How much is this car offer? This is a problem that will be talked in most of the car purchase environment. But there are also exceptions, because they don’t have a discount, but also quot; increased quot; pick up. The representative of Hanland Da is the representative of this medium-sized SUV has been in quot; hot quot; state.
With the new resilience of the fourth generation of Hanlanda joined Toyota in China’s dual-car strategy, GAC Toyota Handa and FAW Toyota Crown, will be pushed into the market as a pair of sister models. In addition to the expectation of new cars, consumers have also begun to embark on, the Double-car strategy will end out of its more than ten years of quot; selling quot; history.
Differentiation, Crown Lu launched high-end route
After using the successful experience of the Volkswagen, Toyota launched Carolla + Rayling in 2014, unveiled the Chinese market dual-cars. The strategy of the strategy. Especially after the TNGA architecture application, the import speed of overseas models becomes faster. The first domestic model under the new architecture is the C-HR / 泽 launched at the same time in Northern Toyota. After covering the medium and low-end models, Toyota’s dual-car strategy is also upgraded. Han Landa and Crown Lu were released under the strategy of the highest positioning model.
Of course, the dual-cars strategy can naturally be able to do 1 + 1GT; 2, but it is not easy to cause anti-anti-alive, this There is a sufficient differential feature of two products. For example, Toyota’s representatives made Carolla and Rayling, and the deep reputation of Carolla continued to play fashion and stable product images, and new development of Rayling significantly more visual impact. At present, Carolla and Rayling Pin are around 30,000 and 20,000, and the top ten of sales of joint venture A-class cars are stabilized. 
The crown is placed as a double car partner of Hanlanda, from quot; crown quot; blessing can be perceived, this new car The higher-end route than Beamda is going to pull the differentiation. Although the Crown of Crown is stopped in the fourteenth generation because of various factors,Its brand is still subject to market recognition, with quite high reputation. FAW Toyota also hopes to take this opportunity to transform from a single model to a high-end type direction from a single model.
From the aspect, compare the size of the new Hanlan Da and the declaration of the Crown Lufeng, the two cars are only long, high Aspects have a millimeter level difference, and the power is also a 2.5L mixing system (141KW). At present, the difference in the difference between the two cars is mainly in design. The new Hanlana added a sense of strength in the conventional tradition of continuing style, and the Crown Lu Yuan is a more radical design, using the US version of the Hanran The XSE model is surrounded by the same number of sports version, and the crown logo is hanging. In addition, the two cars should also be different in terms of configuration, but the current information is not much.
Highlanda quot; increased price quot;, it is a profit problem.
You may have to say, even if the crown site is different, it has differentiation, but in the same platform, In the same size, the same power, the two cars will still have a coincidence. In accordance with the previous Hanland Da quot; hot selling; is the official statement of the import 2.0T engine capacity. The joining of crown, and the use of 2.5L hybrid systems can alleviate the production of production capacity of the Hanland Da series, which in turn affects the sales state of the channel. 
But do we see that the new HanlandDa series is really expanded? From the current information, the new generation of Hanlana will be put into production in GAC Toyota’s fourth production line, and the annual production capacity will be about 90,000, and the current production capacity of the crown is less than 50,000. The total output of the two cars is approximately 140,000, compared to the level of 8,000 in the monthly sales of the cash, there is no substantial change. Such an increment is limited to the line of the line that needs to be queued for 3-6 months to pick up the car. What’s more, the big probability will prize higher the crown, not equal to the original quot in advance; add quot;
The essence of the dual-car strategy is really a big cake, thisPoints in Carolla and Rayling are expanded production and sales, and it is stable in Hanland Dada and Crown. After all, Hanlanda is tested, which is a profit and efficient profit dairy cattle in GAC Toyota in the channel. According to public data, even in 2018 in China’s car market turning point, GAC Toyota Channel profit face still reached 98%. The introduction of TNGA products is naturally a key, but Han Lan does not doubt the role of custom sea.
There is no opponent to make Toyota master the initiative
Toyota is more excited to Hanlanda, from the objective support of Hanlanda in the product. It can be said that so far, there is no model in China that can really host the enemy. Also, the other car companies have the same level of SUV on the same level, and they will be grateful. However, the result is that Hanlanda has become an opponent’s background board in countless times, and there are countless times to make the opponent into a real background.
In 2009, while the first change in the train market, the second generation of Hanlanne achieved localization. . This model is steady, and the wheelbase is a big guy who has reached 2790mm. It provides a high-quality change option for the majority of proven mature middle school. At the same time, 5 and 7 models are launched, and seven from the original business vehicle scene, successfully introduced to the home car field.
When practical, reliable, economical, comfortable, when the major cars is still busy competing for the compact SUV market, Hanland Da has already The above word of mouth is accumulated in the intermediate SUV field. The luxurious brands at that tall, are also standing on the shelf, located in the 25-35 million intervals, can meet the more high-order household space requirements, product power balanced productsAlmost equal to choosing Hanlanda.
Hanlanda ushered in a real opponent in China, which is already a domestic six years. In April 2015, Focused the year-on-year sales of millions of momentum, with a three-band and 7 designs of Hanlanda, and 2.0T main engine, to Toyota launched a charge. If the sharp boundary is the second generation of Hanlana, perhaps the failure is not known. However, the creation of people, the third generation of Hanlan Darby is also a month, and the same 2.0T engine with the Lexus NX is supplemented by the last piece of Hanland Da.
The following story know, sharply with the new car heat and offline discount, once in sales with Hanlan Fight, but with the accumulation of word of mouth, and Ford’s overall brand landslides, the sharp border is also accompanied by Ford’s failure, and it is quiet after a few tricks with Han Lan. In 2017, the Volkswagen Tour is more late. In the overestimation of the mass brand, and the characteristics of the product is simple to return to the quot; big quot; after, there is no need to set off too much wave. As for the Jeep big commander, Mazda CX-8, etc., more like a heat of Han Randa.
Summary: Everyone may have been mistaken a problem. Hanlanda sells well is not because of seven, but because the product itself. After the accumulation of 2nd-generation models over 12 years, it is not a cost-effective choice with the front of Hanland Da. Therefore, Honda is a smart person, a crown, and UR-V use a large five-seat to fight, as for domestic PILOT? Honda will not go hard. The tree of Hanlanda can only expect to have problems, and from the current situation of the new Hanland Da, is there a big possibility?