The surface is in view of the two announcements on December 23, and the battle of Northern Audi is a paragraph.
Audi’s development model in the Chinese market, does not have a new change in a short time, and the Audi to enter the market will be completed by FAW-Volkswagen Audi channel system.
On the surface, Audi tilted in the Chinese market, but on the deep, SAIC Audi has many new variables.
Channel, why have three possibilities?
Shanggu Audi products will be sold by FAW-Volkswagen Audi investor network, behind the after-sales service, after balance the four-party interests, it can really complete the 2020 market floor of SAIC Audi. The four-party interests respectively about FAW Group, FAW-Volkswagen Audi Investor Network, SAIC Group, Audi, with the possibility of a total of three channel modes in front of them.
In the previous “road coffee exclusive | a China, a Audi”, according to the news we master, ShangAqi Audi in the Chinese market Development promotion has 2 core premises: its domestic new model introduced will be combed and confirmed by FAW. The Chinese market does not have a model quot; double life sister car quot;
The three channel expansion methods have shown that the three attitudes of SAIC Audi in China have been completed in any form, and they directly reflect the benefits of the benefits.
The most impossible founder mode, the most likely third path
The following three modes are based on our existing FAW-Volkswagen Audi existing dealer investors (Group ), Shangqi Audi dealers intend to investors (groups), close to Audi’s related sources, and conduct interviews.
Opening mode, this is the most form of the most, and there is a significant defect.
That is, SAIC Audi introduced a domestic model for Audi A5, Audi A7, Audi A1, and its future task is only in the introduction and modification, production and supply of vehicles.
The core of this mode is that SAIC Audi does not intervene in the future related business links, only earn corresponding solution production profits, its significance only Quot; Audi in China’s foundry factory quot; or quot; Audi in a sub-department quot;
From behind the rights, this is unlikely to happen. Because, if you enter the market in an in-job mode, although you can not violate the interests of FAW, Audi and FAW investor network, the loss is the core rights and interests of the Audi you.
The core reason why the CADA Audi dealer jointly ranked Sanya declaration is that the sales section of Audi in the market will decline in the market, depending on the after-sales network to achieve profitability.
In our interview, the relevant personnel speculate on the foundry model and the viewpoint. Some of the motor Audi project intentional investors (now Sports Volkswagen 4S shop investor) said quot; only selling a car, we are not very optimistic, because our store is in 2020, it has actually lost more than 10 million. Yuan, must rely on the after-sales service to charge QUOT ;. 
SAIC is so, it is enough to see the cruelty of the market today.
For business perspectives, business management perspectives, foundry model is not good. Undertake the introduction of the previous new technologies, the introduction of the production line, if only in the stock is entered into the market, the Audi will actually become a market quot; carousel quot;
Double brand authorization mode, this is our investigation, talking the most way.
Double brand authorization is not rare in the traditional car 4S shop sales system, in the first 2010-2015, Jeep, Renault, Mitsubishi did not carry out domestic, there were quite integrated imported cars in all parts of the country. Service 4SThe store, in the store, the import models of Jeep, Renault, Mitsubishi, 4S shop sales consultants are responsible for different brands (or jointly responsible), a 4S shop and different manufacturers have docked different brands of sales performance and business policies.
Today’s BMW AMP; MINI, Mercedes-Benz AMP; Smart is also a double-brand authorization model, after the manufacturer is authorized, the same 4S shop assumes different brands. Whole-car sales and service. However, there is a premise of the traditional dual-brand authorization model, the difference between the brand and the brand is clear, the area between the model and the model is very large, and the consumer population has no significant overlap. Minimize the internal consumption in the sales service system, to achieve sustainable development.
Does SAIC Audi choose this mode? The answer is possible, but it is only possible.
Because, if you choose a dual brand authorization model to enter the auto market in 2022, you need to face problems, including: Partners, how to choose, how to maintain interest balance, how to grow long-term continuity .
1. On the formation, SAIC Audi needs to expand the existing FAW-Volkswagen Audi’s dealer system, so, this is facing how to choose, where is the problem.
Some sources give a more clear information, quot; SAIC Audi needs to choose quot in the dealer list given from FAW-Volkswagen Audi.
In this way, it is expected to have a new round of consultations. Because, in the selection list, the distributor system has different cooperation, and behind the existing four-party interests.
If the list of choices given, the dealer channel is dominated by the dealer channel, which means that with SAIC Audi The coordination is not high, and the future development space of SAIC Audi is limited.
If the existing dealer channels in the existing cooperation in FAW-Volkswagen, they are higher than the expected level of SAIC Audi, and the future cooperation is also expected to be higher. The distributor channel is based on the basis of survival. Under the premise of existing business performance, if the AudiIt can bring significant better benefits, which will add new services, which will affect the previous business sector.
How to weigh the interest allocation between existing systems and new systems, in which many details still need further discussion.
2. In addition, in the next dealer selection, the group model is good.
In the existing 4S shop dealer system, how to achieve equilibrium between existing channels and new channels at the same time, the front of the Auto Trade Group, which has been cooperated with the two, has achieved corresponding advantages. Such as a stewarder group, has been operating at the same time of the FAW-Volkswagen Audi and the relevant business of the SAIC of the Volkswagen, that is, the negotiations with the two parties are relatively close, while completing their pre-sales + after-sales closed loop.
When the relevant person of the Auto Trade Group said in an interview, Quot; Shanguo Audi entered, resistance in the form of cooperative dual-branded Automobile Trade Group Will be a lot, but the key to the problem is that such a nationwide number is not much in the country. If you enter the market in this form, the number of landing in SAIC Audi is restricted, and the future expansion space is actually bonded.
On the market, there is another road to go, quot; limit the restricted quot of the existing mode as much as possible; .
Previously, Shangqi Audi was exploded to have the likelihood of new retail to enter the market, and the line + offline combination pattern in the line is landed. For example, on the line to complete the sales, the construction of delivery mode is implemented. In our interview, this topic has extended the contents of independent text interpretation, so we will parse this separately in the next article.
For SAIC Audi, the new model may create sexually solve the problem of existing system interests, but with time development, there may be developed into Audi’s new variables developed in China.
Write in the last:
In the whole, in our depth interview, the topic that everyone mentioned most frequent is quot;How to land in traditional mode and have the potential for future sustainable development. Quot; then start conflict points in frequent refer to, and solutions.
Everything is speculated before the final provision is not clear.
Traditional distributor mode + AAC Audi products in the announcement will be sold by FAW-Volkswagen Audi investor network to sell relevant services and after-sales services, and advancing in regular patterns, including: How to balance the interests of the four parties, How to complete the number of dealers who have landed land, how to make the Audi’s future have profitability and development potential, how to ensure the profits of the new business dealership system, which is urgent to solve the problem, and even need a new round of multi-party consultations. 
Next, we will conduct deep interpretation of the advancement of innovative models. For the China Auto Market, this will be a bore, but its future is not sure.