In recent years, there are fewer and few new car news about Dongfeng Qichen. The existence of brand seems to fall to the ice point. I am also the same, the frequency of myself appears in the road, the frequency is still quite high, and even excellent At the first line of Changan and Chery, I didn’t know when I started, and I gradually became a quot; rare animal quot;, the rare is comparable to Ferrari. A brand of products is reduced for no reason, and sales is definitely the primary influencing factors. According to the data, the 2020 East-style Qiuchen has sold only 80,454 new cars in the year, which has a year-on-year-old year-on-year, worth mentioning, it is worth mentioning, this is already the first The three years fell year on year.
Dongfeng high-rise, there is a no-bottom hole, so let Dong Feng Nissan and Dongfeng Qichen will once again quot again after four years; compound quot; And on December 28 through the announcement in the whole industry quot; official Xuan quot; content roughly to further enhance the company’s management quality, promote the cooperation of the company, decided to integrate Dongfeng Nissan passenger car company and Dongfeng Qichen Motor Company, To put it bluntly, it is to return everything to the original two quot; break up quot; before, Dongfeng Kai Chen has become a brand of the Nissan flag from the independent brand.
In fact, Qichen is still very good in the period of Dongfeng Nissan, and after 2010, then the domestic auto market has just started, due to The self-owned brand is in a state of stagnation, and the crudely-produced products are not uncommon. Once again, consume patient patience, which ultimately leads to trust crashes, and then forms a serious prejudice, and the market share has gradually been eroded by a joint venture.
Considering that the consumer cannot be changed through the improvement of core technology and product strength in a short time, there is a part of the brand’s advantage. Through the purchase of the core components, then put their own brand logo, shaking the self-owned brand, this approach is not only saving time and effort, but also as a propaganda selling point, let the budgetConsumers who are not enough to buy a joint venture car have a new choice.
Therefore, with Nissan as a technical back-shield, the second year after Qichen D50 was released, the brand sales broke through 100,000 The level, and continued to grow in the years, 114,000, 15 years, 15 years, 15 years, although there is a decline in 16 years, but still maintains more than 100,000 levels. The continuous growth of sales, the successful ideas, in 2017, Qi Chen officially detached from Dongfeng Nissan, and the period of the China Auto market, the big environment is good, benefited from the past few years The accumulation of reputation, the opening ceremony has created the best sales achievements in this year, and the number of new cars sold in the year is 143,000, a year-on-year increase of 22.7 percent. When all people included Qichen, I also thought that in 2018, the fate was a joke, in 2018, China’s auto market has experienced a falling period of 28 years, and the market The emergency direction is especially obvious about the impact of the car enterprises that are not in the same amount of Qi Chen, which fell to 134,000 units throughout the year, down 6.04 percentage year-on-year, and after the next 2019, Qichen still has no suppression. This decline, the annual sales is only 123,000.
Can it still come back to the east wind Nissan? As far as I personally feel, this possibility is small. First of all, Nissan, in the past few years, Dongfeng Nissan can say that they have been in quot; eating old quot;, due to the growing sales of NissanPulling, coupled with Gorn incidents, the management chaos, etc. It is basically the old will be the old will have been in the market for many years. Although their sales can remain over 10,000, this is built in quot; prices for quot;, it is not dependent on product force to move consumers. This approach is equivalent to quot; killing a thousand, self-loss 800 quot; is extremely unfavorable for brand development.
Secondly, the rise of independent brands, Changan Blue Whale Power Engine, Great Wall Lemon Modular Platform, Geely CMA Architecture, etc., more and more independent The brand began to rush to the road to R & D, compared to the Nissan stagnant, and even surpassed. 
Therefore, Qichen has admitted home to go home and cannot be fundamentally solved. It has been persistent in technology to carry, and there is no core research and development system. The rise of self-ownership, under the patients and abroad, want to change this situation in short time, almost impossible for Nissan from an Dongfeng.