At the moment of the entire automotive industry, we announced that they can no longer become a compelling news. The BMW once again triggered attention, because of its unprecedented transformation, especially clear timeline planning.
“three steps”
as the weight show in this conference, BMW outlines a “electric The strategic direction of the core, digital, and sustainable development. And this grand transformation plan is divided into three stages by the new “three steps” plan.
The first phase began in the 2008 Project I project, launched an independent electric vehicle I brand, to create I3, the most advanced carbon fiber material at that time, and BMW continuously incubation innovative technologies at this stage and finally realizes production.
From 2020, BMW truly entered the accelerated development of electricization. The pure electric BMW I4 that was first debuted on the day of the earning report on the day of the earning report, which launched the opening of the second phase of the transition: Launched products with different drive technology – no matter the traditional fuel engine or pure electricity. Drive – can be applied to the same model. 
Next, BMW plans to achieve an accelerated self-transformation with the help of intelligent model architecture and highly flexible production network. By 2023, 13 pure electric vehicles were released. In addition to this year IX and I4, the 5 Series, X1, 7 Series and MINI COUNTRYMAN’s pure electric version model will be launched. And provide pure electric vehicle models at approximately 90% of the market. On sales, the sales volume of pure electric models will increase by 50% year-on-year before 2025, and the sales of pure electric vehicles in the year reached more than 10 times in 2020, so that the peak of the second phase.
It is worth noting that hydrogen fuel cells also appear in future technical route planning as alternatives.. BMW will launch the hydrogen fuel cell-driven BMW i Hydrogen next in 2022, and does not exclude the possible production of it.
Not only that, the digitization is another important process that is carried out together with electricization. BMW has just released a new BMW Idrive 8 system on a few days, and plans to the end of 2021, realizing the world’s largest remote OTA upgrade, covering 2.5 million vehicles in BMW car around the world.
After 2025, BMW will enter the third stage, from “new Generation “models leading the new product array, the biggest three features are: fully redesigned IT and software architecture, new generation of high-performance power drive systems and batteries, and new sustainable concepts throughout the vehicle life cycle.
When the third stage is opened, the sales volume of the pure electric model will continue in 2025 to 2030, with an average growth rate of more than 20% per year. Upset, and the pure electric model will account for at least 50% of the total delivery of BMW Group. MINI also achieved pure electricity, and after the last fuel model was released in 2025, it became the first pure electric brand of BMW Group.
When it is allocated, it is said to the BMW, this is called “radical” transformation schedule, In fact, the entire group has been transformed from the top strategy to the organizational structure. Because of this, BMW Group Chairman Qi Puch raised the term “sustainable development” to the strategic level of the entire group. In this time node, a comprehensive transformation is both because of the forward feedback from the expectation of pure electric vehicles, and successfully realizes the 2020 fiscal year of the year.
For 2021, BMW has also set a very positive goal, including significantly increased the price of group tax, realizing the stable growth of car delivery, the main rate of auto business slats, the profit margin is expected to increase to 6% -8 percentage.
On the road of electricization, BMW is both a pioneer, and there is an unusual product trial, but when it completely transforms its solid thinking When “Elephant Turned”, the past variety has become the best fuel that accelerates this process, and the more land-of-economic transformation published at this financial statement has proven this. Once the BMW, once the “elephant” turned around, it will undoubtedly play more powerful forces than the new forces of “White Hand”. 