seeing new crown pneumonia epidemic gradually in the past, no smoke in this war, the Chinese businesses are under tremendous pressure, wherein the pressure of the automotive industry in particular. A serious decline in new car sales throughout February. Online even individual dealers also came the news of bankruptcy.
In this context, the spread of a Great Wall Automobile Dealers joint letter on the network to attract a lot of people are concerned. During the original outbreak, Great Wall Motor initiative to dealers reduced pressure, dealers alike. In this regard, Great Wall Motor chairman gave an interview to the media, expressed their views on the epidemic, the dealer, the customer, as well as Great Wall Motor future.
During the epidemic, the Great Wall to the dealer burden, what consideration?
and Great Wall Automobile dealers think is a close partnership, is Yushuiguanji, but also the long-term interests of the community.
for the Great Wall and other brands have different dealers. First, the Great Wall is a regional distributor agents, dealers aim is to make them bigger and stronger in one area, the enterprise value and personal values are effectively protected.
Second, the Great Wall car dealer business policy is very simple, the main dimensions of the assessment is to assess customer satisfaction, so the dealer satisfaction in the industry is high.
Third, during the epidemic, the Great Wall launched a number of policies to support dealers, including increased rebates, preferential, reducing the burden for dealers to carry out a number of activities including during the online car epidemic, because the dealer is the Great Wall the most central part of the vehicle.
Great Wall Motor how to deal with the dealer?
both OEMs and distributors cooperation, but also the game, which is a consensus in the industry. The Great Wall Automobile Dealer Locator growing community of interest. If the dealer is not good, do not focus on long-term, it is difficult to establish the brand. Therefore, the Great Wall the most emphasis on the assessment of customer satisfaction. Of course, the dealer’s punishment is very severe.
First, in terms of setting cars, Great Wall dealers to OEM orders, rather than to the dealer distribution and no strong Yahuo, respect their judgment of the market, business policy and transparent.
Second, such held 10 years of “winning end” activities, the boss directly participate. To carry out a variety of training and business communication activities. Improve the quality of channels, improve customer loyalty team, the only way companies can effectively enhance the brand value also improved.
Great Wall Motor how to maintain customer relationship?
First, in the end product, any one product, no guarantee that the problem is not, of course, there are serious problems that must be recalled, if there is a potential quality problems found, will take the initiative the issue pushed to your dealer about the car is not found the same problem, and checking on the quality of products, to provide consumers with the most assured of the car.
Second, in the service, because the Great Wall cars are basically a dealer in one area, Great Wall Motor dealers and a prosperity a loss for both sides, improve product quality and technical improvements, manufacturers need to follow up the accessories service dealers are doing, problems also affect the dealer’s reputation. So, Great Wall Motor appears in a fierce price competition in the area of little things, nothing too much internal competition, so consumers will always receive the best service.
Great Wall Motor sales target down, for what consideration?
First, the negative growth of the automotive industry is the fact that the automobile industry is bigger also rely on external support to the economy, so the Great Wall that to tell our investors a fact.
Second, Great Wall Motor’s sales performance and its own brand is the best, the current main job is to make customer satisfaction from the market side, the long term our brand, good customer satisfaction , dealers work to do to reach a consensus, to overcome the difficulties.
Third, although the sales target has been adjusted, but R & D investment has also increased in the traditional vehicles, new energy, autopilot, joint research and development of intelligent networkOn investment, are still increasing their investment. The goal is to win China, to overseas. We are not blind to go overseas to go overseas, it is to expand overseas in winning the China market basis.
The current global outbreak in Great Wall Motor to overseas markets, will have a strategic adjustment?
“to win China, to overseas,” Great Wall Motor’s goals and slogans. But China does not win, it is impossible to win overseas, so our main battlefield or China. The Overseas crisis, the epidemic issues, economic issues, there are indeed many challenges.
First, Great Wall Motor has acquired the Indian Tali Gang factory and the factory in Rayong, Thailand, and in fact there is not much burden on specific handover probably in the second half, during the transition, we will also products to the local market, the synchronization of the plant upgrading.
Second, in the world, the Great Wall is not worried about the epidemic problem, but whether in overseas real good brand, which is the business strategy of globalization is the most important thing. Therefore, Great Wall Motor will adhere to the localization of production in overseas markets. Good local market operations, this is the biggest challenge to face the Great Wall.