb. Among them, on April 20, the black bomb and the pre-sale of the hotel gun were officially opened, and the pre-sale price was 230,000 yuan and 260,000 yuan, helping China’s modification culture into a new era.
Future direction: Great Wall Picard Releases a number of cross-border cooperation, Joint Ctrip.com jointly built China’s first Pickka Camping Road book; Helps Robook Kakako, the Academy of Linke, escort national important project Inheriting the spirit of climbing, the artillery alliance riders will open the second season of the measuring Everest. In the future, with the power of users and circles, the Great Wall Picard will jointly create together with major modified brands, meet the needs of pickup players, lead the Chinese specialty picking.
Wey
Role: Capture the email
Key models: new flagship model Mocha, first “coffee drive” system, the whole system launched Mochacitse, special edition, special version of four-drive, especially alcohol The version and the special liquid version of the four-wheel drive total 5 models. The first HEV model Macchiato is equipped with intelligent mixed DHT technology. It is the number of HEV models that cannot be numbered in the domestic mixed SUV market. “Fast, Shun, Quiet, Province”Comprehensive advantage. The car is only 4.1 seconds, and the speed can be completed within 8.5 seconds. We can take longer tolerance and large space, overall body attitude, Atmosphere, follow the gold segmentation scale design, visual beauty is more coordinated, and as the first model of the Wey brand is equipped with a more comfortable and convenient travel experience.
[ 123] Future direction: Continuing to deep tillage DHT technology, improve dynamic and economic, bring more extreme driving experience.
[123欧拉
New energy
Main results: In less than three years, the product matrix continued to improve, the market sales have a first camp in the new energy industry.
Key models: lightning cat with elegant and pure design The language redefines women’s super-running, with a two-motor four-wheel drive, ultra-low wind resist design and ultra-long battery-free battery, ranking a hundred kilometers to accelerate the 4S level club, highlighting the extraordinary super run gene; match the super intelligent driving system, Add more shakes to users. Punk cats create a new product of new energy markets with the “classic renewal” design concept, using “named together” model, and Zhang Binbin, who is named, is unified to create a total name. [
Based on the brand: gathering the world’s top resources, with Great Wall 3 years The SUV market is deeply accumulated, “Intelligent luxury” off-road “positioning product categories.
Key models: Tank 800 is the top luxury full-size SUV built by Great Wall car to the global market. Hard product force with exquisite luxury design, top sensory experience, flagship business space, advanced intelligence interaction, new generation of all-top-topical comfort system architecture, etc. Tank 700 is the representative of the ultimate contrast design concept of tank brand, and created China and the world The new unit of the SUV era. The tank 300 city version inheritably the family design language, using just soft and flexible, square round-edition design concept, equipped with 7 full-top-trailing driving mode, tank turn, creep mode and other hard core Tools. Vehicles are newly equipped with intelligent time-to-time four-wheel drive, which can achieve a fierce response of milliseconds, bringing more excellent road experiences to users.
Future direction: tank opens a new ecology Plan, release self-created high-end trend brand – Tank tide card, will create “China’s first automobile cultural tide” in the design, supply chain, star, communication and circle resources of the industry, and “China’s first automobile culture tide”.
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Five parts company
Skills: Solid replenishment
Key Technology: Unpatient energy systemization showing hydrogen power system solutions, which strongly supports landing and commercialization of the Great Wall Automobile Hydrogens; Honeycomb Easy 3.0T + 9AT / 9HAT Super Power Assembly is about to Global first; Seiko Motor brings 18 core technology; Nobo Car first inest Zhiye 2.0 smart cockpit, exhibits a number of intelligent, lightweight supporting parts products; Mande Electronic Electric New Division first debut, Come to the future light lighting system, Mande Electric system and other technologiesProducts, fully demonstrate deep accumulation of Great Wall cars in various technical fields.
Great Wall Strategy
Role: Team Pilot Cada
Key content: Adjust the product structure. From the reformable Haval, to the high-end brand Wey and the new energy brand Eulice’s hot sale, then to the growing high-endization of the Great Wall Picard and the independence of the tank brand, the multi-brand layout strategy of the Great Wall car, so that different brands have different positions. This allows consumers to have a clearer choice direction during the purchase process. Consolidate the strength of science and technology innovation. Continuously integrate the world’s top resources, create the full-industrial chain value innovation technology system covering automobile R & D, design, production and automobile life, and accelerate the transformation of “China Automotive Enterprises to Global Technology Traverse”. Deep moving globalization layout. At present, Great Wall Motors have formed “12 + 5” global production system, including 12 major process vehicle production bases and 5 KD plants, and sales area also covers more than 60 countries around the world, with more than 500 sales networks. Moreover, Great Wall Motors have now, Great Wall cars have overseas R & D centers in Japan, the United States, Germany, India, Austria and South Korea. It has constructed “Seven countries” in Europe, Asia, and North America. “Global R & D layout.
Xiaobian has something to say
Great Wall Motor can become the largest Shanghai Auto Show Focus, one is time. The huge market volume is a good opportunity for domestic automobile development. The 2020 sales data released by the General Assembly shows that the total sales volume of passenger cars reached 19288 million, and the consumption habits and preferences of Z generation consumers show personalized. Diversification, etc., let “Chinese people know Chinese” becomes a normalization; policy leading is the driving force for domestic automobile development, “National Terminal Industry Standard System Construction Guide (Electronic Products & Services)” (June 2018 ” ), “Smart Automobile Innovation Development Strategy” (2020February) Waiting for a series of documents to insert wings for smart vehicles. Second, the strength is extraordinary. According to the latest data on the multiplier, the total sales of 338,798 vehicles in the first quarter, the Great Wall cars, which have risen by 125 percentage year, among which sales increased by 84.4% year-on-year, increased by 24.4 percentage in the same year, and achieved double strength than the same loop. According to the first quarter report released by the Great Wall, as of March 31, Great Wall Motors took 3.111 billion yuan in the first quarter of this year, an increase of 150.62 percentage, net profit of 1.639 billion yuan. With the “Super Aircraft Carrier” posture, the 2021 Shanghai Auto Show, Great Wall Car’s product context is more clear, the technical strength is also more perfect, more beneficial to break through the Great Wall Motor, achieve higher quality rapid development, and China’s brand Inject into thick power.