How to understand the “Creative” of Guangqi Honda Review Guangqi Honda’s brand footprint

The new year quietly opened the prelude, looking forward to the extraordinary 2020, and the heart is still hot. In 2020, “Reversers” made the Chinese people feel the endless warm and confidence; “After the waves” gradually increase, let more people know the passionate vitality of the new generation … All indigenous are lifted in all walks of life. In the automotive industry, Guangqi Honda’s 2020 brigades gathered with 8 million fans, together with each other, making it more warm and powerful.

Inspire each other’s love and beliefs, in 2020, Guangqi Honda established the new ecology of the owners and fans to create a wonderful dreams, providing more joy and value for the new era. How to understand the “Creative” of Guangqi Honda, reviewing Guangqi Honda’s brand footprint may be able to see one or two.

800 10,000 love side write [123 ] In 2020, Guangqi Honda user base plate expanded to 8 million, entered a new milestone. Behind the numbers, the 8 million car owners have strong trust and love, which is the powerful toughness of GAC Honda brand. This year, in a limited free time, many real “Guangbai Powder” stories have happened to love, share wonderful, and intend to explain the more profound emotional connection to Guangqi Honda.

with 8 million fans to love

Guangqi Honda owner participated in the car from Jiangxi 7 hours, just because I want to know more love to make a play companion; there is a car owner to fly in the flying car, I will buy an Odyssey after the family, firmly on the brand. Support and recognition; more owners spend more than the price of the price of the car, only for the release of personality and the love of the car. These ordinary and real car owners have sufficiently feel the powerful power of love.

Owner fan interactive communication

The owner is a thumb “The least regretted one thing is to buy a flying. Way to recognize the car. “For Zhao Yang, the Fit seems to ignite the passion of his life, let him find a better life: Rapper, the trend reform shop owner, racing, and love everything is. “Seeing the Accord will remember the aesthetic memories of my dad.” For the owner Ajun, the Accord carries his warm memories of Dad, which is the witness of his transformation. “I have been doing it seriously. I will always be seen.” Music actor went to find emotion resonance in Guangqi Acura Rdx, thinking that each other is in adhering to the spiritual spirit, create a good work for the outside world. .

These fragmented life scenes, as well as a variety of voices, are complained by the real owners. They may be just a large number of ordinary people in the world, but their character is different, each has a dream, and the inner deep love and belief let them become extraordinary. And their wonderful life story, also will be warm and powerful, and more people.

Guangqi Acura RDX owner carefully Not only the user group, “the most understanding” The car media also received “heat” radiation in Guangqi Honda: some people spontaneously form the daily share of Guangqi Honda 100hold WeChat. Some people have subtilized the love of Odyssey to the child, and some people have been inspired by the participation in Guangqi Honda activities. The little dream of the child safety training camp; there are also dozens of media owners “group” to visit Guangqi Honda factory, personally experience the “Guangben Mass” control secret, and more deeper “intimate contact” with the brand.

Media in-depth experience Guangqi Honda factory

[123 Item from love, the car has become a emotional carrier for the owner, and I will be interested in the life., Hobbies, beliefs, etc., thus producing deep connection with the brand, love each other, create more value.

Dream peers accelerated love Love never is one-way. Guangqi Honda respects the uniqueness of every owner, hoping to help them become the protagonist of life, explore more possibilities, explore and create more exciting life. Therefore, in the way of communication with the user, Guangqi Honda pays more attention to user feelings, and uses the brand communication strategy of owners and fans, builds a multi-dimensional dream stage, I hope to do their warm and powerful “dream peers”. Love the power.

Guangqi Honda accompanying users to explore more possible excavate the owner’s story, accompany And encourage them to brave dreams, share wonderful life, 2020, Guangzhou Honda launched “Guangben Day” micro-recorded plan, collect the story of the owner and fans to create a “one day” story, motivate them to show life Wonderful side; this activity is the theme of “this day, you is the protagonist”, so that the owner of Guangqi Honda has become a story lead. There is no preset script, owners and fans are both screenwriters, directors, and the protagonist. Guangzhou Automobile Honda as organizers, let the owner spontaneously shoot a bit of life, showing their most real life and dreams with the most authentic lenses. Actively @ Every dare, Guangqi Honda uses a car as a medium, producing more emotional resonance with them, dreaming more exciting life.

“Guangben Day” microtitizers create plans

In addition to “Guangben Day” micronic record Cooperate, Guangqi Honda also built a heavy world of car owners, the Dream Festival, allowing them to do activities, and went to a “Dream” event, share passion and love. 2020 Guangqi Honda Dream Festival is widely evaluated as: the dream of the owner of the company, it can be seen that everyone’s recognition and sought after. What is its charm? Completely use the owner and fans as the protagonist; 256 full tides to change the car, create a “tide reform ring year”; thousandsTaiwan’s high-altitude vehicle, tens of thousands of car owners, providing each fan to show the stage of self, similar to the car circle “I want to go to Spring Festival Evening”, attractive fry. It can be said that “Man Dream Festival” is the activities created by the owners of the owner of the owner. It breaks the traditional marketing routine, and the user feels in the first place, attracted the energy of the users to innovate, and share the energy of love.

2020 Guangqi Honda Dream Festival hot scene

2020 Guangqi Honda Dream Top View

Guangqi Honda with “Creating” To the core, provide a dream stage for the owners and fans, and continuously inspire the love and belief in your heart, accompany them to dream of dreaming, create more possibilities. Creative achievements love closed loop

The leading brand is always particularly sensitive to the Times trend. Guangqi Honda took the lead in the integration of “sharing” constituting the important one of the value chains, and the user established a new form of new morphological relationship. With common love drivers, Guangqi Honda’s “Creative” thinking is subverting the marketing of the past, allowing brand and users more closely.

With the user’s core, this means that users can participate in brand cultural construction, even in the construction of value systems; in turn, the brand building will continue to improve the optimization, and two ways as users’ active feedback Ending, co-frequency resonance. Before morning, Guangqi Honda creates a special base for the fans. Model culture of temperature. Insid of users’ needs, 2020 Guangqi Honda also launched the “Fun Enjoyment” of Guangqi Honda Member Platform, this membership platform is the goal of “with users”, “membership sign”, “member activities”, “car service” three major Basic feature, create a more convenient and pleasant car experience for members.

Under the leading spirit,Guangqi Honda and fans form a “brand ⇌ users” two-way output of the benign symbiosis: fans show unique, loved, passionate personality, and Guangqi Honda’s initiative and gesture of “dream peers”, stimulating every car owner bravely chase Dream, let every fan of car life more colorful. There is no doubt that this is an evolution, mature performance, and is also a powerful manner of progress. It is foreseeable that in the long-growing development route in the China Automobile industry, Guangqi Honda and users “create” business thinking will lead the industry trend and create a new wind direction.