in the pocket There are many money, the bank deposit decimal point is constantly moving to the right. In addition to the basic practicability, in addition to the basic practicability, the brand also requires enough added value, which is to open it, and say that the face is Naturally inseparable from BBA, after all, as the first luxury brand in the domestic market, whether it is a visibility or appeal, and brand image, is unique, and the market reputation is very mature. Holding 270,000, buying BBA or choosing a high-level second-line luxury brand?
However, since this segmentation is gradually growing, in addition to BBA, more and more non-German luxury brands have been added, Among them, there are other children who often see Cadillac, Volvo, Lexus, singing, etc., and this batch of chasing people will take the same or lower in order to make up for the brand’s gap. Price, buy the same or a higher type of model.
First, in this regard in the model level, there are two options in the BBA, one is a medium and high in the compact model, and the other is the lowest medium. The specific models are Q3, X1, GLA, and the A4L, 3 Series, C grades in the sedan. At first glance, it is still good, at least the medium-sized sedan can be bought. But in the second-line luxury brand, you can already buy a model more than one level, such as Cadillac XT5, CT6, etc., which are positioned in medium SUV and medium-sized sedan, and the size of the unit has been opened. BBA is a big distance. The difference in the size of the three-band size will directly affect space comfort.
Second, BBA performance is also integrated in power, especially the A4L, 3 Series, and C-class models Getting started, the maximum horsepower of the engine is only 150, and even less than the price of the joint venture number of 100,000 yuan lower than them. Moreover, the horsepower is low, the acceleration process engine needs to maintain the highway interval to achieve the continuation of the power Output, noise also increases, and the driving texture is completely unable to match its luxury car positioning. Most second-line luxury brands are all standards of high-power engines, whether accelerated performance is still better than the first line luxury brand.
However, even if the gate BBA is in terms of the product power, it is open to the sales volume list, and the best selling is the best. Several models, and cost-effective second-line camp products even even half of them. Consumers are not fools, BBA can be hot, there must be their reasons. This has a certain relationship with the ratio of the price. Since the second-line brand needs more vehicles, they need to take advantage of huge benefits to touch consumers, but the marketing strategy to take price is extremely unstable, some people spend today. 300,000 bought a car, after driving, the discount is magnificent, now only 280,000 can be opened home, this situation is not like bought Tesla owners, was cut as leeks. Moreover, after the price of the new car, the ratio will be affected, which is why second-line luxury brands are generally not subject to the car. On the contrary, in addition to the Audi discount, BMA and Mercedes-Benz price will not have too much fluctuations, but the reason why Audi’s protection rate is not affected because the Audi market has a lot of money, whether it is a new car or an old car. The demand is relatively high, so the price reduction rate is not much affected.
The last is also the most critical brand influence, although the products of the second-line luxury camp on the road are more than the past, the number of traffic on the road has been more It’s not a recognition that BBA is still the mainstream market. Chinese people buy cars pay attention to face, even if it is 100,000 yuan price range,Some of the consumer scruples saw that he bought a domestic car, it would be ridiculed, not to say the luxury car area, this thinking will only be more rooted. Therefore, in order to reveal the “X” demand, it is a simple and cost-effective approach to selecting BBA.
About 270,000 yuan to buy BBA or second-line luxury brand this problem, more is to look at personal needs, if Buying a car is not just to take the caro, then the second-line luxury brand of the model level can definitely meet the needs, and if the car needs to support the scene, then BBA clearly corresponds to your car demand.