According to the company’s strategic development needs, the Great Wall Mater Haval Brand General Manager Wenfei will be promoted to the Great Wall Auto Salon, which is responsible for the business management of the Great Wall Auto Salon. As a new brand created by Great Wall, Salon is transformed into global technology travel companies, helping China Automobile Brand and upgrades green smart. At the same time, open inclusive, continuous innovative talent team will further stimulate the innovation of Great Wall.
Unexpected effort to create a new high-end intelligent electric car brand
The global automobile industry has continuously changed to intelligence, new energy, and the competition is constantly intensified. Great Wall Motors are based on the thinking of future automobile development, to establish a Salon, dedicated to building a new high-end intelligent electric vehicle brand. At the same time, the Great Wall Car layout is high-end intelligent car track, innovation development model and talent mechanism, in this high potential, high-known market, establish a new Chinese smart car brand image.
Wenfei joined the Great Wall Motor in 2018, served as the deputy general manager of Haval brand marketing, General Manager of Haval Brand Marketing and General Manager of Haval Brand. He led Haval brand to strengthen user operation, achievement, and Haval brand user bases continued to expand. Especially in the comprehensive change of Great Wall, Great Wall, the customer of Haval brand has achieved great success.
In 2020, the Haval brand launched the third-generation Harvard H6, the big dog, first love and other popular new cars, under the envision of the new emotional value brand marketing concept, the product matrix is constantly rich, the product image is more young, personality . In 2020, the Harvard brand has sold more than 750,000 years. Each type of model has achieved a bright grade: Haval H6 is steadily sitting in China SUV sales champion; Havaldog is listed for three months, the monthly sales exceeds 10,000; Haval H9 wins 2020 Year China brand off-road SUV sales first; Haval M6 sales increased by 30% year-on-year. Thanks to the brand for many years, Haval won the domestic SUV market sales champion in 11 consecutive years, and the global users have more than 6.5 million.
After Wenfei worked in the CEO of the Salon, relying on the systemization and userization of the Haval brand.And the brand experience of millions of volumes will provide important boosts for the development of the Salon’s development of new brands and new markets.
Innovation management mechanism builds open and inclusive talent growth ecosystem
Great Wall Auto encourages talents, advocating open, inclusive corporate culture, fair and fair talent mechanism, unimpeded promotion mechanism, will Enterprises create a more efficient, more open, more attractive platform-based organization, providing a broader display stage for all parties.
In July 2020, the 30th anniversary of the founding of Great Wall Motors, announced to the global technology travel company, and opened the comprehensive change of enterprises. Change organization mechanism, established a “one car one brand one company”, set up a digital center and product digital center; rejg enterprise culture, reshaping brand marketing value concept, corporate image, product image is fully upgraded. In this all-round, thorough corporate change, the innovation of talent management mechanisms is the weight of the middle.
Great Wall Motor adheres to the strategy of “unrestry, each other”, breaking organization restrictions, breaking management level difference, breaking age qualification barriers, implementing the “presidential system”, conducting ” Total China “reform, realization from the true transformation from the position to functional role.
At present, Great Wall cars are building an efficient, open, attractive career platform, encouraging employees to transform the role of “employee” to “employee”, and fully stimulate talents And innovative. This transfer is the implementation of the Great Wall Automobile Deepening the Change of Organization Mechanism and the Innovative Talent Management Mechanism.
The reform in the field of talent will continue, in order to accelerate the internationalization of talents, Great Wall Motors will also build “Global Talents Live Water Plan”, let more excellent employees, combat, overseas, key business The modules are transversely circulated, completely activate the potential of employees.
Young, international, and rich talents with rich first-line experience, is one of the core competitiveness of the future development of the Great Wall. Adhere to the excellent talents in the war, select the cadre in actual combat, establish a fair and fair and highly efficient cadre and apparent mechanism of cadres, and is the hard guarantee of the Great Wall Automobile and retain talents. It is also the inner support of the development of modern enterprises.