Perhaps the Great Wall did not think that the tank 300 would succeed. In fact, the sales of tanks 300 do more than many people’s imagination. According to data statistics, the sales volume of Tank 300 in January 2021 broke through 6,000. In the city SUV, this is not a good sales, but as a hardist SUV, the price range is 17.58 ~ 213,800 yuan, relatively small positioning, this sales performance is quite good.
It may be because of the excellent market performance of the tank 300, Great Wall car decided to continue its tanks, tank 600, tank 900, and other models have also been in research and development. And the Great Wall has a tank family, or the brand is independent.
[1] Tank will become the 5th brand of the Great Wall
Recently exposed the exclusive logo of tank application registration . This is also the fifth brand of Haval, Wey, Cannon, and Euler, and the Great Wall Automobile’s fifth brand, which further confirms that the tank series will independently become a brand new sub-brand.
But from this logo, it is very similar to “Transformers”. The overall style is very tough. The positioning of the tank hard venue vehicle is very fit.
Tank brand and wey brand will be parallel relationship
We know the Great Wall’s Haval brand, wey brand, Europe The pull brand is operated independently, but I estimate that the tank brand is parallel with the Wey brand, which will be sold together. Because the current two brands are biased towards luxurious positioning. Just a responsible hard-owned cross country, a luxury city is responsible for the city.
From the most recent WEY published moche model, we can see that the Great Wall Motors will vigorously develop intelligence on the Wey brand, which will be equipped with very advanced processors, radars, cameras, and more. This is the development route of the Wey brand.
Although the tank 300 is also a very intelligent hardist SUV, but the tank series will continue to maintain “play” attributes, emphasize driving experience, through ability. Therefore, the tank will continue to be reliable in providing hard-owned off-road vehicles.At the same time, gradually improve intelligent levels.
[12] [3] The wind head of the tank covers Wey?
Although the tank is independent is a good way to distinguish between different product positioning, we have to see a dialectical approach. 
WEY Brand Chief Marketing Officer Li Ruifeng once said, “Tank 300 is too strong, leading to the weakening of the Wey brand. Just know that Haval does not know the Great Wall car, when a single product is strong enough, people The mother brand is often ignored. “It is estimated that this is also the cause of the tank to be independent.
Tank 300 For Wey, there is a great driving role, and January 2021 wey brand sales is 10,000, and the contribution of tank 300 is not. It can be said that the head of the tank has once covered with Wey. Once the tank brand is independent, it is bound to be a loss of the wey brand, so we should accelerate Mocha listing, and launch new models in time.
Once the tank is independent, only one model in the current tank is tank 300, a model is not a way to support a brand. The tank 600, although the tank 900 already has a planning schedule, but when I launch, I don’t know. So if it is a separate hard-free off-road vehicle brand, then the tank is comparable to suffering.
We see the current worldwide off-road brand, Mercedes has its own luxury city SUV, and there is also hard-working cross-country Mercedes-Benz G. The Land Rover has a luxurious SUV Land Rover Range Rover, and there is also a hard-owned off-road vehicle road tiger. Jeep has luxury SUV Grand Cherokee, as well as hard off-road wheat.
Since the product positioning and the development direction of future models, the tank is necessary to independently. From the long-term development of the entire brand, the tank series has not been tasted in the Wey brand.