With the development of society, many Chinese families have become more and more important for the purpose of the redemption / purchase model. The two-child policy has enabled 6 middle and large SUVs with 6 flexible spatial layouts, making it preferred for many Chinese home exchange / purchase models.
This consumer is in addition to the relatively consistent model of model, and there is a significant feature is “experience” rich. When the car is no longer the most important, the product for the vehicle and the quality of life, which are valued.
Which model can meet the above needs, attract and ultimately let the consumers who have experienced rich experience? I saw a domestic new Ford explorer that had just been listed in less than half a year, we found some clues.
excellent sales naturally Open-level product force
Without the blessing of luxury brands, it is necessary to obtain consumer and market recognition, then product power must have a level. At the listing conference, Changan Ford is very clear. The explorer has historical accumulated SUV, emphasizes performance, luxury, big space, intelligence and innovation. After experiencing, it was found to be the advantage of the explorer in these aspects.
Explorer’s manufacturer guidance price is 30.98-39.98 million yuan, saying that this price range can be selected, the luxury brand SUV is really a lot, such as the Audi Q5L for the more favorable. The price is equally 400,000.
For the explorer positioning in medium large SUVs, From the Audi Q5L, the first biggest advantage is the spatial performance. Thanks to the new CD6 Longitudinally drive platform, so that the front-axis position of the explorer realizes the characteristics of the short-front suspension wheelbase, the wheelbase is 3025mm, and there is no right in the same price.
At the same time, the third row seat supports electric one-button, and it is possible to further expand the vehicle. The storage space has enabled the actual set of explore the seat to reach 5.6 square meters, namely 1.6 m (horizontal ride) * 3.5 meters (first row to the longitudinal length of the trunk), more than 90%.
[123 The second row chair is placed in the same way to form a flat space
Further, compared with the Audi Q5L, the second advantage of the explorer is dynamic performance.
In the power system, the explorer is equipped with the 2.3T engine upgraded version of the Ward, matching 10AT gearbox, outputs maximum power 203 kW, peak torque 425 cow middot; Meter. The Audi Q5L40TFSI version, which is within 400,000 prices, is equipped with 2.0T engine matching 7-speed dual clutch gearbox, maximum power 140 kW, maximum torque 320 cow middot; rice, from data parameters and absolute power performance Explorer. 
A plus explorer has six driving modes, TMS various road conditions Mode, etc.Provides better traction and stability when adhered to a low wall through the non-paving pavement, and more calmly respond to the various unknown complex pavements that are facing self-driving.
At the same time, it is benefited from the CD6 platform, adventure of the longitudinally driven form. The rear-drive architecture four-wheel drive system can transmit more power to the rear wheel to achieve a more balanced power output state. 
And the Audi Q5L uses a more common horizontal front drive In the form, compared to the longitudinal rear drive used by the explorer, the leader, the core components such as the engine, the gearbox are collected together, although the engine compartment can be appropriately shortened to increase the cockpit space, but is not conducive to the vehicle weight The allocation, which forms a lightweight posture and causes the front axle load, and there is a case where the steering is insufficient, commonly known as “push head”.
for the huge medium / medium large SUV, flexible driving experience Let the driver drive. 
Actually feels, thanks to the CD6 platform in the longitudinally driven form, even if there is more than five meters long and more than two meters wide, the turn radius is only 5.9 meters, more flexible in the city.
Ampium front suspension space and the arranged aluminum subsidence arm, let the explorer There is a more lightweight spring quality, when the high-speed overlaps or emergency changes, the body responds more flexible, and there will be no stupidity of the big car.
explorationThe third largest advantage of the danger is “intelligence and innovation”, reflecting two sets of intelligent systems in the explorer. First of all, the smart car network provides the SYNC + III information and entertainment system. The full-range 12.8-inch central control full-color large screen and liquid crystal instrument provide speech control + car networking function. Basically, most of the functions can be implemented by speech control, driving the driver during driving Operate the screen and distracted.
The more innovative configuration is that the explorer is equipped with an L2-level driving assistance system. Ford Co-Pilot 360TM, 12 ultrasound radar, 3 millimeter waveradades, 4 panoramic cameras and 1 front detection camera, help explorers achieve 0-180km / h full-speed segment smart cruise, automatic with the car, housing, Speed limit identification and automatic parking function.
In addition, there are many intimate places as an explorer set by “tough guys”. The health and safety of the “post-epidemic era” are also important. Explorers use HE micron high-efficiency activated carbon filter (PM2.5), and the air is highly filtered, the filtration efficiency exceeds 95%; triple full-time air purification system, When the vehicle is vacant, the wind is automatically changed. 6 hours after parking 3 times, automatically introduce new air, always keep the fresh air. Through the remote start of the vehicle through the Fuvis app, the capacity of air remote purification can be achieved, and the real-time purification of the air in the vehicle.
In terms of body safety, the explorer uses a high-strength cage body. The maximum pressure is up to 1700 MPa. High-strength steel body accounts for 50.8 percentage (600MPA), 130The high-strength steel of 0MPa accounts for 38.6 percentages of the vehicle frame (including the highest strength of 1700 MPA). For the middle-scale SUV to meet a family travel, the security performance of the explorer is very secure.
Explorer is not “black horse “, Strength is the foundation
When standing in the China Auto Market, the emergence of new Ford explorers, as expected, the product performance is ahead of the same price Deluxe brand models, while domestically brought the cost-effective advantage of it.
After a hundred days of listed, the sales of explorers broke through 10,000 Taiwan, became a sales champion of more than 350,000 SUV models, while users are also very recognized for vehicles, market and consumers have given affirmation for explorers.
“Experience” rich consumer is often more compliant, more secure, external judgment and secular views are getting smaller and smaller. Through the sales performance of the explorer, the transformation and increasing maturity of the Chinese auto market consumption, the consumption concept is also transformed from the social tool type when the car is used.
Explorer relies on the comfort, dynamic performance and technology interconnection of 700,000 levels of luxury large and medium-sized SUVs Consumers provide joint ventures and upgrades and luxury ownersThe best choice for purchases.
The new Ford explorer is definitely not a black horse in the market, and its market performance and reputation are the strength.
The new Ford explorer is definitely not a black horse in the market, its market performance And reputation is the strength.