At the beginning of the New Year, many automotive manufacturers have announced the sales of 2020 sales. From the current point of view, in the case of a decline in the country in 2020, Ford Motors are particularly eye-catching. According to the latest statistics, Ford achieved 602,627 vehicles throughout the year, a year-on-year increase of 6.1%, which can be described as a target growth to win the market. It is worth noting that this is also the year-on-year growth in Huafu’s annual sales since 2017.
It is undeniable that the reason for the rise is indicated that Ford is in the product younger and digital, in Lincoln domestic production, such as SUV, commercial vehicles. The market recognition, obviously, Ford has been carried out more than a year of transformation plans for the Chinese market environment – Ford China 2.0 program is gradually showing its effectiveness.
The energy of the strong rebound released in the third quarter was more strong in the market in the fourth quarter of 2020. In the season, nearly 190,916 new cars were sold in the Chinese market, an increase of 30.3 year-on-year. percentage.
Among them, the Ford SUV represented by the explorer, , and the sharpness represented by the sharpness is widely recognized by the market, and the higher product premium is optimized for the brand. It has played a positive role in China’s product structure. Under the trend of “consumption upgrade” throughout the auto market, the explorer leads the 3E family to be justified in all directions to meet the promotion of Chinese consumers.
Data showed that Ford was a total of 139,728 SUV sales in China in 2020, a year-on-year increase of 32.4 percent. In the fourth quarter of the market performance, the brand SUV pinThe amount even reached 49,488, and the year-on-year increase was nearly 87%. Especially after connecting a number of new models, NDSD’s product structure has changed significantly, and the proportion of medium and high-end SUVs and medium-sized cars in NDSD has risen from less than 30 percentage in 2019 to 55% in 2020. This allows us to feel that Ford has relying more from the past, the small sedan of Fu Ruis, becomes the main force of SUV and China and senior sedan for the brand. The large optimization of product structure has brought the improvement of brand image, further promoted the sales volume and profitability of the product sales, and the results of win-win will further promote the upwardness of the Ford overall business, and a benign circulation.
At the same time, in 2020, Ford officially released the world’s first pure electric SUV Mustang Mach-E in China in China in China in China. And announced this model for Ford Motors to enter the Chinese market in 2021. This can also be regarded as the official opening of Ford in China’s electrification strategy.
Lincoln domestic first year opens the door
Ford China’s luxury brand Lincoln also won the opening of the door in the domestic first year, with a sales volume of 60,000 vehicles, reaching nearly 62,000 units, a year-on-year increase of 32.5 percentage. At the same time of running the average increase in the Chinese luxury car market, it has been refreshed in China for 5 consecutive month sales records in China, and the year-on-year increase is higher than the year.
Among them, the two domestic models of the adventurers and the flying home are very good. The adventurers have sold 4,000 units for four consecutive months. The flight home has exceeded 1600 units in December. With the Guangzhou Auto Show announced that the third domestic model Lin Kanhang sea home, Linken three years three domestic models have been completed in advance.
It is understood that the new generation of Lin Kanhang Haijia is expected to be officially launched in March this year. It can be foreseen that with the emergence of Lincoln a new generation of navigation, Lincoln “Haishu Air” three SUV composition The product matrix will undoubtedly be more killed. At that time, Lincoln brand will definitely go to the next level.
Since domestication, the Lincoln brand has shown unparalleled vitality in the Chinese market, in the product, service, etc. The level around customers can accelerate digital transformation, fully upgrade “Lincoln Tao”, and launch a new brand idea “luxury self-proprietary road”, leading the development trend of luxury cars. At the same time, the original three-year-three cars became a year three cars, which greatly accelerated Lincoln’s product layout in China, which also made it amazed in 2020 market performance.
Among them, Ford China has formed a full product layout consisting of Ford, Ford New Year, and Jiangling Tsun three models, and the light passenger lineup NO.1 in the bus segment, in addition, the market share of Jiangling brand pickup models has also maintained the second place in the domestic pickup market.
With the increase in the use of the needs, in order to meet the aesthetics of the Chinese, Jiangling Ford passenger passengers have been introduced in recent years, whether it is product design, Or the core hardware and software configuration, it gradually closes to the passenger car. In 2020, Ford adheres to the spirit of “Pioneer Innovation”, launches the new generation of full smooth pro, accelerates the development of the light and valerian transformation, and reshapes the vital market.
The new generation of the new generation of the full-time PRO first UPTIME100 percentage full-time operation solution, providing users with full enclosure, high value Digital service, including vehicle problems pre-judgment, vehicle maintenance and repair reminder, realizing on-site service and alternate cars, and smart fleets, helping users solve the problem of harassment of cars that appear or will happen, but also helps companies or fleet boss, Under a multi-vehicle situation, the full-time operation is achieved, helping the owner to create more wealth.
At the same time, in order to comply with the development trend of electrification, it has more than 50 years of history of Ford, which launched a full-time electric version of the whole year, but not only with fuel version. Functionality, modification potential, and dealer networks that are deeply trusted by users, and also equipped with the latest generation of car internet technology and services.
Ford Automobile is the world’s top car manufacturer, whether it is technical, Ford commercial vehicles have advantages. It is one of the best-selling models in the world, and its solid development has also made Ford’s technical advantages on commercial vehicles.
In addition to price advantages, intelligent has become an irreversible car development. The trend, car companies began to pay attention to the vehicle’s intelligent network.
In order to obtain a more localized user experience, and faster speed, cooperation with third parties has become the best option. Since 2019, most new models in the Chinese market are equipped with SYNC + ITB based on big data and consumer feedback, Ford car SYNC + through OTA iterations.
Previously, Ford China released Ford Sync + Iv. Information Entertainment System Terminal Report showed that 88% of Ford Sync + owners will be intimate with the car every day, for their experience satisfaction Reach 79%.
Today, SYNC + intelligent interconnection system integrates more than 40 million seasant entertainment information, according to the owner’s preference, personalized recommendation, smart navigation function supports multiple destination search, and can be used with smart home equipment Bind, truly “one cloud triple”, interconnect interconnection. It is undeniable that SYNC + has become more and more improved after long-term communication and technical constant communication and technical constant communication. 
Not only that, but the application and commercial exploration of Ford Motors in C-V2X Technology (Car Traquet System) Always in the world. Now, Ford has become a car company in the industry to apply this technology. It is understood that from January 1, 2021, the new Ford Adventure and sharp Plus’s owners can first experience the convenience, relaxing and efficient in Ford Track Collaboration System in Wuxi and Changsha. Travel.
As an advanced vehicle wireless communication technology, C-V2X “road coordination” has enabled “real-time conversation” between the car, the car, the road, the car and the people Help the city to create a safe and smooth travel network is an important part of smart transportation. Vehicles equipped with C-V2X are just like installing “Shunfeng”, “Thousand Miles”. With the development of technology, C-V2X will become an important aid for automatic driving through better integration with the vehicle own trial system.
Next, Ford will continue to optimize function and user experience according to the first batch of car owners, and planned in 2021 The road collaboration system is equipped with a new model of new models, as well as the smart transportation system that accesss more cities in China.
Relule “tuberculosis” needs to use “good party”
There is no doubt that Ford cars are deep technologies, luxury services and innovative intelligent technology has been Perfectly integration into all the products, not only creates a new car experience with luxury and taste, but also lay a solid foundation for the long-term stability of Ford, China.
At the same time, the positive effects of Ford’s products are also inseparable from Ford China firm and seriously implemented 2.0 programs. This not only shows that 2.0 Program is not a short-term “prescription” in Ford China, or a “good party” that is completely radical “stubborn”, has a strong driving force in the leading position of Ford Regression Industry.
Today, Ford is rapidly promoting 2.0 programs in its “Pioneer Innovation” brand, such as product center, The design center is completed, and the completion of these centers reflects the strategic transformation of Ford China in the development capabilities of local products, truly from Chinese consumer demand, building the design and development of products in the Chinese market. On the other hand, it also shows that China’s design strength is growing, and it is possible to participate in the development and design of some global products, and do “China, for China, for the world” product development capabilities.
Ford China will be more determined in the long-term development of the Chinese market, tightly “new four-factor” industry trends, accelerate the transformation of business transformation, focusing on consumer demand, driving the high end of brand and product Chemical, product electricity and experience digitization, reconstruction products and experience competition advantages, “waiting for customers,”, build products and service experiences that are more in line with the trend and market demand for consumers, better practice “more Ford, What is the commitment to China, which lay a more solid foundation for the long-term and stable development of China. 
Ford China President and CEO Chen Anning said: “Ford China is in 2020, especially in the fourth quarter Sales performance make our team andSalesmen are encouraged. Although the impact and impact of new crown epidemics still exist, we are still unswerving from consumers’ needs, and the challenge will launch new products, optimize product structure and competitiveness, and constantly improve consumers, and ultimately realize all year round. Growth and leading the industry market year-on-year.
Overall, in the past 2020, Ford car shifted, relying on Brand’s solid system competitiveness, tightly brand development strategy, to complete the deep cultivation of the segment with strong product lineup and leading technical strength, and win the high recognition of consumers, these are all future towards and continues to continue the future of Ford in China. The new foundation.