In 2020, the Chinese brand has “stand up”!

Now that the arrival of 2021 is less than 48 hours.

I also have a lot of people, I hope time can come back soon, let those unhappy things have already turned early. However, for the domestic new energy car market, I think 2020 is worth remembering for a year, because in the difficulties of heavy, it finally embarked on Kangzhuang Avenue.

Last year, “the most worse person” Li Bin, led the military to the city to achieve the dream of Daimler this year; ideal car and Xiaopeng has successfully launched, and the market value has exceeded many old-owned car groups, and the world will have a huge energy in China’s new energy car market.

Many people still think that these companies that sell only thousands of new cars are too high, there is a huge bubble, but it is impossible to deny the development speed of the domestic new energy car market, which has long been super. Imagination.

The production and sales volume of domestic new energy vehicles in the second half of 2019 is still negative, and the sound of “seeing the empty” arrived at the peak. But this year, the increase in the sales of new energy vehicles has been more than a month to exceed the overall sales of the passenger car market. In a event organized by the Ministry of Industry and Information Technology, Ye Saji, deputy secretary-general of the China Automobile Engineering Society, said that the sales of new energy vehicles expected to exceed 1.3 million vehicles in 2020, an increase of 8%. The final exact number is estimated to be announced in a few days.

But these are just some items, and I say “Remember to be everyone” is because of these new energy vehicles Driven, the domestic automobile consumer market is undergoing a subversive change. Don’t think this is just a matter of the car enterprise or a few people. In fact, regardless of the new car or a used car, the fuel car is still electric cars, the main plant is still consumers, can not be spared.

White said, how long you will find that you will buy a car, sell a car, and even the environment and experience of the car will become different.

Buy new energy cars into a very “tide” thing

The tide is the trend, fashion, and different people. In this BBA has become an era of street cars, the role of automobiles as an identity status has gradually been weakened, but more, it has become a way of expressing self-image, personality aesthetic and lifestyle.

So even if the endurance of the pure electric car is not very powerful, 蔚 来 ES8 and ES6 still rely with product performance and the far-ultrasla’s service experience, stabilizing the price range of 400,000 yuan and above He became a new favorite of many traditional luxury brand owners, and became the Nth car in their home, the first electric vehicle in life. More amazing, regular participation in all types of car owners held in Wei Ni Nio House, have become part of a large family life, and one year of Nio Day is more officer. ” Carnival”.

There is no exaggeration, and for a lot of propoyer, from choosing an electric vehicle, it is equal to chose a kind of New lifestyle, a high-end fashion, and completely in the life experience of traditional luxury brands.

The ideal one of the extension scheme is the typical practical, “Milk Dad” image is attractive, many family consumers who have become a family consumers such as Hanland Dada or crown. And the stronger battery life makes these owners love to say the self-driving tour, and there is another new way of life.

And, under the success of ideal one, the increase-incremental technology route also ushered in the second spring, and its value is rejected.

In addition to Tesla, Xiaopeng, which has been labeled as “smart car”, has also successfully created high performance and intelligence through P7 The product image has attracted a large number of scientific and technological gentlemen, and it is also a pure electric car currently close to Tesla Model 3. It is also constantly rising, popularity, popularity, popularity.

Only the high-end market has a chance? SAIC is universal Wuling, proves this is a pseudo-proposition. The highest price is only 38,800 yuanAfter the launch of Mili Hongguang MINI EV, the Mili Hong Kong, which has not been launched in the month, and the current month has exceeded 30,000 vehicles, crushed Tesla Model 3, and Eu Lot’s good cat was also sought after by young people. Nearly 10,000 months, playing with modification is not less than gasoline buses, is it really tide?

Although the electric vehicle still has a variety of imperfections, it has gradually become a very tidal Cool things.

Buy a car? Open the app for ten minutes

It is undeniable that Tesla is the initiator of this new sales model, but putting this model is big, that is the new power of the car.

Through this mode of “online direct sales + offline experience”, the new power of the car is a good simplified sales process, ensuring that the price system is transparent and stable, and it has also taken this to the vehicle enterprise and the user. Distance, the main plant can better control the quality of the pre-sales and after-sales service, solve the pain points in the traditional sales model in one time.

After seeing these new forces, many traditional car companies have changed similar direct sales in the sales of new energy vehicles. mode. According to the information I have learned, in addition to some of the currently have some brands, like the electric car of the north and south, Dongfeng’s 图, SAIC R and ZHEVAIK, may even include the ford electric vehicle introduced next year, will be adopted Similar direct sales methods.

With more and more electric vehicles, online direct sales mode will become more popular, and we can booked directly from the e-commerce platform or app, “4S” mode. It is very likely that it will gradually become history. I will buy a car in the future, and I don’t need to talk about it. I will buy a car as simple as buying a mobile phone.

Who said that Chinese brand cars can not sell high prices?

before, all Chinese brands have always been engaged in brains, do everything possible to break through the price ceiling, pull high brand positioning and value. But unfortunately, there is almost no Chinese brand that can market more than 200,000 yuan.Standing stable.

Even if the brand’s visibility and reputation have indeed, the price of the product has been suppressed by the joint venture brand.

However, this situation is taken first. The procurement of the military president, Qin Lihong said, said that the media said in the media, the exemption price of the exemption is 440,000 yuan, and the fare price of the awareness will be 40,000, 20,000, than Benz, is more expensive than Benz 8 Thousands, in the future, a large number of passenger car brands, it will be only second to Porsche, attract countless envy and hate.

In fact, even the ideal one and Xiaopeng P7 for the price of the price, the starting price is also properly 20,000 yuan, the Chinese brand has not been able to crack the problem, in the eyes of the new forces It seems that there seems to be solved without the power of the blow. The later high HIPHI X and red flag E-HS9, the highest price exceeded 700,000 yuan.

This is not imaginable in the past. What is worthy of our pride is that in the new energy car market, in addition to Tesla’s status is still unable to shake, other segments are basically the world of Chinese brands. In the past, we didn’t want to think.

Maybe with the efforts of the joint venture brand, the share of China’s brand electric vehicles may be eaten from part, and even individual new forces will be eliminated by the market. But at least now, our consumers have fully recognized the product power and brand value of China’s brand electric vehicles.

China’s brand has “stand up”.

In contrast, the joint venture brand has begun to learn and imitate the successful experience and model of new and new forces, and take a student. Although now discussing whether the Chinese brand has achieved “corner overtaking” and is early, at least in the electric era, they have won the starting line.

We could not deny that the rapid development of the new energy car market, inseparable from the strong promotion of national policies, but also objectively, many domestic consumers’ attitude towards new energy vehicles have been resistant to and not Trust, gradually become willing to understand andTry and start receiving, more objectively and rationally looking at the advantages and imperfein of new energy vehicles.

Technology is progressing, we are also progressing, the new era is coming, 2021 more worthy of our heads.