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If you have a view of Jaguar Land Tiger Group (hereinafter referred to as “JLR”) CEO THIERRY BOLLOREACUTE; Items and bold “ Reimagine ” plan.
According to this plan, in addition to the 2,500 million technologies such as 2.5 billion pounds, the car network and big data, etc., more importantly, these two of the Jaguar and Land Tiger Brand development direction.
Jaguar will have the “exquisite” technology, “leading the era” technology, And “unique” consumer experience, realize brand rejuvenation as soon as possible.
This sounds like a fairy tale, but
premise 
The British Racing Green, the British track, will also become British Recycle Green, British environmentally friendly green.
Land Tiger, based on the current Range Rover, discovery, guards launched a pure electric version, future 5 years launched 6 pure electric vehicles, the first paragraph will be unveiled in 2024.
Compares different plans of these two brands, it is not difficult to find that the road tiger has specific models. And the plan, Jagua just puts blueprints to you very beautiful, as for how to do it clearly.
BolloreAcute; only one said, he did not determine which models of the future of the future, but “the inclusion is more focused on profit” “(product line) is certain than the current compact.” 
It is a key to this reform.
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New Jaguar
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September 2020, Thierry Bollore Acute; Leaving Renault Joining in joining JLR, replacing the Rali Ravel JLR for ten years of Ralf Speeth.
But he has been very worried since he has taken place that Jaguars that continue to lose money have long been in the long-term blood transfusion of the lady, which is very disadvantageous for the Group’s long-term development.
Today, in today’s electricity and SUV, how do Jaguars get their own product lines, re-acquire consumers’ attention and competitiveness in a fiercely competitive market.
▲ Figure shows the Jaguar Land Rover Global CEO THIERRY BOLLOREACUTE;
[123 Since elephants are difficult to turn, it is better to return to a pony.
So the development of some new cars will save expenses, which are put into a model with higher profits.
According to the Times The news, although the Jaguar Land Rover puts millions of dollars to develop new cars, but BolloreAcute; is insufficient to their confidence, especially named XE, XF car, ready to be cut offthe edge of.
even next generation E- Pace and F-PACE also did not have a clear answer, as for F-Type without revitalizing E-Type, he was also very seriously considering the necessity of this car and even performance vehicles.
Even the development is close to the end, is sent to a hopes, which is about to be released, which is sold 10 million. And suppliers signed orders, the second-generation pure electric XJ for the second pure electric Jaguar after I-PACE.
This represents the complete discontinuation and end of XJ, and it can be sent to the official website. As a result, we didn’t see the article about “a generation of legend XJ termination”.
This is BolloreAcute; in consideration, it is better to close the road to Rover Range Rover and Jaguar SUV. The two sides share the same platform, by a million-level SUV as the flagship of Jaguar.
He also said, “Terminate a new generation of XJ is a difficult and important decision, but the name can be reserved.”
It is very likely that several years After that, the XJ that is moving out is not an impression of a cigar car, but is a highly clean pure electric SUV.
No way, according to JaguarInternal prediction, XJ has only 38,000 sales in the year, and they can’t afford this money.
Perhaps the product after a few years later, we have never seen new Faces and new names.
The reform of this product line is Bollore Acute; after the JLR CEO, the style and the last Ralf Speeth are completely different. The previous group has no plans to adjust the product line adjustment of Jaguar Land Rover.
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Radical, more radical
In fact, at this time, everyone does not have to feel too much to change a brand change. Any company is facing the wind and rain, frequently changing and big knife reform is often something.
BolloreAcute; to do, it is to ensure that every day, do not have to go to the universal selling brand, if the brand revival is of course the best.
For Jaguar, there is no meaning of ABB in the traditional fuelway level, and it is also white fee, and ten thousand have not been achieved today.
With its universities who are good at opponents, it is better to catch up with everyone from zero, this is also what the Chinese auto industry is doing.
The next exhaust of the automotive industry is undoubtedly electrified, and the vehicle enterprise is electrified hot pillow. It is superfix.
Do you think 2.0T + mixC63, pure electric G-class is very out, but the Daimler Board thinks that is this.
Shareholders have been discarding CEO Cai Cech to the electrification strategy “sleep”, in the future of Daimler, Ignore the future of Mercedes-Benz, did not spread this paper in electrification and car, so that he entered The board of supervisors.
BolloreAcute; the attitude towards electrification is also very active, he believes that comprehensive electrification is conducive to help Jaguar chased Tesla, and also surprised that JLR did not launch a pure electric Range Rover today.
So the Jaguar canceled the internal combustion engine, XJ raised high to pure electric SUV, no need to feel very far, I have seen it in a few years.
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But Jaguar This series of operations did not make people feel very sad. It may be surprised once when XJ became a pure electric vehicle. After the future, it was not surprising. .
There are more auto-enterprises in these years, due to electrification and educational influence, have explosive news almost every day.
“Big mouth” Lexus, “big nostril” BMW, “big screen” Mercedes, 2.0TD-class car, eight cylinder, Ferrari SUV, Luters SUV, cancel self-suction, canceling hand moving Etc., etc.
fans can be said to be burst annually, then self-touching and diseaseless, then Then being a hammer.
After being hammered, it has finally admitted that the car is a business. Every year, it is necessary to explain the shareholders every year to make money to save a group of people.
In contrast, XJ turned into pure electric SUV, this is not an ordinary thing.
The top more is sad for this group of engineers, and the pure electric XJ puts so many cardiostrum research and development, and it has entered the road test stage, but there is no way to see the unveiled and upline of the mass production.
To tell the truth, the Jaguar has not been good in the past few years, and each new car is It is also a cold water that is splashing, and the effort is also hard, and the discount is also fractured, and there is no consumer payment.
When there is no license Two-third-tier city, young people are more willing to spend 250,000 to buy a entry Tesla Model 3, but they are not willing to buy a highly equipped Jaguar Xel, this problem is great.
Today, in front of Jaguar Only a thorough revolution is such a way, no more, the end of the brand may be more embarrassed.
But “Reimagine” plans, more like Jaguar Land Tiger Group abandoned Decided, sacrificed Jaguar, and fully saved the Land Rover of the Lord SUV.
The Jagua has also become a history of Roman Tiki, XJ is unfoubtedly a male one, his life is the epitome of this play in different era.
Chapter 1
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Back to the end of the 1960s, Jaguar’s product line is misal, there is Mark 2, S-Type, 420, Mark X Waiting for the sedan, but these cars do not have a clear positioning and division.
William MIDDOT; Sir Lyen decided to integrate resources to create a flagship sedan, so in 1968, “Experimental Jaguar” experimental Jaguar, namely XJ.
This generation XJ is definitely a young master who is born with the golden key.
Sir Limes said it is “the best Jaguar”, it is him The last Jaguar participating in the design.
Although this time, Jaguar is no longer as crazy in the 1950s, it is still very hot, they transfer the car to the civilian car, such as the RV. Therefore, the first generation XJ is equipped with the 5.3L V12 engine with E-Type, with a hundred kilometers accelerated for 7.4 seconds, speeding up to 225km / h, which is the fastest four sedan at that time, and only A large-scale V12 RV.
Jaguar did not forget the old line of the sports car, showing XJ in 1973 Coupe, it is a pity to meet the oil crisis in the same year. This car is only available in 1975, and finally because of sales of marinated grass, there is no XJ Coupe.
This generation of XJ lasted for 24 years and has twice in 1973 and 1979, and it will be placed in 1992.
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Chapter 2 
The first generation of XJ is delayed, it is Jaguar at 70-80 In the era, it is in an turmoil, not only with the entanglement of the parent company Lilan, but also the economic crisis, the oil crisis is coming, but the British automobile industry suffers a heavy blow.
The second-generation XJ’s soft mud model is actually done in 1972, but it has been dragging it until 1986.
I know you are very curious, the first generation will only stop production in 1992, how The second generation has been here in 1986?
This must be said, because the second generation XJ’s car body is redesigned, there is only a large V12 engine, only 2.9L and 3.9L two-cylinder.
During this time from 1986, the first generation of XJ’s ordinary version was stopped, but left a V12 support, and after the second generation of modifications, they went in V12 engine.
In 1989 Ford acquired Jaguar, Americans spent 2 billion pounds upgrade XJ, this The change of the classical Jaguar has a lot of advanced configuration, and the materials and quality are further improved.
This generation XJ ushered in the second change in 1997, providing 3.2L and 4.0L V8 engine, XJR is equipped with a 4.0L V8 machine supercharged engine.
Today, this is the story of young master experienced aunt.
The second generation is more like a transition to the transition. Wait until Ford enters the main Jagu, the family has improved, and the second change is like a translation of East.
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It is estimated that many people have first contact XJ, which is the third generation.
This generation looks like an 80s or the old car in the 1990s. It is actually born in 2003. It is completely dominated by Ford under 2003.
Although Jaguar changed “Ford”, Ford did not have a big knife to modify the Jaguar’s design language, and still retained an XJ of the four round lights, exquisite chrome-based network and standard cigar body.
There is a classic element of 35 years, and it has also joined modern technology, all aluminum The body, new V8 engine, adaptive air hanging should be complete.
and the use of aviation binders to replace some welding processes, which is conducive to the weight loss of the whole car, and only 1600 kg of the last 3.0L V6 XJ, and the Volkswagen Golf in the same time is almost.
In that era, XJ is definitely the most temperament and elegant D-class car. This generation is also the best XJ in many people.
But a pity that this generation XJ caught up with the financial crisis in 2008, and encountered hitting Ford is on the verge of bankruptcy, immediately sells Jaguar to the Indian Tower Group.
This generation XJ has also become the shortest life in history. In 2003, it was discontinued in 2009, and the young master was once again.
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Chapter 4
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With the settlement of Tata, they found Ralf Speeth as JLR CEO, hoping to expand the scale and output of Jaguar, with the ABB to pull the distance.
As well as the most important, get rid of the shadow of the Ford.
In order to meet the new era, this requires new names and new face-x-type and s-type to XE and XF, the appearance is started by the former Martin designer Ian Callum, and the change begins with XJ.
In 2009, the song and BMW set off a COUPE style. All models can be COUPE, Porsche Panamera, Audi A5 and A7, Mercedes-Benz CLS is endless.
The four round lights are hidden between the “willow,”, the taillights are also changed to vertical, except “XJ “, this generation has almost no relationship with the previous generation.
Such Changed at the time there was a small dispute, the fans felt lost the god rhyme of the British sedan, but in the view of the authorities, this is the fastest way to get out of the quagmire.
The effect is immediate, XJ is re-established The new weather, Jaguar is lost.
Jaguar is worried to pull the distance, actively launch SUV And embrace electrification, in the Chinese market to achieve a successful success in China.
Instead, the young master was coldly on the side, and there was no change in the news of 9 years.
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Finally, on July 5, 2019, Jaguar announced the news of XJ discontinuation, but also indicated that I-PACE team was developing a pure electric D-class car, and the side confirmed the next generation XJ is a pure electric vehicle rumor. According to the plan, the new car was the fastest in 2021.
[ 123] The fact is that the UK offsum has affected the export of British bus, followed byThe epidemic is hit the whole world, leading to the annual loss of JLR to 50 billion yuan.
For the Jaguar of the main car, the annual sales of only one-third of the Jaguar is only to the shareholders’ solutions to these losses.
The method is to integrate resources and funds, cater to market demand, and greet the next round.
Did not pay tribute to XJ, there is no historical review and gratitude to the long story, only “Do not meet the plan”, as the XJ of the car, didn’t have it.
Romantick misses history
The poet Eliot said that the world ended this , Not a slap, but it is a quiet whisper.
Romantic’s history of dying, there is both a new era to ruin and decay, and there is also the spirit of the old age and civilization.
Maybe Jaguar launched the pure electric XJ SUV, one guns, the brand completed the revival in advance, all the models sold worldwide, the annual sales of millions, “ABB” is changed to “JB”.
But many years ago, the Jaguar XJ, who parked at the door of the Maternity Hospital, XJ X308, champagne in 1997, led me to stand in front of it, and finally rushed home. Take the camera and rush back to take a photo.
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